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Author:	
  Derek	
  S.	
  Chan	
  (July	
  2015)	
  
Purpose:	
  Storytelling	
  Heuris@c	
  	
  
Program:	
  Master	
  of	
  Informa@on	
  &	
  Data	
  Science	
  (MIDS),	
  UC	
  Berkeley	
  
	
  
	
  
Why	
  do	
  we	
  tell	
  stories?	
  	
  
For	
  teaching,	
  not	
  preaching	
  
	
  
	
  
Invisible	
  ink	
  
Wri@ng	
  below	
  the	
  surface,	
  mostly	
  not	
  seen	
  but	
  felt	
  
	
  
	
  
H-­‐A-­‐A-­‐D-­‐S	
  
Honesty	
  
Audience	
  (who	
  are	
  they,	
  what	
  is	
  their	
  data	
  literacy)	
  
Armature	
  (main	
  takeaway	
  to	
  illuminate,	
  every	
  point	
  should	
  support)	
  
Drama@za@on	
  of	
  armature	
  (show	
  emo@onally,	
  not	
  tell	
  intellectually)	
  	
  
Structure	
  of	
  3	
  acts,	
  7	
  steps	
  
	
  
	
  
	
  
	
  
	
  
	
  
References	
  
-­‐McDonald,	
  Brian	
  (2010-­‐08-­‐20).	
  Invisible	
  Ink.	
  Libertary.	
  Kindle	
  EdiCon.	
  	
  
-­‐MIDS	
  curriculum,	
  UC	
  Berkeley.	
  
Ralph	
  Guggenheim	
  (CEO,	
  Alligator	
  Planet	
  LLC)	
  
[Give	
  me	
  everything	
  that	
  I’ve	
  seen	
  or	
  heard	
  before	
  but	
  give	
  to	
  
me	
  in	
  a	
  way	
  that	
  I	
  haven’t	
  experienced	
  before]	
  (MIDS	
  interview)	
  
Act	
  I	
  
1.  Once	
  upon	
  a	
  @me	
  individuals	
  hadn’t	
  known	
  of	
  each	
  other	
  
2.  And	
  every	
  day	
  “want	
  to	
  develop	
  further”	
  
3.  Un@l	
  one	
  day	
  “What	
  is	
  the	
  MIDS	
  program?”	
  
Act	
  II	
  
4.  And	
  because	
  of	
  this	
  “Is	
  the	
  MIDS	
  program	
  the	
  right	
  fit?”	
  
5.  And	
  because	
  of	
  this	
  “apply	
  despite	
  compe@@ve	
  obstacles”	
  
Act	
  III	
  
6.  Un@l	
  one	
  day	
  “received	
  and	
  accepted	
  admission”	
  
7.  And	
  ever	
  since	
  that	
  day	
  they	
  develop	
  further	
  together	
  
Note	
  1:	
  Drama@za@on	
  NOT	
  shown	
  above	
  
Note	
  2:	
  Summer	
  2015	
  instructors	
  -­‐>	
  	
  
	
  

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Storytelling Heuristic from Data Science

  • 1. Author:  Derek  S.  Chan  (July  2015)   Purpose:  Storytelling  Heuris@c     Program:  Master  of  Informa@on  &  Data  Science  (MIDS),  UC  Berkeley       Why  do  we  tell  stories?     For  teaching,  not  preaching       Invisible  ink   Wri@ng  below  the  surface,  mostly  not  seen  but  felt       H-­‐A-­‐A-­‐D-­‐S   Honesty   Audience  (who  are  they,  what  is  their  data  literacy)   Armature  (main  takeaway  to  illuminate,  every  point  should  support)   Drama@za@on  of  armature  (show  emo@onally,  not  tell  intellectually)     Structure  of  3  acts,  7  steps               References   -­‐McDonald,  Brian  (2010-­‐08-­‐20).  Invisible  Ink.  Libertary.  Kindle  EdiCon.     -­‐MIDS  curriculum,  UC  Berkeley.   Ralph  Guggenheim  (CEO,  Alligator  Planet  LLC)   [Give  me  everything  that  I’ve  seen  or  heard  before  but  give  to   me  in  a  way  that  I  haven’t  experienced  before]  (MIDS  interview)   Act  I   1.  Once  upon  a  @me  individuals  hadn’t  known  of  each  other   2.  And  every  day  “want  to  develop  further”   3.  Un@l  one  day  “What  is  the  MIDS  program?”   Act  II   4.  And  because  of  this  “Is  the  MIDS  program  the  right  fit?”   5.  And  because  of  this  “apply  despite  compe@@ve  obstacles”   Act  III   6.  Un@l  one  day  “received  and  accepted  admission”   7.  And  ever  since  that  day  they  develop  further  together   Note  1:  Drama@za@on  NOT  shown  above   Note  2:  Summer  2015  instructors  -­‐>