elit vodka undergoes an extensive journey of precision from grain to glass. It uses only the finest winter and spring wheat grown on its single estate in Tambov, Russia. The wheat is distilled and purified in an ultra-modern distillery then undergoes a unique freeze-out filtration process. This imparts perfect purity to the vodka. It is then aged in Latvia before bottling. elit's iconic bottle design was inspired by its freeze-out filtration process. Through this meticulous process, elit creates the highest rated ultra luxury vodka.
A short story describes how wine originated over 4,000 years ago when a Persian woman accidentally drank fermented grape juice which cured her headache and lifted her depression, leading her to share it with others who enjoyed its effects. She began bottling and selling the drink, which became popular through word of mouth, establishing one of the earliest brands in history.
The document describes the personal branding story of Jarkko Sjöman. It discusses how he used platforms like SlideShare, LinkedIn, and Twitter to build his personal brand as a "Superman" by sharing compelling content that garnered over 500,000 views. This led to opportunities like becoming a top influencer on SlideShare, public speaker, and personal branding coach. He encourages others to start personal branding by creating their own content and sharing their story.
This document describes Butterfly London, a brand innovation company that helps other brands develop their stories and connect with consumers. It discusses how stories are fundamental to human lives and communities. Stories spread easily between people and stick in our memories. Brands need to tell great stories for their products in order to truly engage consumers. The document then outlines different elements of storytelling, including conflict, plot types, characters, and Jung's concept of archetypes, and how Butterfly London uses these storytelling principles to help brands develop and communicate their identities.
In a noisy, multi-tasking world, it is increasingly challenging to capture the attention of consumers.
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This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
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From: www.rosssimmonds.com
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A short story describes how wine originated over 4,000 years ago when a Persian woman accidentally drank fermented grape juice which cured her headache and lifted her depression, leading her to share it with others who enjoyed its effects. She began bottling and selling the drink, which became popular through word of mouth, establishing one of the earliest brands in history.
The document describes the personal branding story of Jarkko Sjöman. It discusses how he used platforms like SlideShare, LinkedIn, and Twitter to build his personal brand as a "Superman" by sharing compelling content that garnered over 500,000 views. This led to opportunities like becoming a top influencer on SlideShare, public speaker, and personal branding coach. He encourages others to start personal branding by creating their own content and sharing their story.
This document describes Butterfly London, a brand innovation company that helps other brands develop their stories and connect with consumers. It discusses how stories are fundamental to human lives and communities. Stories spread easily between people and stick in our memories. Brands need to tell great stories for their products in order to truly engage consumers. The document then outlines different elements of storytelling, including conflict, plot types, characters, and Jung's concept of archetypes, and how Butterfly London uses these storytelling principles to help brands develop and communicate their identities.
In a noisy, multi-tasking world, it is increasingly challenging to capture the attention of consumers.
This is why storytelling is getting more attention. This presentation looks at the value and benefits of storytelling, offers insight around tactical best practices, and features examples of good storytelling from brands such as Airbnb and Budweiser.
This is a presentation that I gave to a USF Masters of Business Administration class on Brand Planning for Clients. My hope was to share some thoughts with the future generation of clients on planning, positioning, relevance and new product development.
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
This document provides an overview of the Lovemarks Academy, which aims to help brands become "Lovemarks" that inspire loyalty beyond reason. It discusses the concepts of brands versus Lovemarks, and how sustainability is key to becoming a Lovemark. The agenda outlines a process from Discovery to Activation to help clients transform their brands. Trust, emotion, and purpose are identified as important drivers of Lovemarks. Case studies and frameworks are presented to illustrate how to provoke creativity and build irresistible brands through a human-centered approach.
The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
The document outlines 17 checkpoints for designing a brand called a "Zag". The checkpoints focus on defining key elements of the brand including differentiation, communication, focus, and trend. Some of the checkpoints include defining the brand's purpose and vision, identifying trends to capitalize on, determining what makes the brand uniquely different, crafting explanations of the brand through a "trueline" and tagline, and aligning all communications to spread the brand's message. The overall goal of the checkpoints is to help create a strongly differentiated and focused brand identity.
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The document discusses the art and science of gaining insights. It outlines a 4-step process for insighting: 1) observe, 2) reframe, 3) validate, and 4) refine. The process involves looking at things from different perspectives, asking why, making new connections, and embracing creative chaos. It provides examples of insights that led to successful branding, advertising, and innovations. It emphasizes that insights are most powerful when they touch people emotionally and are simply and clearly expressed.
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The document discusses how storytelling can be used to engage customers across marketing channels for a brand. It notes that emotions and feelings play a large role in decision making, more than logic. The presentation defines some key elements of storytelling, including having a character, conflict, and plot. It stresses the importance of identifying a brand's core story and ensuring it is consistently told through different marketing mediums. The presenter offers free sessions to help write a brand story.
This document provides an overview of movus, a startup company founded in 2021 that aims to make car ownership more accessible through a "rent to own" model. The summary includes:
1) movus provides a rent-to-own mobility service to help people who cannot afford traditional auto loans obtain vehicles through higher acceptance rates, flexible usage, and affordable monthly fees.
2) The company values include making a huge impact as a team, being professional, and enjoying chaos, with guidelines like thinking boldly and welcoming difficulties.
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• Building Your Personal Brand
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• Final Words of Wisdom
This document discusses how the speed of business has increased dramatically due to factors like Moore's Law and the internet. This has led to greater marketplace clutter from too many products, features, advertisements, messages, and media channels. Companies initially try to combat this clutter with more clutter through things like additional features or advertisements. However, this usually backfires. Due to the clutter, the human mind blocks out most information and only processes a small amount. As a result, brand-to-brand competition has shifted from competing on things like resources or capital to competing to have one's brand stand out and be remembered in the cluttered marketplace.
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The document provides etiquette guidelines for dining including arriving on time, not placing personal items on the table, using proper posture, and waiting 15 minutes before checking on late dinner partners. It also outlines table setting rules like using utensils from the outside in and not holding them in fists. Additional tips include keeping a napkin on your lap throughout the meal, not ordering the most expensive items unless encouraged, eating slowly and chewing with your mouth closed, and signaling you are finished by placing utensils diagonally on the plate. Proper dining etiquette also involves having conversations with others at the table and saying "please" and "thank you."
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This document discusses how to build a successful home-based network marketing business. It emphasizes the need to treat the business professionally and commit long-term like other professionals. While the work may be difficult initially, with persistence and by recruiting quality leaders to build underneath you, the business can become very profitable through leverage and residual income over a period of 2-4 years. The document encourages sticking with it through challenges, as successful leaders were able to find profitability by weathering lulls and retaining a long-term vision for the business.
this a seminar which covers a range of topics, 101 vodka, key facts about Ciroc and Ketel One vodka, Current Cocktail trends, Mixology 101 and 10 cocktails that you can have on your menu tomorrow
This document provides an overview of the Lovemarks Academy, which aims to help brands become "Lovemarks" that inspire loyalty beyond reason. It discusses the concepts of brands versus Lovemarks, and how sustainability is key to becoming a Lovemark. The agenda outlines a process from Discovery to Activation to help clients transform their brands. Trust, emotion, and purpose are identified as important drivers of Lovemarks. Case studies and frameworks are presented to illustrate how to provoke creativity and build irresistible brands through a human-centered approach.
The document is a presentation on creative planning given by Leon Phang at Miami Ad School. It discusses how creative planning is important to combine creativity and strategy. Phang believes the key is to be both creatively inspiring and relevant/differentiating. The rest of the presentation will cover the "creative domain" and tools for filling it. Strategic planning is important to get the basics right and avoid teams getting lost in the process without proper planning.
The document outlines 17 checkpoints for designing a brand called a "Zag". The checkpoints focus on defining key elements of the brand including differentiation, communication, focus, and trend. Some of the checkpoints include defining the brand's purpose and vision, identifying trends to capitalize on, determining what makes the brand uniquely different, crafting explanations of the brand through a "trueline" and tagline, and aligning all communications to spread the brand's message. The overall goal of the checkpoints is to help create a strongly differentiated and focused brand identity.
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The document discusses the art and science of gaining insights. It outlines a 4-step process for insighting: 1) observe, 2) reframe, 3) validate, and 4) refine. The process involves looking at things from different perspectives, asking why, making new connections, and embracing creative chaos. It provides examples of insights that led to successful branding, advertising, and innovations. It emphasizes that insights are most powerful when they touch people emotionally and are simply and clearly expressed.
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In an age of nonstop innovation, companies and individuals with original ideas have a distinct advantage over those who don’t. Why? Because original ideas are at the heart of innovation, differentiation, and brand transformation. The Originality Scale is a simple way to categorize your ideas according to the knowledge and imagination that informs them.
The document discusses how storytelling can be used to engage customers across marketing channels for a brand. It notes that emotions and feelings play a large role in decision making, more than logic. The presentation defines some key elements of storytelling, including having a character, conflict, and plot. It stresses the importance of identifying a brand's core story and ensuring it is consistently told through different marketing mediums. The presenter offers free sessions to help write a brand story.
This document provides an overview of movus, a startup company founded in 2021 that aims to make car ownership more accessible through a "rent to own" model. The summary includes:
1) movus provides a rent-to-own mobility service to help people who cannot afford traditional auto loans obtain vehicles through higher acceptance rates, flexible usage, and affordable monthly fees.
2) The company values include making a huge impact as a team, being professional, and enjoying chaos, with guidelines like thinking boldly and welcoming difficulties.
3) movus has 36 employees on average age 28 from finance, automotive and startup backgrounds, and is looking for self-starting members who will commit to the company's mission
The Keys to Personal Branding
• The Truth about Women in Leadership
• Building Your Personal Brand
• Bringing Your Personal Brand to Life
• Final Words of Wisdom
This document discusses how the speed of business has increased dramatically due to factors like Moore's Law and the internet. This has led to greater marketplace clutter from too many products, features, advertisements, messages, and media channels. Companies initially try to combat this clutter with more clutter through things like additional features or advertisements. However, this usually backfires. Due to the clutter, the human mind blocks out most information and only processes a small amount. As a result, brand-to-brand competition has shifted from competing on things like resources or capital to competing to have one's brand stand out and be remembered in the cluttered marketplace.
Planners and strategists are wonderful people but we are all tempted by sin from time to time. Here are the seven greatest sins of the planner right now
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The document provides etiquette guidelines for dining including arriving on time, not placing personal items on the table, using proper posture, and waiting 15 minutes before checking on late dinner partners. It also outlines table setting rules like using utensils from the outside in and not holding them in fists. Additional tips include keeping a napkin on your lap throughout the meal, not ordering the most expensive items unless encouraged, eating slowly and chewing with your mouth closed, and signaling you are finished by placing utensils diagonally on the plate. Proper dining etiquette also involves having conversations with others at the table and saying "please" and "thank you."
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Grey Goose® Vodka: Copywriting by Walt JaschekWalt Now
Brand Book for inclusion in luxury packages of Grey Goose Vodka in retail locations.
Agency and Design: Moosylvania
Copy: Walt Jaschek
Assist: Rachel Hamblin
PETRUS HOLDING owns various companies in industries like alcohol, food, agriculture, and logistics. It owns Zlatogor distillery, one of the oldest alcohol producers in Ukraine. Zlatogor produces high quality vodka and spirits using local spring water and ingredients. Its products have won over 70 national and international awards. Zlatogor exports its products to over 30 countries worldwide.
Tio Pepe Challenge 2020 Theory PresentationDragoDesignDev
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The document discusses the history and production of vodka. It notes that vodka's origins can be traced back to 900 AD in Eastern Europe. The raw materials, fermentation, distillation, filtration and flavoring processes involved in vodka production are described. Vodka is now one of the most popular spirits in the US, with over 1 in 4 bottles sold being vodka and 44 million cases sold per year. Flavored vodkas were introduced in the 1980s and can be flavored through various methods like steeping fruits in vodka.
BeerCo Inner Sydney Brewers Club Talk at AtlassianBeerCo.com.au
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PRODUCTION OF RUM BY POT METHOD AND PATENT STILL METHOD,
PRODUCTION OF RUM,
PRODUCTION OF RUM BY POT METHOD,
PRODUCTION OF RUM BY PATENT STILL METHOD,
TYPES OF RUM,
RUM PRODUCING REGIONS,
FERMENTATION,
DISTILLATION,
CONTINUOUS STILL,
COLUMN STILL,
STORAGE OF RUM,
SERVICE OF RUM
ARSSI ALLIANCE was founded in 2015 in Armenia to produce vodka using spring water from the Armenian Highlands. The company believes that using local water and cutting-edge technology allows it to create a superior product. It has launched three vodka brands - Godfather, NO PROBLEM, and H2O. Godfather uses an innovative filtration system to produce an exceptionally smooth vodka without unpleasant tastes or hangovers.
Seminar giving at the Nightclub Bar, to educate bartenders and bar owners about the basics of Tequila production and how sell it, promote it and profit from this incredible spirt.
- Beer is one of the oldest beverages dating back to 5000 BC and is made from fermented grains like barley using yeast, hops, and water.
- The brewing process involves malting the grains, mashing and lautering to extract sugars, boiling wort with hops, cooling, fermenting with yeast, filtering, packaging, and distributing.
- Soft drinks are made by carbonating water with sugar or artificial sweeteners, acids for flavor, and preservatives. The production process involves clarifying water, mixing ingredients, carbonating the beverage, filling containers, and packaging.
2. T H E O R I G I N O F V O D K A
G O I N G B E Y O N D L U X U RY
W E L C O M E T O T H E
W O R L D O F e l i t ® V O D K A
G U I D E D TA S T I N G
CRAFTED TO
PERFECTION
0 1
0 2
0 3
0 4
0 5AT T E N T I O N T O D E TA I L
3.
4.
5.
6. Usually associated with Russia, Poland and the rest
of Eastern Europe, vodka can be made anywhere in
the world.
VODKA WORLDWIDE
7. W H E A T
R Y E
B A R L E Y
P O T A T O E S
Traditional Old World ingredients create
bold, robust and spicy flavors.
RAW
INGREDIENTS
8. G R A P E S
Q U I N O A
C O R N
M A P L E S A P
New World styles can be made from
almost any fermentable sugar.
RAW
INGREDIENTS
16. WE E X IS T TO P U R S U E P E R F E C T IO N IN
V O D K A A N D IN E V E RY T H IN G
WE D O .
WE D O T H IS T H R O U G H T H E PA S S IO N
A N D PR E C ISIO N O F O U R C R A FT.
E V E RY T H IN G WE D O IS …
17. One of the original vodka houses with almost 80 years of heritage and expertise.
CRAFTED BY THE HOUSE OF STOLI®
18. Launched in 2003, elit® Vodka
came to establish a new category
and redefine the quality
standards.
THE
ULTRA LUXURY
VODKA
19. A fusion of craft and science at
every step transforms
exceptional wheat into a spirit
of unsurpassed purity.
A JOURNEY OF
P R E C I S I O N
20. Every stage in the creation of elit® Vodka is
controlled with extraordinary precision.
FROM GRAIN
TO GLASS
21. It all starts with growing wheat of the most remarkable quality,
honoring vodka’s traditions.
OUR FARMLAND, OUR HEART
22. elit® Vodka has its roots in the fertile black soil of Russia’s Tambov Region.
THE
BREAD BASKET
REGION
23. The topsoil is black from being
incredibly rich in humus.
ONE OF THE
MOST FERTILE
SOILS ON
THE PLANET
24. 5,600 HECTARES
OF WHEAT FIELDS
Managed in a sophisticated and
ecologically sensitive manner.
25. 620 hectares in a protected environment zone,
surrounded by a lake and three forests.
SINGLE ESTATE
26. The harvests begin only when conditions are perfect.
WINTER WHEAT
& SPRING WHEAT
27. A hi-tech distillery run by experienced
distillers following traditional vodka
methods.
THE ULTRA
MODERN TALVIS
39. The spirit is blended with
pure spring water from
artesian wells.
BLENDING
40. The removal of every last imperfection to create a
spirit of perfect purity.
FILTRATION Q U A R T Z S A N D
B I R C H W O O D C H A R C O A L
Q U A R T Z S A N D
F I N E C L O T H
41. Inspired in the old Russian tradition of
leaving casks outside in plummeting
winter conditions.
RE-IMAGINING
TRADITIONS
42. This method uses advanced technology to
remove every last imperfection.
UNIQUE FREEZE-
OUT FILTRATION
56. N O SE
SAVORING VODKA
PA L AT E
MO U T H F E E L
F IN IS H
What can you smell before you taste the vodka? Which aromatics come through?
After priming your mouth, sip again and completely coat your mouth. Which flavors are revealed?
What do you experience when tasting the vodka? How does your mouth reacts to it?
How long do the flavors in your mouth persist and what flavor is left?
57. Herbs
Earth
Grain
Bread
Cooking spice
Baking spice
Citrus
Citrus peel
Tree fruit
Tropical fruit
Toasted-
cranberry
Berries
Dried fruit
Smoke
Charcoal
Floral
Nuts
Alcohol
Sweet
Dairy
Mint
Vegetal
Tea
N O SE and PA L AT E
Creamy
Oily
Acidic
Dry
Silky
Luscious
Viscous
Clean
Crisp
Hot
MO U T H F E E L
Cool
Light bodied
Medium bodied
Full bodied
Moderate
F IN IS H
Long Very Long
Sip a tiny amount
to prepare
Serve chilled at
46-50°F
Swirl and smell
with an open mouth
Taste again for
full flavor
58.
59. Pour elit into a mixing glass with ice
and stir until ice cold.
Strain and serve up in a chilled martini
glass.
Garnish with olives.
CLASSIC
MARTINI
3 PARTS elit® VODKA
OLIVES
60. FLAME OF LOVE
3 PARTS elit® VODKA
¼ PART FINO SHERRY
3 ORANGE PEELS
Rinse a chilled martini glass with sherry and
discard the excess.
Express and ignite oils from 2 orange peels
so the burned oil coats the inside of the
sherry-coated glass.
Stir elit with ice and fine strain into the
coated glass.
Finish with one more flamed orange peel.
61.
62. Pour all ingredients except the club soda in
a cocktail shaker with ice and shake.
Strain into a highball glass over cubed ice.
Top with club soda and garnish with a
grapefruit wedge and mint sprig.
LOTUS
1½ PARTS elit® VODKA
½ PART DRY VERMOUTH
1 PART PINK GRAPEFRUIT JUICE
½ PARTS APRICOT LIQUEUR
DASH GOMME SYRUP
CLUB SODA
63. DANZA D’AMOR
2 PARTS elit® VODKA
¼ PART ELDERFLOWER LIQUEUR
1 PART AMARO NONINO
3 DASHES PEYCHAUDS BITTERS
3 PIECES OF TANGERINE
In the bottom of a mixing glass, muddle the tangerine.
Add all ingredients and shake vigorously with ice.
Fine strain into a chilled martini glass and garnish with a
lemon twist or your favorite flower.
64. GYPSY QUEEN
2 PARTS elit® VODKA
½ PART SMOKEY SCOTCH WHISKY
½ PART BENEDICTINE
3 DASHES OF ANGOSTURA BITTERS
Add all the ingredients to a mixing glass and
fill with ice.
Stir, and strain into a Rocks glass over ice.
Express the oils of a thin-cut orange peel
over the top and garnish.
65. elit is a Journey of Precision because
we believe that from grain to glass,
precision is the key to vodka
perfection. Perfection in purity and
perfection in taste. This cannot be
achieved by focusing on one part of
the process.
WHY DO WE SAY THAT elit IS
A JOURNEY OF PRECISION?
66. Ultra Luxury.
In 2003, we didn’t want to just be best in class, so
we crafted a vodka that was so superior that it
created the category of Ultra Luxury Vodka; and
by doing so set the standards by which all vodkas
are judged.
WHAT NEW VODKA CATEGORY
WAS CREATED WITH THE
INTRODUCTION OF elit?
67. elit is Single Estate.
The finest wheat is specially grown in a sheltered
corner of the house of Stoli Estate in the Tambov
region, a unique protected environment
surrounded by nature.
HOW DO WE ENSURE
WE ATTAIN THE FINEST RAW
INGREDIENTS FOR elit?
68. elit uses both Spring Wheat and Winter
Wheat. The harvest of this wheat only
begins when the grain is the perfect age,
the kernels are the perfect size, and the
moisture levels are dry enough.
WHICH TYPES OF WHEAT DOES
elit USE?
69. elit uses Freeze-Out Filtration: Inspired by
the old Russian tradition of leaving casks
outside in plummeting winter conditions,
elit uses a cutting edge technology to
remove the very last imperfection for
superior results.
WHICH UNIQUE FILTRATION
PROCESS DOES elit USE IN
THE PURSUIT OF
PERFECTION?
70. Our weighty glass bottle was designed to
emulate our unique freeze-out filtration
process, and holds visible luminosity as
remarkable as the liquid inside.
WHICH PART OF THE elit
PRODUCTION PROCESS INSPIRED
THE ICONIC BOTTLE DESIGN?
71. elit has been validated independently with an
unbeaten score of 97/100 by the Beverage
Tasting Institute, on five separate occasions.
elit IS ONE OF THE HIGHEST
RATED WHITE SPIRITS IN THE
WORLD AS TESTED BY THE BTI.
WHAT UNBEATEN SCORE DID IT
RECEIVE?
72. - Journey Of Precision
- Single Estate
- Freeze-out Filtration
- Iconic Bottle
NAME FOUR THINGS THAT
DIFFERENTIATE elit FROM ALL
OTHER VODKAS?