Stories from Sweat in the City - Sue Tibballs
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- The Sweat in the City program was a 3-month partnership between various organizations to provide over 2,200 inactive 16-24 year old women in London with free gym memberships. - It aimed to increase the participants' physical activity levels and confidence. Branding was designed to appeal to young women and outreach used various marketing channels. - Results found increased confidence in using gyms, improved body esteem, and over 80% said they planned to continue being active after the program ended. However, some struggled with initial intimidation of the gym environment.
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MOVE Congress 2019: Kate Dale (Sport England) This Girl Can: Changing the Con...International Sport and Culture Association (ISCA)
MOVE Congress 2019 presentation by Kate Dale, Sport England lead of the This Girl Can campaign, in the track 'Game-changers connecting physical activity and health' on 17 October.
Sport England’s This Girl Can campaign is a successful example of tackling barriers to women and girls’ participation by showing positive, real life examples of women who play sport and get active regardless of their body shape and social background.
“You can’t be what you can’t see,” is the message the campaign conveys by taking away glossy images of women being active, adopting a “no Photoshop” rule and making empowering statements that embrace reality as a good thing.
The campaign has been rolled out in Australia and spun off into a new Fit Got Real campaign in the UK. The secret to its success, Dale said, was “talking to people, not making assumptions and understanding how they are really feeling.”
Read more about the track: https://www.movecongress.com/game-changers-connecting-physical-activity-and-health/Tesis book pdf
This document outlines a marketing plan for an after-school program called "Warrior4Life" that aims to encourage physical activity among teenage girls. The program seeks to address the lack of exercise among teens by providing a social, stress-free environment for girls to be active. The target market is mothers of teenage girls who are concerned about their daughters' health and well-being. The marketing strategies include placing informational booths in schools, advertising to parents through newsletters and flyers, and using social media to promote the program and its benefits of improving mood, focus, and self-confidence.
Investigation .pptx
The document outlines an investigation into creating a promotional video for the NHS Get Active campaign aimed at 13-19 year olds, including reviewing existing products, surveying the target audience of college students, and pitching a idea for a motivational video using various shots of different exercises to encourage being more active.
Body Image
The document discusses how media and societal pressures negatively impact women's body image. It explores how the multi-billion dollar beauty industry promotes unrealistic standards of beauty that cause women to feel inadequate. Exposure to heavily edited images in media from a young age can lead to eating disorders, low self-esteem, and obsession with physical appearance rather than health. As women age, they may feel anxiety over natural physical changes due to unrealistic expectations promoted by media and industry.
How Does Your Body Image Rate?
This document discusses body image and provides information and resources related to improving body image. It defines body image as one's perception of their own body, which is often not based in reality. It then outlines how poor body image can negatively impact emotional and physical health. Statistics are presented on dieting and body dissatisfaction among college students. Ten tips for improving body image are listed, such as stopping weight talk, focusing on strengths, and being a role model. Affirmations and local resources for support are also described.
Ryan Adams 9009
Ryan Adams discusses society and fitness in the gym culture. He has been strength training at a gym for two years and enjoys bench pressing. The gym can be intimidating at first but provides opportunities to learn about health and fitness. Frequent gym attendance allows one to progress towards an ideal self, though the media often stereotypes gym-goers negatively. Society and the media place pressure on both men and women to achieve a muscular physique seen as the perfect body image, which can lead some to use drugs in pursuit of this ideal.
Gym Culture in Pakistan
This document summarizes an ethnographic study on gym culture in Pakistan. It finds that gym culture is growing in Pakistan due to increasing globalization and media influence. Young men ages 18-25 are particularly concerned with achieving an "ideal" muscular body type promoted in media. However, the obsession with physical appearance is also linked to rising psychological issues like "bigorexia" among men. While gym culture remains new in Pakistan, it is becoming more widely accepted, though preconceptions still exist around who frequents gyms and for what purposes.
Body image
The document discusses issues related to body image and society's unrealistic standards of beauty. It notes that from a young age, people are judged based on their appearance and learn that physical attractiveness determines their social worth. This fuels industries that promote unattainable body ideals and causes women to feel they must constantly improve their looks through dieting, exercise, and plastic surgery to be valued. The document suggests that parents can help by focusing on health over weight and teaching their daughters that their worth isn't defined by appearance.
Body image
The document discusses issues related to body image and society's unrealistic standards of beauty. It notes that from a young age, people are judged based on their appearance and learn that physical attractiveness determines their social worth. The multi-billion dollar beauty industry promotes an unattainable ideal and uses manipulation to make women feel insecure. This negatively impacts women's self-esteem and causes conflict. Parents are encouraged to teach their daughters that their value isn't defined by their looks and to focus on health rather than dieting.
Living An Active Lifestyle 2009
This document discusses living an active lifestyle and overcoming barriers to exercise. It addresses common myths about exercise, societal trends contributing to increased obesity rates, and components of wellness. The importance of balance, setting goals, and breaking free from negative physical education experiences from school is emphasized. The key is incorporating regular physical activity into daily life in a fun and balanced way.
Curves ppt
The document presents the results of a survey conducted about Curves Fitness Studio. It finds that most women are uncomfortable exercising around men and prefer exercises specifically for women. It then outlines plans for the gym, including offering yoga, aerobics, and focusing on women's health, fitness, and safety. Pricing and promotion strategies are also presented to target women in the local area and position the gym as a premium destination for women's fitness.
Active Living layout issue 3 - lo
The article profiles actor Joel Grey, known for his roles in musicals like Cabaret and Chicago. At 84, Grey remains active in theater and film. He is celebrated for his performances that have brought audiences to tears and raised awareness of important issues. Grey says he still enjoys acting and the creative process of developing a character. He finds fulfillment through his work and family.
Consumer Fitness Trends Statistics & Insights for Fitness Facilities
This document summarizes key findings from the 2013 Les Mills Global Consumer Fitness Survey about consumer fitness trends. Some of the main findings include:
- 78% of adults exercise regularly or want to exercise. Millennials are more likely to exercise than baby boomers.
- The most popular types of exercise are gym-type activities like fitness classes, weight training, and cardio machines. Fitness classes are especially popular among millennials.
- People exercise at a variety of locations like gyms, home, and boutique studios. Convenience and atmosphere are important factors for choosing a location.
- Drivers for choosing a gym include convenient location, good atmosphere, classes, and equipment. Great fitness classes are a
Gender Expectations In Media
The document discusses the unrealistic body images portrayed in various media and their harmful effects. It analyzes how magazines, movies, TV, and advertisements promote an unattainable ideal figure through airbrushing, photoshopping, and depicting underage models. This influences people, especially children, to undergo expensive cosmetic procedures and surgeries or develop eating disorders trying to achieve the perfect look. The document advocates for teachers to help students recognize their own uniqueness and value themselves rather than unrealistic media portrayals.
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Redbrick Issue 1496: Is the Fitness Industry Becoming Too Aesthetically-Driven?
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Acquiring new members
This document provides tips and strategies for attracting and retaining health club members through effective marketing and sales techniques. It discusses the importance of the "triangle of success" involving marketing, sales, and retention. Various marketing methods are outlined such as guerrilla marketing tactics like free health checks, radio advertisements, and social media usage. Sales fundamentals including gathering client information, objection handling, and facility tours are also covered. The goal is to help clubs increase membership through strategic marketing and a passionate sales approach.
FIA and Matrix Flame awards - Stage 1
This document contains a questionnaire for a fitness facility to submit for an award competition. It requests general information about the facility such as its name, membership numbers, and contact details. It also asks the facility to provide information about its business strategy, customer outreach efforts, staff training programs, performance tracking systems, and community impact. Responses are limited to 250 words or less for each question. The deadline to submit the questionnaire is January 28, 2013.
Dr Jonathan Morrell - Cholesterol
Why cholesterol has a split personality and how the fitness sector can help tackle the growing number of people with high cholesterol levels through positive dietary and lifestyle changes.
Flame booking form 2012
This document contains a booking form for a golf day, conference, and ball on June 26-27, 2012. It lists package options and pricing for individuals or groups up to 5 people. It requests contact information, job titles, email addresses, and package codes for each delegate. Payment can be made by credit card, cheque, or invoice. The form also includes sections to request team preferences for golf, dietary restrictions for meals, and seating preferences for the ball.
Flame booking form 2012
This document contains a booking form for a golf day, conference, and ball on June 26-27, 2012. It lists package options and pricing for individuals or groups up to 5 people. It requests contact information, job titles, email addresses, and package codes for each delegate. Payment can be made by credit card, cheque, or invoice. The form also includes sections to request team preferences for golf, dietary restrictions for meals, and seating preferences for the ball.
Terms and conditions
Full payment must be received before the conference. The FIA can alter or cancel bookings due to reasons outside their control and will offer alternative options if possible. No refunds are given within 21 days of the event, but substitutions are allowed, and cancellations outside 21 days get an 80% refund. The FIA is not liable for issues outside their control that impact food, drinks or services.
Event release form
1. This document is a release form for an event that includes both theoretical and practical fitness elements, with the practical portions designed for fitness professionals only.
2. By agreeing, participants acknowledge that they participate at their own risk, are responsible for any loss or damage to personal property, and will not seek compensation from organizers for injury, loss or damage.
3. Photographing or recording any sessions without permission is prohibited, and participants understand they may be filmed or photographed, and grant permission for the use of any recordings.
Terms and conditions
Full payment must be received before the conference. The FIA can alter or cancel bookings due to reasons outside their control and will offer alternative options if possible. No refunds are given within 21 days of the event, but substitutions are allowed. Refunds less a 20% fee are given if cancellations are received in writing at least 21 days before the event. No refunds or transfers are offered to those who do not attend for reasons outside the FIA's control.
Release form
1. This document is a release form for an event that includes both theoretical and practical fitness elements, with the practical portions designed for fitness professionals only.
2. By agreeing, participants acknowledge that they participate at their own risk, are responsible for any loss or damage to personal property, and will not seek compensation from organizers for injury, loss or damage.
3. Photographing or recording any sessions without permission is prohibited, and participants understand they may be filmed or photographed, and grant permission for the use of any recordings.
Wine and beverage price list
This document provides a wine and beverage list that includes house wines, white wines, red wines, champagne and sparkling wines as well as extras like table service and beer buckets. The house wines section lists 3 wines with descriptions of their tastes. The white and red wine sections each list 2 options with country of origin and flavor notes. Champagne and sparkling wines provide 2 options with country and tasting notes. Extras at the end list prices for table service, beer buckets and bottled water.
Drinks order form
The document appears to be a pre-order drink form that collects mandatory and optional customer information such as the customer's name, address, VAT registration number, accounts contact information, and internal authorization information from the venue and head office for validation and credit checks before establishing a credit limit and payment terms for the customer. The form requests information to invoice the customer and authorize the expected annual business and credit limit by the manager and head office finance.
Drinks order form
The document appears to be a pre-order drink form that collects mandatory customer information such as name, address, VAT registration number, and contact details to set up a new customer account. It also requests internal information from the venue or department such as expected annual business, payment terms, and credit limit requested. Upon completion, the form requires authorization signatures from both the venue manager and head office finance to validate information and set the customer's credit limit.
Flame booking form 2012
This document contains a booking form for a golf day, conference, and ball on June 26-27, 2012. It lists package options and pricing for attendees, and sections to provide details for delegates, dietary restrictions, golf teams, and seating preferences. Attendees can choose packages that include the conference only, conference and ball, or add-ons like golf or spa activities. Packages are discounted for early bird registration by April 20. Contact information is provided for questions and to fax or email the completed form for processing.
Flame booking form 2012
This document contains a booking form for a golf day, conference, and ball on June 26-27, 2012. It lists package options and pricing for attendees, and sections to provide details for delegates, dietary restrictions, golf teams, and seating preferences. Attendees can choose packages that include the conference only, conference and ball, or add-ons like golf or spa activities. Packages are discounted for early bird registration by April 20. Contact information is provided for questions and to fax or email the completed form for processing.
Booking form all destinations for 2012 overseas delegates
This document provides information about discounted rail tickets being offered in conjunction with a conference. It lists the discounted prices for return tickets from various origin stations to Sheffield. It provides instructions for purchasing a ticket by completing an order form and payment details and returning it by fax or post. It also lists some terms and conditions, such as travel restrictions and delivery details.
Booking form all destinations for 2012 uk delegates
The document provides information about discounted rail tickets being offered in conjunction with a conference. It lists discounted prices for return tickets from various origins to Sheffield, and includes a form to provide details to purchase tickets, including travel dates, numbers of tickets needed, payment details, and delivery address. It outlines restrictions on ticket validity and terms and conditions of the ticket purchase and delivery.
Booking form all destinations for 2012 overseas delegates
This document provides information about discounted rail tickets being offered in conjunction with a conference. It lists the discounted prices for return tickets from various origin stations to Sheffield. It provides instructions for purchasing a ticket by completing an order form and payment details and returning it by fax or post. It also lists some terms and conditions, such as travel restrictions and delivery details.
Booking form all destinations for 2012 uk delegates
The document provides information about discounted rail tickets being offered in conjunction with East Midlands Trains for those attending a conference in Sheffield, UK. It lists the discounted prices for return tickets from various origins to Sheffield, and includes a form to provide travel details and payment information to purchase tickets. The tickets are non-transferable and have various date and time restrictions for travel. All orders must be received at least 10 working days before departure.
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Booking form all destinations for 2012 overseas delegates
Booking form all destinations for 2012 overseas delegates
Booking form all destinations for 2012 uk delegates
Booking form all destinations for 2012 uk delegates
Booking form all destinations for 2012 overseas delegates
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The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
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Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
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Here are our Euro 2024 predictions for the group stages
Will England make it through the group stages?, Will Germany use the home advantage to full effect?
Follow our progress, see how many we get right
If you want to join in let us know before the first game kick off and we can invite you to our private league
or join in with our friends at DeeperThanBlue
https://www.linkedin.com/posts/activity-7204868572995538944-qejG
https://www.selectdistinct.co.uk/2024/06/13/euro-2024-match-predictions/
#EURO2024 #Germany2024 #England #EURO2024predictions
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The Indian Premier League (IPL) is one of the most prominent and lucrative Twenty20 (T20) cricket leagues in the world. Since its inception in 2008, the IPL has revolutionized the landscape of cricket by blending sports, entertainment, and commerce. This summary provides an overview of the IPL's history, structure, notable performances, controversies, and its impact on cricket and beyond.
History and Formation
The IPL was launched by the Board of Control for Cricket in India (BCCI) in 2008, inspired by the success of domestic T20 leagues like the English T20 Cup and the now-defunct Indian Cricket League (ICL). Lalit Modi, the then Vice-President of BCCI, played a crucial role in conceptualizing and launching the league. The inaugural season kicked off in April 2008 with eight franchises representing different cities in India.
Structure and Format
The IPL follows a franchise-based model, where teams are owned by a mix of corporations, Bollywood stars, and other high-profile individuals. The league originally started with eight teams, although the number has fluctuated over the years due to various reasons including expansions and terminations. As of the latest seasons, the IPL features ten teams.
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Teams and Their Evolution
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Chennai Super Kings (CSK)
Delhi Daredevils (now Delhi Capitals)
Kings XI Punjab (now Punjab Kings)
Kolkata Knight Riders (KKR)
Mumbai Indians (MI)
Rajasthan Royals (RR)
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Deccan Chargers (now defunct, replaced by Sunrisers Hyderabad)
Over the years, the league has seen new teams such as Pune Warriors India, Kochi Tuskers Kerala, Gujarat Lions, and Rising Pune Supergiant. The most recent additions are the Gujarat Titans and Lucknow Super Giants, introduced in the 2022 season.
Iconic Players and Performances
The IPL has attracted the best talent from around the world, with numerous iconic players making significant contributions. Some of the standout performers include:
Sachin Tendulkar (MI): The "Little Master" brought his legendary status to the IPL, winning the Orange Cap (top run-scorer) in 2010.
Chris Gayle (RCB, KXIP): Known for his explosive batting, Gayle holds the record for the highest individual score in an IPL match (175*).
MS Dhoni (CSK): Dhoni's leadership has been instrumental in CSK's success, leading them to multiple titles.
AB de Villiers (RCB): Renowned for his innovative stroke play, de Villiers has been a consistent match-winner.
Virat Kohli (RCB): The highest run-scorer in IPL history, Kohli's batting prowess is unmatched.
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Stories from Sweat in the City - Sue Tibballs
- 1. Stories from Sweat in the City Sue Tibballs CEO, Women’s Sport and Fitness Foundation
Editor's Notes
- Don’t like their bodies (63%) Worry how they look to others (67%) They worry how they look to others – particularly people they know and worry that men are watching them For some women, weight loss is a motivation, but for others, if this isnt important
- We removed time and cost – two barriers often cited by women for not taking part in activity. We wanted to give them an opportunity to exercise in a supported environment that might encourage them to stay active as well as learn from the women about barriers, motivations and to gain insight into what will encourage them to stay.
- Expected the other women to be like them ‘enjoying watching SiTC with a glass of wine!’
- Transition from school to work
- Increased confidence in the gym Prior to starting programme 25% felt gyms were not for me, after the programme this had declined to 13% “ I was slightly nervous, when it comes to gyms I am scared of being surrounded by a million and one super-fit people ...So yesterday was a revelation - the gym isn't scary!” “ I was rather nervous and did feel like a lot of people were staring at first! But … I realized they were too busy thinking of themselves to notice me…!” Increased body confidence Prior to starting the programme almost seven in ten women (67%) admitted that they didn’t like their bodies. Post the programme, this had declined to half (51%) “ Am more confident feel better about myself. I am now a size 10!!! I dropped a dress size!” “ I've been about 4 times now and have started to notice the difference already! I feel more toned and confident about my body” Self-consciousness lessened Two-thirds of participants told us they were worried about what they looked like while they were exercising. Post the programme just under half of the women admitted the same The power of exercise - feel good factor - Mental benefits as opposed to physical ” I left the gym on many days feeling much better and confident about myself - something that was really life changing” The surprise benefits Giving up smoking and sleeping better Fostered other active behaviours Eating habits and active commuting “ I have noticed that I’m sleeping really deeply and dreaming a lot more than I ever used to. I like the way it makes me feel in myself, the energy I have, the positive frame of mind it puts me in…”
- Women who mostly worked out with a friend were slightly more likely to stay with the gym that they signed up to, which may help them to stay motivated.
- What would the ideal gym experience be? While a gym has to be able to meet a variety of needs, SiTC found some core requirements common to most women: cost will always be a barrier to those recently into work or students or low incomes. Prices need to be competitive with other expenses that they have (clothes, rent, train alcohol, food, socialising). Offering flexibility in the pricing and without year-long tie ins will help encourage women to take up membership. That said, money is only one aspect of the experience. Other elements come into play when looking to encourage sustainable, frequent and enjoyable attendance: having clean changing rooms with doors that lock are a basic requirement that should not be underestimated. However, it does not hurt to go that one step further and try to recreate the luxury of a spa where it becomes a pleasure to hang out. Hair straighteners, hair dryers, dressing gowns, magazines are all elements of these.