Gaylon White, Director of Design Industry Programs, Eastman Chemical Company

864 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
864
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Slide 1 – The power of story title slide
  • Slide 2 – Everybody has a story / Arizona Republic ad
  • Slide 3
  • Slide 4 – Charlotte Transit sign
  • Slide 5 – A Whole New Mind
  • Slide 6 – Leading the way / Yves Behar
  • Slide 7 – Violence of the new / Richard Seymour
  • Slide 8 – Eastman Innovation Lab home page / lunch box
  • Slide 9 – Design Insights landing page
  • Slide 10 – Writing a sustainable story / JohnPaulKusz
  • Slide 11 – The power of story video (:57 seconds)
  • Slide 12 – Importance of transparency / JohnPaul Kusz
  • Slide 13 – The importance of transparency video (1:18)
  • Slide 14 – Establishing a vision / Martin Bunce
  • Slide 15 – Thinking big, acting small video (1:02)
  • Slide 16 – Againability movie (2:05)
  • Slide 17 – Building bridges / Martin Charter
  • Slide 18 – Building bridges video (1:12)
  • Slide 19 – Rewinding the chemistry
  • Slide 20 – Defining moment / Gary Waterworth Owen
  • Slide 21 – Lessons from the desert video (1:31)
  • Slide 22 – Painting the picture
  • Slide 23 – The power of story title slide
  • Gaylon White, Director of Design Industry Programs, Eastman Chemical Company

    1. 1. The power of story<br />
    2. 2. Everybody has a story<br />“There’s a story in every man.The challenge is to find it.Then the problem is to tell it without putting the reader to sleep.”<br />Jim Murray<br />American sports columnist<br />
    3. 3. When pictures say it all<br />© Brian Lanker<br />
    4. 4. “We may walk in different shoes, but we tread on common ground.”<br />
    5. 5. Stories – how weremember<br />“Stories are easier to remember – because in many ways, stories are how we remember.”<br />Dan Pink<br />Author, A Whole New Mind<br />
    6. 6. Leading the way<br />“The notion of story and storytelling is important because to bring people to a new<br />Functionality – to a new typeof use – you have to lead <br />them there.”<br />Yves BéharFounder<br />fuseproject<br />
    7. 7. Violence of the new<br />“I found out as a professional designer that it didn't really matter how good a design was, if you didn't prepare the receiver …it would bounce off. It is what I call the violence of the new.”<br />Richard SeymourDesigner / Futurist<br />Seymourpowell<br />
    8. 8. Eastman Innovation Lab<br />
    9. 9. Design Insights<br />
    10. 10. Writing a sustainable story<br />“In the present, we're creating thefuture. We're writing our story and…cognizance of that is very importantabout sustainability.”<br />JohnPaul Kusz<br />Associate Director<br />Center for Sustainable Enterprise<br />Illinois Institute of Technology<br />
    11. 11.
    12. 12. Importance of transparency<br />“The best way to be accountable is to believe that everything you know about your product is on a billboard in Times Square.”<br />JohnPaul Kusz<br />Associate Director<br />Center for Sustainable Enterprise<br />Illinois Institute of Technology<br />
    13. 13.
    14. 14. Establishing avision<br />“Againability was about establishing<br />a vision…<br />“It's simply the idea of saying that, <br />having made something, let's use<br />it again, again and again.”<br />Martin Bunce<br />Managing Partner<br />Tin Horse<br />
    15. 15.
    16. 16.
    17. 17. Building bridges<br />“One of the reasons why some ideas don’t get through R&D to the market is because we’re not connecting up the key role players in the innovation system effectively enough.”<br />Martin Charter<br />Director<br />The Centre for Sustainable Design<br />University of Creative Arts, UK<br />
    18. 18.
    19. 19. Rewinding the chemistry<br />Molded &extruded articles<br />Polyester<br />depolymerization<br />Polyester<br />manufacture<br />Polyesterraw materials<br />
    20. 20. Defining moment<br />“There we were [at the Earth Summit in Rio in 1992] discussing sustainable development and sustainability but we weren’t accepting responsibility for our own actions.”<br />Gary Waterworth OwenFounder<br />ResponseAbility Alliance<br />
    21. 21.
    22. 22. Painting the picture<br />“A good storyteller is somebody who can turn a man’s ears into eyes.”<br />Bedouin saying<br />
    23. 23. The power of story<br />

    ×