An overview of the brand, festival, marketing, and brand partnership collaborations I created and lead over its 1.5 year duration. Cheers

1. introduction

2. we are an independent
craft beer culture
festival showcasing the
breweries of stockholm

3. 2017

4. TICKETS AT STOCKHOLMBREWERSFESTIVAL.COM
presented by
SPONSORS:
June 2 & 3 2017
orionteatern

11. venue

12. venue

13. Breweries

14. VÄG BARBARISMS BRÖDET JULIE RHODES
music
JOE
DAVOLAZ
STILLA
HAVET
STAR
HORSE

15. we create unique
partnerships through
fun collaborations with
local products & brands
for greater market
exposure

16. collaborations

17. COmBInInG BeeR
& HoPS TO mAKe
A IPA FLAvOReD
traditional
Swedish Candy -
POLKAGRIS

19. Beer Ice Cream
for charity
fundraising
sold at the
festival

20. Custom Leather
Belt making Together
with Bulleit Bourbon
for local market
activation connected
to craft beer

22. limited print
vinyl
created to raise
funds for the
local music
artists
SPONSORED BY:

24. HomeBRew COnTeST
JOCKE BERGMAN
UNIBÄRSUM BRYGGERI
NISSE HALLBERG
COMEDIAN
MICHAEL AHLIN WIGARDT
STOCKHOLM BREWING CO
KATJA & OLIVIA
TV HOSTS
THE JUDGES
CONTEST TOOK PLACE DURING SESSION 2 ON SATURDAY JUNE 2ND, WINNER
RECEIVED THE OPPORTUNITY TO MAKE A BEER WITH A FESTIVAL BREWERY WITH
FINAL BEER SOLD IN STOCKHOLM

25. FOOD
AMERICAN REUBEN SANDWHICH INDIAN KATHI ROLLSKANSAS CITY BBQ

26. SPOnSORS

28. October 28 2017
at nya Carnegie

29. we went to the
island Öland and
sourced mega pumpkins*
from local farmers to
use as beer casks
*800 KiloGrams

30. Öland Pumpkin grower our transport friend

35. Breweries

36. BÄSTFÖRE:
Ofiltrerad, opastöriserad starköl.
Förvaras kallt och mörkt.
Detta öl är efterjäst i flaskan vilket
medför att det finns en bottensats.
Om du vill lämna kvar bottensatsen i
flaskan så förvara flaskan stående och
häll upp ölet försiktigt.
INGREDIENSER:
Vatten, Kornmalt, Pumpa, Humle
och Jäst
SPICED AMBER ALE
Producerat av: PKLK Bryggeri, Tyresö.
Konsumentkontakt:
www.pklkbryggeri.se
info@pklkbryggeri.se
BÄSTFÖRE:
7350071100059
Made with some
friends at Stockholm
Brewers Festival
Peter peter pumpkin eater, Brewed a beer and couldn’t keep ‘er. He put it in a pumpkin shell, Where it aged very well.
Pumpkin Eater
Peter Peter
Spiced Amber Ale
PeterPeterPumpkinEater
Brewedabeerandcouldn’tkeep‘er.
Heputitinapumpkinshell,
Whereitagedverywell.
brew
e
r
s f
e
s
t
ival
st
o
ckho
lm
we made a
Collaboration
Beer with PKLK
specifically for
the event

37. we aged the beer in
the pumpkins and had
a live tapping during
the evening

39. 2018

40. we said, “hey, let’s do it
again!” we added more
brewers, started a
beer week and had some
more fun

41. June 8-10 2018
orionteatern

49. Breweries

50. BEER LIST

51. music
JOE
DAVOLAZ
TELLA
VIV
BARBARISMS

52. FOOD
HOT DOGS & HOT CHICKEN INDIAN KATHI ROLLSKANSAS CITY BBQ

53. collaborations

54. we made a Double IPA
CRAFT BeeR Carmel
for all festival guests
TUTTI FRUTTI
VANILJ & HAVSSALT
A SWEET COLLABORATION BETWEEN
NORDIC KIWI BREWERS AND PÄRLANS KONFEKTYR
MADE FOR STOCKHOLM BREWERS FESTIVAL 2018
TUTTI FRUTTI
SBF - Caramel Collaboration
INGREDIENTS Sugar, glucose syrup, cream,
Tutti Frutti DIPA (Barley malt, wheat malt, oats),
caramel malt, butter, lemon puré, lemon oil.
VANILJ & HAVSSALT
one of our classics
INGREDIENTS Sugar, cream, glucose syrup,
butter, sea salt and bourbon vanilla.
May contain traces of nuts and gluten.
PÄRLANS KONFEKTYR
Caramels from Pärlans Konfektyr are deliciously
smooth and buttery. Made with the finest
ingredients, slowly simmered to jazzy tunes in
our kitchen in Stockholm.
NORDIC KIWI BREWERS
Craft beer with
• NORDIC HEART • SOUTHERN SOUL •
PÄRLANS KONFEKTYR
Nytorgsgatan 38, Stockholm, 116 40 Stockholm
www.parlanskonfektyr.se
Keep this card, bring it to
our shop and you will get a
20%
discount on one purchase.

55. SBF +
Beavertown +
Deadwood
Charity event
we worked with
beavertown’s artist to
create custom designed
jackets from
stockholm’s deadwood
to auction at a
fundraiser for
realstars.eu which
works against Sex
Trafficking

57. 3 Fonteinen
lambic dinner
12 course tasting menu
paired with exclusive
3 fonteinen bottles for
1 seating only at Ahouse
Kitchen lab

58. 2018 festival Beer
made in Portland

59. SPOnSORS

60. festival beer week

63. cheers