Eco-maps are diagrams that illustrate an individual's relationships within their environment. They are used in social work and nursing as a counseling tool to identify both social and environmental systems of support and influence. The eco-map can help assess these connections as either positive or negative influences, as well as strong or weak, through lines and arrows. Mapping these relationships makes it easier to trace the sources of different emotions or conditions.
Eco-maps are diagrams that illustrate an individual's relationships within their environment. They are used in social work and nursing as a counseling tool to identify both social and environmental systems of support and influence. The eco-map can help assess these connections as either positive or negative influences, as well as strong or weak, through lines and arrows. Mapping these relationships makes it easier to trace the sources of different emotions or conditions.
1. Fonte M. Lewrick - P. Link - L. Leifer
Storytelling
C H I A R A P A R A Z Z I N I - M A R Z O 2 0 2 0
2. TUTTO PUÒ RACCONTARE UNA
STORIA. ANCHE PRODOTTI E
SERVIZI
Le storie servono per mantenere alto il
desiderio di avere prodotti/servizi.
Raccontano il legame tra essi ed il
consumatore
3. TRE TIPI DI STORIE
SUL PRODUTTORE
SULLO STILE DI VITA DEL CLIENTE / UTENTE
SU UNO SPECIFICO EVENTO, EPISODIO, RICORDO LEGATO AL
PRODOTTO/SERVIZIO
1.
2.
3.
4. STORIE: ELEMENTI CARATTERIZZANTI
Situazione iniziale emotivamente coinvolgente
Protagonista
Conflitti, prove, avversità da superare
Sviluppo: effetto prima/dopo
Conclusione, Morale
5. NARRAZIONE DIGITALE
STRUMENTI: video, audio, webinar….
CARATTERISTICHE: breve, lineare,
ricca di immagini
COINVOLGIMENTO: co - creare la
storia con l'utente