- Joe Colopy recounted his journey founding Bronto, a marketing automation company headquartered in Durham, NC that grew to over $300 employees and $50M in revenue. - Bronto was acquired by NetSuite in 2015 for $200M, and NetSuite was later acquired by Oracle. - Colopy divided Bronto's journey into five phases: the early struggles (The Before), getting the idea off the ground (The Genesis), grinding through hard work (The Grind), establishing sustainability (The Graduation), and his next venture (The Next).