Story of how Swiggy POP was built… … from idea to go-live. In a record of 100 days! What is Swiggy POP? POP is Swiggy’s first dish-first product, where we curate 20 to 30 different dishes from various restaurants within a fixed radius around the customer. It lets customers order for a single-serve meal, at flat price, without any extra delivery, taxes, or packaging charges. POP was also Swiggy’s first Big Bet which went from an idea to go-live in a record of 100 days.