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T H E O R I G I N O F V O D K A
G O I N G B E Y O N D L U X U RY
W E L C O M E T O T H E
W O R L D O F e l i t ® V O D K A
G U I D E D TA S T I N G
CRAFTED TO
PERFECTION
0 1
0 2
0 3
0 4
0 5AT T E N T I O N T O D E TA I L
Usually associated with Russia, Poland and the rest
of Eastern Europe, vodka can be made anywhere in
the world.
VODKA WORLDWIDE
W H E A T
R Y E
B A R L E Y
P O T A T O E S
Traditional Old World ingredients create
bold, robust and spicy flavors.
RAW
INGREDIENTS
G R A P E S
Q U I N O A
C O R N
M A P L E S A P
New World styles can be made from
almost any fermentable sugar.
RAW
INGREDIENTS
POT STILLS
Historical, slower method
60-80% Proof
DISTILLATION
COLUMN STILLS
Modern, efficient method
>90% Proof
DISTILLATION
60% of volume is water.
Quality and flavor of water influences final taste.
WATER
Removing impurities to
improve texture.
FILTRATION
WHAT ARE THE
CHARACTERISTICS
OF ULTRA LUXURY?
C R A F T
R E F I N E M E N T
D E T A I L
P R E C I S I O N
P A S S I O N
U LT R A
L U X U RY
I N V O D K A
WE E X IS T TO P U R S U E P E R F E C T IO N IN
V O D K A A N D IN E V E RY T H IN G
WE D O .
WE D O T H IS T H R O U G H T H E PA S S IO N
A N D PR E C ISIO N O F O U R C R A FT.
E V E RY T H IN G WE D O IS …
One of the original vodka houses with almost 80 years of heritage and expertise.
CRAFTED BY THE HOUSE OF STOLI®
Launched in 2003, elit® Vodka
came to establish a new category
and redefine the quality
standards.
THE
ULTRA LUXURY
VODKA
A fusion of craft and science at
every step transforms
exceptional wheat into a spirit
of unsurpassed purity.
A JOURNEY OF
P R E C I S I O N
Every stage in the creation of elit® Vodka is
controlled with extraordinary precision.
FROM GRAIN
TO GLASS
It all starts with growing wheat of the most remarkable quality,
honoring vodka’s traditions.
OUR FARMLAND, OUR HEART
elit® Vodka has its roots in the fertile black soil of Russia’s Tambov Region.
THE
BREAD BASKET
REGION
The topsoil is black from being
incredibly rich in humus.
ONE OF THE
MOST FERTILE
SOILS ON
THE PLANET
5,600 HECTARES
OF WHEAT FIELDS
Managed in a sophisticated and
ecologically sensitive manner.
620 hectares in a protected environment zone,
surrounded by a lake and three forests.
SINGLE ESTATE
The harvests begin only when conditions are perfect.
WINTER WHEAT
& SPRING WHEAT
A hi-tech distillery run by experienced
distillers following traditional vodka
methods.
THE ULTRA
MODERN TALVIS
TALVIS, TAMBOV
PRODUCTION
W H E AT
D I S T I L L AT I O N
P U R I F I C AT I O N
B R E W I N G
An obsessive process of care and passion.
PREPARING TALVIS
The quality of the wheat is carefully
measured and individually inspected.
STRICT GRAIN
SELECTION
Generations of farming skill meet the
most advanced technology.
UNIQUE PARCEL TO
STATE-OF-THE-ART
DISTILLERY
A slow mash and rapid fermentation
give a perfect start to making the
world’s best vodka.
A metamorphosis from wort
to spirit over three distillations.
DISTILLATION
The creation of perfect, pure ethanol
and a new quality standard.
PURIFICATION
BEYOND ALPHA
CERTIFIED SPIRIT
The pursuit of perfection.
To complete its journey the spirit
travels from Talvis to Latvijas Balzams, in
the Baltic city of Riga.
A TALE OF
TWO COUNTRIES
THE HOME OF
elit® VODKA
Latvijas Balzams,
built in 1900.
LATVIJAS BALZAMS
PRODUCTION
The spirit is blended with
pure spring water from
artesian wells.
BLENDING
The removal of every last imperfection to create a
spirit of perfect purity.
FILTRATION Q U A R T Z S A N D
B I R C H W O O D C H A R C O A L
Q U A R T Z S A N D
F I N E C L O T H
Inspired in the old Russian tradition of
leaving casks outside in plummeting
winter conditions.
RE-IMAGINING
TRADITIONS
This method uses advanced technology to
remove every last imperfection.
UNIQUE FREEZE-
OUT FILTRATION
After rigor comes rest.
RESTING AND
BALANCING
3TO 6
DAYS
elit limited editions are
individually created by hand.
CRAFTING
THE BOTTLE
Hands-on bottling and individual
inspection.
ENSURING
PERFECTION
ICONIC BOTTLE
Inspired by elit’s unique freeze-out filtration chamber.
FIRE AND ICE
The hallmark of distinction.
FROM THE
HOUSE OF STOLI®
Almost 80 years of heritage and expertise.
T H E R E S U LT IS A V O D K A
KEY POINTS
SUMMARY
Awarded Platinum
97 points unbeaten score.
ONE OF THE HIGHEST RATED
WHITE SPIRITS IN THE WORLD
PRISTINE
WATER SERIES
Extending the realms
of design.
HIMALAYAN
EDITION
PRISTINE
WATER SERIES
Extending the realms of craftsmanship.
NEW
ZEALAND
EDITION
Extending the realms of precision.
PRISTINE WATER SERIES
ANDEAN
EDITION
N O SE
SAVORING VODKA
PA L AT E
MO U T H F E E L
F IN IS H
What can you smell before you taste the vodka? Which aromatics come through?
After priming your mouth, sip again and completely coat your mouth. Which flavors are revealed?
What do you experience when tasting the vodka? How does your mouth reacts to it?
How long do the flavors in your mouth persist and what flavor is left?
Herbs
Earth
Grain
Bread
Cooking spice
Baking spice
Citrus
Citrus peel
Tree fruit
Tropical fruit
Toasted-
cranberry
Berries
Dried fruit
Smoke
Charcoal
Floral
Nuts
Alcohol
Sweet
Dairy
Mint
Vegetal
Tea
N O SE and PA L AT E
Creamy
Oily
Acidic
Dry
Silky
Luscious
Viscous
Clean
Crisp
Hot
MO U T H F E E L
Cool
Light bodied
Medium bodied
Full bodied
Moderate
F IN IS H
Long Very Long
Sip a tiny amount
to prepare
Serve chilled at
46-50°F
Swirl and smell
with an open mouth
Taste again for
full flavor
Pour elit into a mixing glass with ice
and stir until ice cold.
Strain and serve up in a chilled martini
glass.
Garnish with olives.
CLASSIC
MARTINI
3 PARTS elit® VODKA
OLIVES
FLAME OF LOVE
3 PARTS elit® VODKA
¼ PART FINO SHERRY
3 ORANGE PEELS
Rinse a chilled martini glass with sherry and
discard the excess.
Express and ignite oils from 2 orange peels
so the burned oil coats the inside of the
sherry-coated glass.
Stir elit with ice and fine strain into the
coated glass.
Finish with one more flamed orange peel.
Pour all ingredients except the club soda in
a cocktail shaker with ice and shake.
Strain into a highball glass over cubed ice.
Top with club soda and garnish with a
grapefruit wedge and mint sprig.
LOTUS
1½ PARTS elit® VODKA
½ PART DRY VERMOUTH
1 PART PINK GRAPEFRUIT JUICE
½ PARTS APRICOT LIQUEUR
DASH GOMME SYRUP
CLUB SODA
DANZA D’AMOR
2 PARTS elit® VODKA
¼ PART ELDERFLOWER LIQUEUR
1 PART AMARO NONINO
3 DASHES PEYCHAUDS BITTERS
3 PIECES OF TANGERINE
In the bottom of a mixing glass, muddle the tangerine.
Add all ingredients and shake vigorously with ice.
Fine strain into a chilled martini glass and garnish with a
lemon twist or your favorite flower.
GYPSY QUEEN
2 PARTS elit® VODKA
½ PART SMOKEY SCOTCH WHISKY
½ PART BENEDICTINE
3 DASHES OF ANGOSTURA BITTERS
Add all the ingredients to a mixing glass and
fill with ice.
Stir, and strain into a Rocks glass over ice.
Express the oils of a thin-cut orange peel
over the top and garnish.
elit is a Journey of Precision because
we believe that from grain to glass,
precision is the key to vodka
perfection. Perfection in purity and
perfection in taste. This cannot be
achieved by focusing on one part of
the process.
WHY DO WE SAY THAT elit IS
A JOURNEY OF PRECISION?
Ultra Luxury.
In 2003, we didn’t want to just be best in class, so
we crafted a vodka that was so superior that it
created the category of Ultra Luxury Vodka; and
by doing so set the standards by which all vodkas
are judged.
WHAT NEW VODKA CATEGORY
WAS CREATED WITH THE
INTRODUCTION OF elit?
elit is Single Estate.
The finest wheat is specially grown in a sheltered
corner of the house of Stoli Estate in the Tambov
region, a unique protected environment
surrounded by nature.
HOW DO WE ENSURE
WE ATTAIN THE FINEST RAW
INGREDIENTS FOR elit?
elit uses both Spring Wheat and Winter
Wheat. The harvest of this wheat only
begins when the grain is the perfect age,
the kernels are the perfect size, and the
moisture levels are dry enough.
WHICH TYPES OF WHEAT DOES
elit USE?
elit uses Freeze-Out Filtration: Inspired by
the old Russian tradition of leaving casks
outside in plummeting winter conditions,
elit uses a cutting edge technology to
remove the very last imperfection for
superior results.
WHICH UNIQUE FILTRATION
PROCESS DOES elit USE IN
THE PURSUIT OF
PERFECTION?
Our weighty glass bottle was designed to
emulate our unique freeze-out filtration
process, and holds visible luminosity as
remarkable as the liquid inside.
WHICH PART OF THE elit
PRODUCTION PROCESS INSPIRED
THE ICONIC BOTTLE DESIGN?
elit has been validated independently with an
unbeaten score of 97/100 by the Beverage
Tasting Institute, on five separate occasions.
elit IS ONE OF THE HIGHEST
RATED WHITE SPIRITS IN THE
WORLD AS TESTED BY THE BTI.
WHAT UNBEATEN SCORE DID IT
RECEIVE?
- Journey Of Precision
- Single Estate
- Freeze-out Filtration
- Iconic Bottle
NAME FOUR THINGS THAT
DIFFERENTIATE elit FROM ALL
OTHER VODKAS?
DRINK WITH CARE
elit® VODKA. 40% Alc./Vol. Distilled from Grain. ©2017. All rights reserved. ® - Registered trademarks, depending on the country, of ZHS IP Americas
Sàrl, ZHS IP Europe Sàrl, ZHS IP Worldwide Sàrl, Spirits International B.V., or Spirits Product International Intellectual Property B.V.

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Stoli Elit Luxury Vodka

  • 1.
  • 2. T H E O R I G I N O F V O D K A G O I N G B E Y O N D L U X U RY W E L C O M E T O T H E W O R L D O F e l i t ® V O D K A G U I D E D TA S T I N G CRAFTED TO PERFECTION 0 1 0 2 0 3 0 4 0 5AT T E N T I O N T O D E TA I L
  • 3.
  • 4.
  • 5.
  • 6. Usually associated with Russia, Poland and the rest of Eastern Europe, vodka can be made anywhere in the world. VODKA WORLDWIDE
  • 7. W H E A T R Y E B A R L E Y P O T A T O E S Traditional Old World ingredients create bold, robust and spicy flavors. RAW INGREDIENTS
  • 8. G R A P E S Q U I N O A C O R N M A P L E S A P New World styles can be made from almost any fermentable sugar. RAW INGREDIENTS
  • 9. POT STILLS Historical, slower method 60-80% Proof DISTILLATION
  • 10. COLUMN STILLS Modern, efficient method >90% Proof DISTILLATION
  • 11. 60% of volume is water. Quality and flavor of water influences final taste. WATER
  • 12. Removing impurities to improve texture. FILTRATION
  • 14. C R A F T R E F I N E M E N T D E T A I L P R E C I S I O N P A S S I O N
  • 15. U LT R A L U X U RY I N V O D K A
  • 16. WE E X IS T TO P U R S U E P E R F E C T IO N IN V O D K A A N D IN E V E RY T H IN G WE D O . WE D O T H IS T H R O U G H T H E PA S S IO N A N D PR E C ISIO N O F O U R C R A FT. E V E RY T H IN G WE D O IS …
  • 17. One of the original vodka houses with almost 80 years of heritage and expertise. CRAFTED BY THE HOUSE OF STOLI®
  • 18. Launched in 2003, elit® Vodka came to establish a new category and redefine the quality standards. THE ULTRA LUXURY VODKA
  • 19. A fusion of craft and science at every step transforms exceptional wheat into a spirit of unsurpassed purity. A JOURNEY OF P R E C I S I O N
  • 20. Every stage in the creation of elit® Vodka is controlled with extraordinary precision. FROM GRAIN TO GLASS
  • 21. It all starts with growing wheat of the most remarkable quality, honoring vodka’s traditions. OUR FARMLAND, OUR HEART
  • 22. elit® Vodka has its roots in the fertile black soil of Russia’s Tambov Region. THE BREAD BASKET REGION
  • 23. The topsoil is black from being incredibly rich in humus. ONE OF THE MOST FERTILE SOILS ON THE PLANET
  • 24. 5,600 HECTARES OF WHEAT FIELDS Managed in a sophisticated and ecologically sensitive manner.
  • 25. 620 hectares in a protected environment zone, surrounded by a lake and three forests. SINGLE ESTATE
  • 26. The harvests begin only when conditions are perfect. WINTER WHEAT & SPRING WHEAT
  • 27. A hi-tech distillery run by experienced distillers following traditional vodka methods. THE ULTRA MODERN TALVIS
  • 28. TALVIS, TAMBOV PRODUCTION W H E AT D I S T I L L AT I O N P U R I F I C AT I O N B R E W I N G
  • 29. An obsessive process of care and passion. PREPARING TALVIS
  • 30. The quality of the wheat is carefully measured and individually inspected. STRICT GRAIN SELECTION
  • 31. Generations of farming skill meet the most advanced technology. UNIQUE PARCEL TO STATE-OF-THE-ART DISTILLERY
  • 32. A slow mash and rapid fermentation give a perfect start to making the world’s best vodka.
  • 33. A metamorphosis from wort to spirit over three distillations. DISTILLATION
  • 34. The creation of perfect, pure ethanol and a new quality standard. PURIFICATION
  • 35. BEYOND ALPHA CERTIFIED SPIRIT The pursuit of perfection.
  • 36. To complete its journey the spirit travels from Talvis to Latvijas Balzams, in the Baltic city of Riga. A TALE OF TWO COUNTRIES
  • 37. THE HOME OF elit® VODKA Latvijas Balzams, built in 1900.
  • 39. The spirit is blended with pure spring water from artesian wells. BLENDING
  • 40. The removal of every last imperfection to create a spirit of perfect purity. FILTRATION Q U A R T Z S A N D B I R C H W O O D C H A R C O A L Q U A R T Z S A N D F I N E C L O T H
  • 41. Inspired in the old Russian tradition of leaving casks outside in plummeting winter conditions. RE-IMAGINING TRADITIONS
  • 42. This method uses advanced technology to remove every last imperfection. UNIQUE FREEZE- OUT FILTRATION
  • 43. After rigor comes rest. RESTING AND BALANCING 3TO 6 DAYS
  • 44. elit limited editions are individually created by hand. CRAFTING THE BOTTLE
  • 45. Hands-on bottling and individual inspection. ENSURING PERFECTION
  • 46. ICONIC BOTTLE Inspired by elit’s unique freeze-out filtration chamber.
  • 47. FIRE AND ICE The hallmark of distinction.
  • 48. FROM THE HOUSE OF STOLI® Almost 80 years of heritage and expertise.
  • 49. T H E R E S U LT IS A V O D K A
  • 51. Awarded Platinum 97 points unbeaten score. ONE OF THE HIGHEST RATED WHITE SPIRITS IN THE WORLD
  • 52. PRISTINE WATER SERIES Extending the realms of design. HIMALAYAN EDITION
  • 53. PRISTINE WATER SERIES Extending the realms of craftsmanship. NEW ZEALAND EDITION
  • 54. Extending the realms of precision. PRISTINE WATER SERIES ANDEAN EDITION
  • 55.
  • 56. N O SE SAVORING VODKA PA L AT E MO U T H F E E L F IN IS H What can you smell before you taste the vodka? Which aromatics come through? After priming your mouth, sip again and completely coat your mouth. Which flavors are revealed? What do you experience when tasting the vodka? How does your mouth reacts to it? How long do the flavors in your mouth persist and what flavor is left?
  • 57. Herbs Earth Grain Bread Cooking spice Baking spice Citrus Citrus peel Tree fruit Tropical fruit Toasted- cranberry Berries Dried fruit Smoke Charcoal Floral Nuts Alcohol Sweet Dairy Mint Vegetal Tea N O SE and PA L AT E Creamy Oily Acidic Dry Silky Luscious Viscous Clean Crisp Hot MO U T H F E E L Cool Light bodied Medium bodied Full bodied Moderate F IN IS H Long Very Long Sip a tiny amount to prepare Serve chilled at 46-50°F Swirl and smell with an open mouth Taste again for full flavor
  • 58.
  • 59. Pour elit into a mixing glass with ice and stir until ice cold. Strain and serve up in a chilled martini glass. Garnish with olives. CLASSIC MARTINI 3 PARTS elit® VODKA OLIVES
  • 60. FLAME OF LOVE 3 PARTS elit® VODKA ¼ PART FINO SHERRY 3 ORANGE PEELS Rinse a chilled martini glass with sherry and discard the excess. Express and ignite oils from 2 orange peels so the burned oil coats the inside of the sherry-coated glass. Stir elit with ice and fine strain into the coated glass. Finish with one more flamed orange peel.
  • 61.
  • 62. Pour all ingredients except the club soda in a cocktail shaker with ice and shake. Strain into a highball glass over cubed ice. Top with club soda and garnish with a grapefruit wedge and mint sprig. LOTUS 1½ PARTS elit® VODKA ½ PART DRY VERMOUTH 1 PART PINK GRAPEFRUIT JUICE ½ PARTS APRICOT LIQUEUR DASH GOMME SYRUP CLUB SODA
  • 63. DANZA D’AMOR 2 PARTS elit® VODKA ¼ PART ELDERFLOWER LIQUEUR 1 PART AMARO NONINO 3 DASHES PEYCHAUDS BITTERS 3 PIECES OF TANGERINE In the bottom of a mixing glass, muddle the tangerine. Add all ingredients and shake vigorously with ice. Fine strain into a chilled martini glass and garnish with a lemon twist or your favorite flower.
  • 64. GYPSY QUEEN 2 PARTS elit® VODKA ½ PART SMOKEY SCOTCH WHISKY ½ PART BENEDICTINE 3 DASHES OF ANGOSTURA BITTERS Add all the ingredients to a mixing glass and fill with ice. Stir, and strain into a Rocks glass over ice. Express the oils of a thin-cut orange peel over the top and garnish.
  • 65. elit is a Journey of Precision because we believe that from grain to glass, precision is the key to vodka perfection. Perfection in purity and perfection in taste. This cannot be achieved by focusing on one part of the process. WHY DO WE SAY THAT elit IS A JOURNEY OF PRECISION?
  • 66. Ultra Luxury. In 2003, we didn’t want to just be best in class, so we crafted a vodka that was so superior that it created the category of Ultra Luxury Vodka; and by doing so set the standards by which all vodkas are judged. WHAT NEW VODKA CATEGORY WAS CREATED WITH THE INTRODUCTION OF elit?
  • 67. elit is Single Estate. The finest wheat is specially grown in a sheltered corner of the house of Stoli Estate in the Tambov region, a unique protected environment surrounded by nature. HOW DO WE ENSURE WE ATTAIN THE FINEST RAW INGREDIENTS FOR elit?
  • 68. elit uses both Spring Wheat and Winter Wheat. The harvest of this wheat only begins when the grain is the perfect age, the kernels are the perfect size, and the moisture levels are dry enough. WHICH TYPES OF WHEAT DOES elit USE?
  • 69. elit uses Freeze-Out Filtration: Inspired by the old Russian tradition of leaving casks outside in plummeting winter conditions, elit uses a cutting edge technology to remove the very last imperfection for superior results. WHICH UNIQUE FILTRATION PROCESS DOES elit USE IN THE PURSUIT OF PERFECTION?
  • 70. Our weighty glass bottle was designed to emulate our unique freeze-out filtration process, and holds visible luminosity as remarkable as the liquid inside. WHICH PART OF THE elit PRODUCTION PROCESS INSPIRED THE ICONIC BOTTLE DESIGN?
  • 71. elit has been validated independently with an unbeaten score of 97/100 by the Beverage Tasting Institute, on five separate occasions. elit IS ONE OF THE HIGHEST RATED WHITE SPIRITS IN THE WORLD AS TESTED BY THE BTI. WHAT UNBEATEN SCORE DID IT RECEIVE?
  • 72. - Journey Of Precision - Single Estate - Freeze-out Filtration - Iconic Bottle NAME FOUR THINGS THAT DIFFERENTIATE elit FROM ALL OTHER VODKAS?
  • 73. DRINK WITH CARE elit® VODKA. 40% Alc./Vol. Distilled from Grain. ©2017. All rights reserved. ® - Registered trademarks, depending on the country, of ZHS IP Americas Sàrl, ZHS IP Europe Sàrl, ZHS IP Worldwide Sàrl, Spirits International B.V., or Spirits Product International Intellectual Property B.V.