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How to thrive in an online market john l scott offic


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How to thrive in an online market john l scott offic

  1. 1. How to Thrive in an Online Market?
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  3. 3. Understand today’s online consumer – What information are consumers gathering online? • Pictures and details about homes on the market • Specific school information • Neighborhood info and demographics • Specific market conditions • Short sale/foreclosure benefits and traps • How to successfully purchase a home • What is my current home worth? – Today’s choices ………….what are the real differences? • Craigslist • Trulia, Zillow,, • Company branded websites • Google, Bing,
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  5. 5. Keys to cashing in on today’s online consumer • Website must have’s – IDX feed – Up to date neighborhood and market info – Lead capture tool –consumer friendly value prop – Lead management system INTEGRATED
  6. 6. A great IDX / MLS site• Search widget – Easily posted to your blogs and other sites as well – increase your site traffic and build your pipeline as more consumers request information—and instantly become leads• Mobile consumer website – Home buyers can conveniently preview homes for sale on your Market Leader website—right on their mobile phones – Your website is automatically optimized for their
  7. 7. CRM or contact management system -integrated• Separate buyers from browsers• Find out when inactive prospects return to your site• Convert more leads into clients• Fully integrated contact management tools include property blasts, email templates, and the ability to monitor client activity on your
  8. 8. Common (mis?)perceptions Print Online Print
  9. 9. Marketing assistance: Marketing Center• Extensive library of marketing materials with MLS feed – Campaigns, Photo Books, Postcards – Build Your Own Content – Greeting Cards, Folded Cards, and eGreetings – Wall Calendars , Sports Schedules – Spanish Content – Business Cards, Door Hangers• User friendly
  10. 10. Two IMPORTANT FACTORS in order to BE INVOLVED – Must have both! Consumer • The technology to drive the consumer BACK to your site • Having a (contact management) system that is CONNECTED to your site Site System
  11. 11. The Power of ONE: ONE Login, ONE Price, ONE Company• Marketing with technology –simple! Lead-generating website MLS/IDX integration Market Insider Search widget Listing alerts CRM/Dashboard Mobile
  12. 12. Now What?• Treat your business as a business• Be relevant & real• Integrate & engage• Service don’t