Story Telling For Change - Annie Leonard, Producer, The Story of Stuff & Jonah Sachs, Founder, Free Range Studios
1. Breaking Through the Noise: The Story of the Story of Stuff Jonah Sachs Creative Director, Free Range Studios Annie Leonard Story of Stuff Project
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3. The Lessons of the Story of Stuff Get it out of your head and get feedback. Clarify your goals. Getting your story started:
4. The Lessons of the Story of Stuff Simplify but don’t dumb it down. Telling your story:
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6. The Lessons of the Story of Stuff Simplify means • Make it human scale Telling your story: • Provide lots of entry points • Stories are about emotion, not facts
7. The Lessons of the Story of Stuff Don’t Dumb it Down Telling your story:
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9. The Lessons of the Story of Stuff Don’t Dumb it Down means • Show the connections Telling your story: • Speak to the core truths
10. The Lessons of the Story of Stuff Don’t Dumb it Down means • Pay attention to your choir Getting your story out there: • Don’t try to control the message • Deepen the discussion
