We look forward to talking to you.At Stirling Associates as ‘Brand Entrepreneurs’ we prideourselves on doing whatever it takes to succeed for ourclients, and ultimately for ourselves.This booklet has been specifically designed with youin mind and we hope it shows how we might helpyou. Please feel free to contact us to discuss anyrequirements you may have.With very best wishes,All the bestIain A. Stirling
OUR BRAND EXPERIENCE COMBINED WITH ENTREPRENEURIAL THINKING GIVES AMBITIOUS BUSINESSES THE EDGE THEY NEED.You won’t find the ‘expected’ at Stirling Associates. We are a brand marketing companythat does not fit the stereotype.We are owned and run by experienced brand experts from the client side - people whounderstand fundamentally the client perspective, as well as the business imperatives.We believe that brand expertise is only one aspect to our skills. We also bring a dynamicentrepreneurial flair and rigour to everything we do.
NO TWO BRANDS ARE EVER THE SAME. WE MATCH OUR SKILLS TO THE BRANDS NEEDS.Every brand is different. Their needs can change from year to year,month to month, or even day to day. But not just because of theirevolving product or service. Brands are also dynamic entities.At Stirling Associates, our team shapes to meet the needs of thebrand. Supplementing our core people, we work together witha select group of experts from many specialist areas - fusingtogether a team that offers powerful and relevant solutions.Our people mix, the way we think, our structure, our backgroundsand therefore the way we solve problems is different. We lookat solutions in a more individual way - adapting and constructingour skill matrix to match perfectly and evolve seamlessly with theneeds of the brand as well as the ambition of the business.
A CHAR ACTERGLENFIDDICH. THE WORLD’SMOST AWARDED SINGLE MALTSCOTCH WHISK Y.
William Grant & Sons approached us to build an Employer Brand that positioned the company in a fresh and contemporary way. The outcome was to inspire the best people available to join the company. With sites across the world (including the UK, the US, China, Australia and Russia) this was a truly global task. Following a brand workshop, we based the new brand on two truths: the uniqueness of the cultureand people, and the strong character of the founder. Our concept was: WILLIAM GRANT & SONS. A RARE CHARACTER. TASK: BUILD A GLOBAL BRAND FROM SCRATCH. A global careers website was created - all global SKILL COMBINATION: STRATEGY. CREATIVE. jobs are now posted here. Recruitment Agency BRAND DEVELOPMENT. collateral and advertising has also been created,and internal communication projects are in progress. WE THINK: A NEW BRAND CAN ONLY BE CREDIBLE AND POWERFUL IF IT CONTAINS A REAL TRUTH careers.williamgrant.com ABOUT THE COMPANY.
BY BOAT. BY AIRCRAFT.BY TRUCK. BY HELICOPTER.ON MOUNTAINS. DESERTS.ICY WASTES AND JUNGLE.THROUGH ROCK. LIQUID. AIR.TO A MUCH GREATER DEPTH.OUR VIRTUAL BORING MEANSLESS NEED FOR EXPLORATORYBOREHOLES. SO WHATEVER WEHUNT FOR. WHEREVER WE GO.IT’S LESS BORINGWITH ADROKFURTHER, DEEPER, FASTER, GREENER, CHEAPER.THE ADROK DEEP SUBSURFACE EXPLORER. FOR MORE INFORMATION CALL +44 ( 0) 131 555 6662 EMAIL GSTOVE@ADROKGROUP.COM OR VISIT ADROKGROUP.COM WE ARE CURRENTLY HIRING EXPERIENCED GEOLOGISTS, GEOPHYSICISTS AND TECHNOLOGISTS. CALL OR EMAIL US.
Stirling Associates is working with Adrok to help build their profile in Australia and North America through atargeted PR campaign. We have secured coverage in keyindustry publications across the globe as well as building Adrok’s profile locally as a growing Scottish business. Following a brand audit, our creative team is currently working on refreshing the look and feel of Adrok’s marketing including the website, advertising, sales collateral and a stunning new CGI film. TASK: ESTABLISH A ‘CHALLENGER’ BRAND AND BUILD GLOBAL AWARENESS. Adrok are the creators of a deep sub-surface scanner which is set to change the way the oil and gas and SKILL COMBINATION: BRAND DEVELOPMENT. STRATEGY. mining exploration industries discover essential world NETWORKING. REPUTATION MANAGEMENT. CREATIVE. resources. It offers a greener, faster, cheaper way to EXECUTIVE COACHING. explore what lies beneath the earth’s floor. WE THINK: WHAT’S IN A BRAND STORY? BRINGING adrokgroup.com EMOTION TO A BRAND HELPS CUSTOMERS TO CONNECT.
AT S T I R L I N G & S T I R L I N G W E B E L I E V E T H AT G O O D I S T H E E N E M Y O F G R E AT
Stirling&Stirling is a premium brand that we handlelike every client brand - but with one big difference. IT IS OUR BUSINESS. Calling ourselves brand entrepreneurs is not just a badge. We are business people that act on opportunities when we see them. Stirling&Stirling is a luxury Scottish experience brand, focusing on bespoke golfing vacations. With our spectrum of business, finance, management and marketing skills, we seamlesslyestablished the brand with our core audience - high TASK: DEVELOP OUR OWN BUSINESS net worth North American golfers. TO FIT AN IDENTIFIED MARKET. The business is now expanding rapidly, and SKILL COMBINATION: STRATEGY. FUNDING. we are introducing our brand into into the Asia LEGAL CREATIVE. NETWORKING. and Middle Eastern markets. WE THINK: TO TRULY CALL OURSELVES ENTREPRENEURS stirlingandstirling.com WE NEED TO RUN OUR OWN SUCCESSFUL BUSINESS.
EXPERIENCES TO STIR THE SOULEXPERIENCES TO STIR THE SOUL
home about the campaign the authors centre for anatomy & human identification news & events contact us The Million for a Morgue CAMPAIGN WILL HELP THE UNIVERSITY OF DUNDEE RAISE 1 MILLION TO BUILD A WORLD LEADING FORENSIC CENTRE. WE ARE TEAMING UP WITH JOIN THESE FAMOUS CRIME WRITERS AND SOME OF THE TOP CRIME WRITERS TO RAISE FUNDS HELP US BUILD A WORLD CLASS MORGUE AND AWARENESS. help us RAISE A MILLION VAL MCDERMID Jeff LIndsay STUART MACBRIDE PETER JAMES TESS GERRITSEN KATHY REICHS LEE CHILD MARK BILLINGHAM JEFFREY DEAVER HARLAN COBEN EVERY BODY HAS A STORY THAT MUST BE TOLD. WE’RE RAISING 1 MILLION FOR A MORGUE TO HELP US STAY AT THE CUTTING EDGE OF FORENSICS. DONATE NOWContact ¦ Disclaimer follow us on
We were approached by The Centre for Anatomyand Human Identification (CAHID) at the University of Dundee, a world-leading forensic science centre, tohelp them create a campaign to raise £1M towards a state-of-the-art mortuary. A tricky subject to get into the public’s heart! Lead by Professor Sue Black (of BBC Cold CaseHistories fame), the ‘Million For A Morgue’ campaignused her links to crime writers, who often use advice from forensics experts to make their books more believable, to give the campaign a wider audience. TASK: TAKE A TABOO TOPIC AND MAKE IT ENGAGING, Stirling Associates designed a logo and website RELEVANT AND INTERESTING TO THE PUBLIC THROUGH which would not look out of place on the crime AN AWARENESS AND FUNDRAISING CAMPAIGN. fiction book shelves. SKILL COMBINATION: STRATEGIC PLANNING. We also advised on using social media and PR CREATIVE DEVELOPMENT. FUNDING. to raise awareness of the campaign and build on the momentum of the campaign as well as WE THINK: GETTING THE TONE OF THE BRAND DESIGN AND merchandising options to help raise funds. NARRATIVE RIGHT CAN TAKE A CAMPAIGN TO NEW LEVELS.
THERYDER RUN CUPINVITE-ONLY 44 IS AN CLUB WITH A DUAL MISSION 2014
To enjoy life with a spirit of adventure whilst committing to the spirit of giving. Starting with forty four like-minded and affluent individuals, our members will take part in remarkable challenges and enjoy unforgettable experiences around the globe. And with 44, each event will aim to TASK: CREATE THE WORLD’S FIRST ADVENTURE raise a significant sum for philanthropic causes. PHILANTHROPY BRAND AND EXCLUSIVE LUXURY GLOBAL EXPERIENCES TO MATCH. Our vision is to become the leading invite-only networking / adventure / philanthropy club in the SKILL COMBINATION: BRAND DEVELOPMENT. STRATEGY. world. We call it adventure philanthropy. NETWORKING. CREATIVE. FUNDING. EVENT MANAGEMENT.The Stirling Associates team developed the brand and WE THINK: ATTENTION TO DETAIL IS KEY WHEN IT COMES the Adventure Philanthropy concept whilst putting TO LUXURY BRANDS. A BRAND MUST IMMERSE ITSELF INtogether a show-stopping experience which is sure to ITS CUSTOMER’S WORLD TO KNOW EXACTLY WHAT THEattract some of the world’s high net worth individuals. CUSTOMER WANTS.
Stirling Associates has worked with Hollywood and LA-based Storyteller Films for well over ten years. During this time we have taken them from start-up, to an established and successful brand. Constantlyrefreshing their offering to keep ahead of the game in an industry that is fast moving and fickle.We work closely with the Storyteller Team to create a range of marketing material that successfully promotes their films to the global film industry at Film Festivals such as Sundance and Cannes. And where possible, we help them achieve their funding targets. Storyteller produces films that can be made for TASK: REFRESH AN EXISTING BRAND between $10 and $20 Million. Their films include TO CAPITALISE ON SUCCESS.‘Kicks’ - a love affair between Elizabeth Barrett andRobert Browning with Diane Keaton, and ‘Words of SKILL COMBINATION: RESEARCH. STRATEGY. Love’ - a comedy where three friends escape New FINANCIAL. CREATIVE. ENTREPRENEURIAL. York to star in a Las Vegas Show with Brian Cox. WE THINK: SUCCESS FOR ANY BRAND storytellerla.com IS BASED ON NEVER BEING COMPLACENT.
To solve the needs of Alliance, we brought together a unique team of problem-solvers expert in technology, strategy, systems analysis and design. During our long-term partnership with the Alliance, we have delivered a range of communication and technological solutions that have simplified processes, reduced costsand cut admin for the registration and awarding of hundreds of thousands of Apprenticeships. Due to our success in Scotland, we rolled-out this technology across the UK, saving all these skills organisations time and money. TASK: CREATE INNOVATIVE TECHNOLOGY TO SIMPLIFY COMPLEX PROBLEMS. The continuing evolution of our solution and its reporting is enabling Government and SKILL COMBINATION: STRATEGY. major UK employers to forward plan their INNOVATION. TECHNOLOGY. skills requirements. WE THINK: THAT FUNDAMENTALLY sscalliance.org WE ARE PROBLEM-SOLVERS.
William Grant & Sons wanted to create its own MBAprogramme to further develop their own executives, as well offering other handpicked businesses the opportunity to take part. From the initial strategy of the programme to the launch event, we built and implemented anaspirational brand that reflected the premium nature of our clients business. We named and created an identity for the MBA25 brand - persuading our client that limiting the delegates to a handpicked 25 increased the desirability of the programme. This was then applied to all marketing material, including a premium brochure and luxury presentation box. We branded and managed a TASK: TO CREATE A LUXURY BRAND FOR HIGH launch dinner at their Glenfiddich Distillery and AMBITIOUS EXECUTIVES. also implemented a targeted PR campaign, culminating in coverage in the FT. SKILL COMBINATION: STRATEGY. CREATIVE. PR. EVENT MANAGEMENT. NETWORKING. The inaugural MBA25 programme successfully launched with delegates from across the globe, WE THINK: WHAT’S IN A NAME? EVERYTHING. QUALITY including China and the United States. OF THOUGHT MUST START FROM THE VERY FIRST WORD.
FOR FURTHER INFORMATION, PLEASEPLEASE CONTACT STIRLING FOR FURTHER INFORMATION, CONTACT IAIN A. +44 (0) 131 556 IAIN A. STIRLING IAIN@STIRLINGASSOCIATES.COM 7977 IAIN@STIRLINGASSOCIATES.COMLINDSAY SUTHERLAND LINDSAY@STIRLINGASSOCIATES.COM +44 (0) 131 556 7977