STIMA Congress: Belgium's Best New Brand 2015
•Download as PPTX, PDF•
0 likes•466 views
This document appears to be notes from a branding conference or event. It includes the names of speakers and attendees, as well as summaries of presentations on various branding cases and topics, including a Belgian fashion retailer, a news brand for Gen Y, a sports betting brand, a laundrette/bar combination, and a coffee brand. Key areas discussed include successful rebranding stories, conscious choices for values, viral content and crowd engagement, bending negative perceptions, innovation based on customer experience, and the importance of design and storytelling.
Report
Share
Report
Share
Recommended
Webinar: Erp e a gestão em mkt
A empresa vendeu 128,4 milhões de produtos e está listada na bolsa de valores Nasdaq. As informações essenciais são o volume de vendas e o fato de estar listada na bolsa de valores Nasdaq.
Team appsured
This document lists the team members of a company including Mikhail Medvedev and Arylee McSweaney as Co-CEOs, David Wu as COO, Sarah Funk as CMO, and Maxwell Lux as CIO. It provides their Twitter handles and encourages interested parties to email investing@appsured.com to learn more about opportunities with the company.
Benjamin Button: novel - movie
David Fincher is an American film director known for movies like Seven, Fight Club, The Social Network, and Gone Girl. He was born in 1962 in Missouri. Some of his notable works include directing the third films he made with actor Brad Pitt and adapting popular novels like Fight Club and Gone Girl into films.
The Curious Case of Benjamin Button is based on a short story about a man who ages in reverse. He is born as an old man and gets younger as he ages. The film explores his unusual life and love story with a woman named Daisy from their first meeting in a nursing home to old age. It addresses themes like the impact of time on human lives and relationships.
Anatomy of and Enterprise Social Media Cyber Attack: Customer Scams
Customer scams are nothing new. Fraudsters and criminals have leveraged an organization’s clout and popularity to target customers for ages. But customer scams have taken on a new and dangerous form on social networks, where scammers have unprecedented ability to imitate brands and victimize consumers, all while avoiding punishment. But what do typical customer scams look like? How can consumers identify customer scams? How do organizations tackled the growing risk of customer scams on social media?
STIMA Congress 2015: Theo Compernolle
The document discusses the negative impacts of modern technology usage on brain function and behavior. It argues that people's use of information and communication technologies (ICT) undermines the potential benefits of technology due to behaviors like constant connectivity, multitasking, and lack of sleep. Specific negative effects mentioned include decreased concentration, memory, decision-making ability, and increased stress, depression, and addiction to apps/devices. The document advocates for strategies like batch processing tasks, limiting interruptions and screen time, and prioritizing reflection, focus and sleep to optimize brain performance and well-being when using ICT.
Il segreto essenziale della poesia
Lezione preparatoria ai Colloqui Fiorentini a.s. 2015-16 tenuta dal prof. Mario Saccucci presso il Liceo "James Joyce" di Ariccia -Roma
Tugas mandiri pengolahan citra digital
Tugas mandiri ini membahas pengolahan citra digital menggunakan Octave dengan fokus pada operasi piksel, operasi tetangga piksel, dan operasi geometrik seperti pergeseran, pemutaran, perbesaran dan pengecilan citra. Diuraikan pula penggunaan histogram untuk menganalisis distribusi intensitas piksel dalam citra."
Recommended
Webinar: Erp e a gestão em mkt
A empresa vendeu 128,4 milhões de produtos e está listada na bolsa de valores Nasdaq. As informações essenciais são o volume de vendas e o fato de estar listada na bolsa de valores Nasdaq.
Team appsured
This document lists the team members of a company including Mikhail Medvedev and Arylee McSweaney as Co-CEOs, David Wu as COO, Sarah Funk as CMO, and Maxwell Lux as CIO. It provides their Twitter handles and encourages interested parties to email investing@appsured.com to learn more about opportunities with the company.
Benjamin Button: novel - movie
David Fincher is an American film director known for movies like Seven, Fight Club, The Social Network, and Gone Girl. He was born in 1962 in Missouri. Some of his notable works include directing the third films he made with actor Brad Pitt and adapting popular novels like Fight Club and Gone Girl into films.
The Curious Case of Benjamin Button is based on a short story about a man who ages in reverse. He is born as an old man and gets younger as he ages. The film explores his unusual life and love story with a woman named Daisy from their first meeting in a nursing home to old age. It addresses themes like the impact of time on human lives and relationships.
Anatomy of and Enterprise Social Media Cyber Attack: Customer Scams
Customer scams are nothing new. Fraudsters and criminals have leveraged an organization’s clout and popularity to target customers for ages. But customer scams have taken on a new and dangerous form on social networks, where scammers have unprecedented ability to imitate brands and victimize consumers, all while avoiding punishment. But what do typical customer scams look like? How can consumers identify customer scams? How do organizations tackled the growing risk of customer scams on social media?
STIMA Congress 2015: Theo Compernolle
The document discusses the negative impacts of modern technology usage on brain function and behavior. It argues that people's use of information and communication technologies (ICT) undermines the potential benefits of technology due to behaviors like constant connectivity, multitasking, and lack of sleep. Specific negative effects mentioned include decreased concentration, memory, decision-making ability, and increased stress, depression, and addiction to apps/devices. The document advocates for strategies like batch processing tasks, limiting interruptions and screen time, and prioritizing reflection, focus and sleep to optimize brain performance and well-being when using ICT.
Il segreto essenziale della poesia
Lezione preparatoria ai Colloqui Fiorentini a.s. 2015-16 tenuta dal prof. Mario Saccucci presso il Liceo "James Joyce" di Ariccia -Roma
Tugas mandiri pengolahan citra digital
Tugas mandiri ini membahas pengolahan citra digital menggunakan Octave dengan fokus pada operasi piksel, operasi tetangga piksel, dan operasi geometrik seperti pergeseran, pemutaran, perbesaran dan pengecilan citra. Diuraikan pula penggunaan histogram untuk menganalisis distribusi intensitas piksel dalam citra."
Jet e-business | Webinar com Samuel Gonsales
Este documento discute como aumentar os lucros de um e-commerce através da gestão de preços, compras, estoques e fluxo de pedidos. Ele aborda tópicos como formação de preços, planejamento de compras, gestão de estoques e otimização do fluxo de pedidos, fornecendo informações sobre como calcular custos, definir preços de venda, planejar compras e estoques, e melhorar os processos de pedidos.
Why abott pharma needs digital advertising
Abbott Pharma needs digital marketing because digital communication has fundamentally shifted how people interact and share information online. Digital marketing allows for targeted messaging, measurable results, and engagement through dialogue rather than one-way advertisements. It can also leverage the billions of peer recommendations that are shared through social media each year, which people trust more than traditional ads. An integrated digital marketing strategy across social media, websites, mobile apps, and other channels can improve brand recognition, prescriptions, and customer loyalty, providing a high return on investment through increased interactions and influencer marketing.
Job analysis 4
The document discusses job analysis which is defined as determining the duties, skills, and type of person required for a job. It covers topics such as talent management, collecting job analysis information through interviews and questionnaires, writing job descriptions and specifications, and competency-based job analysis. The overall purpose of job analysis is to understand the requirements of jobs in order to inform recruiting, performance management, compensation, and other human resource processes.
Why Agile? - Introducing Agility to non-agile organisations
Most of us take our first step in Agile in environments that are mostly non-Agile. This often creates a significant number of challenges for all of us that are hard to resolve, but most importantly, are often not well understood.
Jose will discuss how we can use the Agile mindset in non-Agile organisations as well as why and how Agility can help businesses significantly improve their results.
Review of Winnicott
1. The document provides an overview of Adam Phillips' 1988 book which introduces the work of psychoanalyst Donald Winnicott. It summarizes some of Winnicott's key theories including the importance of the "good-enough mother" and concept of a "holding environment."
2. It discusses some of Winnicott's innovations such as distinguishing between the "true self" and "false self" and his focus on concepts like "transitional objects" and "transitional space."
3. The document examines Winnicott's view that play is the main criterion for health and his belief that analysis should aim to repair what may have been missing from a child's life through a holding environment in therapy.
Webinar: Descomplicando o E-mail Marketing
Não é novidade que o marketing digital revolucionou a forma como nos relacionamos. Empresas têm cada vez mais canais para atingir o consumidor no momento certo e com o discurso mais adequado. Frente a essa realidade, o e-mail marketing se consolida como uma potente forma de comunicação e relacionamento com o consumidor.
Neste webinar você verá que mais importante do que saber operar as ferramentas disponíveis atualmente é entender quais as melhores práticas e estratégias que transformam o e-mail marketing numa das melhores fontes de tráfego qualificado e vendas na internet brasileira.
PALESTRANTE
Maurici Junior – Especialista em Marketing Digital e Comércio Eletrônico, sócio na iHouse Web e coordenador do Projeto Empresa Junior, da ComSchool, onde também ministra aulas de E-commerce, Marketing Digital, Mídias Sociais e Estratégias no Alibaba.com. É professor convidado na pós-graduação de Assessoria da Comunicação em Mídias Sociais da Anhembi Morumbi, no MBA em Marketing em Vendas do IBG Rondonópolis, MT e na pós-graduação de Marketing Digital no Senac Bauru SP. Graduado em Publicidade. Pós-Graduado em Gestão da Comunicação em Mídias Digitais. Trabalhou em empresas de serviço e consumo, tais como Clube Esperia, Pizza Hut e Camicado. Possui vivência em comunicação e gestão de redes sociais, programas de afiliados, plataformas de e-commerce, endomarketing, e-mail marketing, SEO, AdWords, marketing de relacionamento e SAC 2.0.
Life Jim: Pharma and Digital Marketing in Emerging Markets
This document discusses the opportunities for digital marketing in the pharmaceutical industry, particularly in emerging markets. It notes that digital spending by pharmaceutical companies has grown significantly in recent years and drivers for digital include its communication capabilities, channel preferences, and lower relative cost compared to traditional approaches. The document also highlights that emerging markets have seen explosive growth in internet and technology usage, creating opportunities to reach patients and healthcare providers through digital channels. It provides recommendations on how to approach digital marketing, including defining objectives, understanding local needs, building capabilities, providing support, and measuring performance.
Sigmund Freud's Autobiographical Study
This paper analyzes what Sigmund Freud was trying to do both as an an analyst and as a writer in his autobiography of 1925. It describes Freud's compositional ratio, fantasies in writing about psychoanalysis, early life, the Freudian clinic, the Freudian subject, and concludes that reading Freud is still the best way to learn psychoanalysis.
Shiva Kumar Srinivasan has a Ph.D. in literature and psychoanalysis from the University of Wales at Cardiff, UK (1996).
Branding
Brand identity is one of the most important components of branding as it is what people see, remember, and associate with a company. Without a strong visual identity, communication fails. Focus Communication has experience branding distinguished hotels since 1997. They take a holistic approach to branding and marketing, providing a one-stop solution including brand identity, advertising, public relations, and more.
Moods and Emotions
This document discusses emotions and moods. It defines affect, emotions, and moods, noting that emotions are intense feelings directed at something, while moods tend to be less intense and lack a stimulus. It explores aspects of emotions like biology, intensity, frequency and duration. It discusses basic positive and negative moods and various sources that can influence emotions and moods, such as personality, time of day, stress, social activities, sleep, exercise, age, and gender. It also covers external constraints like organizational and cultural influences. The document concludes with applications of emotions and moods in organizational behavior, such as selection, decision making, creativity, motivation, leadership, and customer service.
IDEAL GAS LAB REPORT
This document reports on two experiments conducted to determine thermodynamic properties of air. Experiment A involved simulating an adiabatic expansion of air in a vessel to calculate the adiabatic index. The average value obtained was 1.7, close to the expected value of 1.4. Experiment B used an isothermal expansion process to determine the ratio of volumes between two vessels, obtaining a value near the actual ratio of 2.43. Sources of error are discussed, and improvements like automated data logging are suggested to increase accuracy and consistency.
1Motivation
This document discusses motivation in the workplace. It defines motivation and explains that individual traits like self-esteem, intrinsic motivation, and need for achievement can impact an employee's motivation. Several theories of motivation are described, including needs-based theories like Maslow's hierarchy of needs and ERG theory, job-based theories like two-factor theory, cognitive theories focused on decision-making, and behavioral approaches using rewards and feedback. Managers can apply motivational theories to attraction, performance, retention, and commitment. Both tangible and intangible rewards can be used to motivate employees.
STIMA Congress 2015: Peter Decuypere (We love Events)
The document discusses using events to engage people's minds, bodies, and souls. It refers to this as the "Holy Trinity of Events" and divides events into categories for God, Jesus, and the Holy Spirit. It argues that events are platforms for exchanging values and connecting within souls. The key takeaways are that it is difficult to sponsor God, Jesus prefers real friends over social media, events can exchange values like the Holy Spirit, and we should listen to younger generations.
STIMA Congress 2015 Nir Eyal: Hooked
1) The document discusses how products can form habits by connecting internal and external triggers to user behaviors and rewards in a loop. It provides examples of triggers like emotions, notifications, and social factors.
2) It describes how variable rewards, investments of time/data/effort, and shaping of preferences keep users engaged in the loop. Habit-forming design is compared to manipulation so responsibility is urged.
3) The document advocates using habit-forming techniques to address problems and form healthy habits rather than addiction, by engaging users in important causes.
STIMA Congress 2015: Rob Flaherty (Ketchum)
Presentation Rob Flaherty (Ketchum) at the STIMA Congress of 4 December 2015. "Release your brand into the wild - or it will soon be an endangered species."
STIMA Congress 2015: Peter Fisk (Genius Works)
Presentation Peter Fisk (Genius Works) at the STIMA Congress of 4 December 2015. "Be the Game Changer. Marketers are the business innovators".
Marketing 2016 Trends and Evolutions
Presentation at the STIMA Congress of the results of the marketing research done by STIMA, AMS and Graydon.
STIMA Congress 2015: Bubble Post
- By 2050, 70% of the world's population will live in cities, which are expanding pedestrian zones to accommodate more people.
- Cities aim to reduce CO2 emissions 50% by 2030 according to EU demands. 45% of goods are responsible for 80% of trips in cities, and 65% of those goods can be consolidated to reduce trips.
- Bubble Post receives goods at city outskirts, consolidates them, and uses optimized routes and green vehicles to do timed deliveries to homes in cities. This helps reduce the 13-75% of total logistics costs usually spent on "last mile" deliveries.
STIMA Congress 2015: Stuart Wilkinson - Comscore
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
STIMA Congress 2015: Presentation Demoucelle
This document discusses maintaining a positive outlook and how that can help one give meaning to setbacks. It suggests cultivating positivity at home, work, and within oneself through attitude. Having a positive mindset can lead to benefits like enhanced creativity, better decision-making, career advancement, improved relationships, longer life, and more. The power of questions is promoted, such as looking at the potential good in a situation, considering how role models might react, and viewing challenges as opportunities to grow. Maintaining a positive outlook is advocated as a way to overcome difficulties.
Sharingbox srib
Sharingbox is a connected photobooth created in 2012 that is now in 14 countries with over 400 booths. It has captured over 3 million smiles. Sharingbox is a powerful marketing tool that allows brands like Adidas, BMW, and Nike to generate traffic, collect customer data, and create brand ambassadors through social media visibility and photo sharing. The booths can be customized with software for questions, surveys, hashtags and more to make events more engaging and trackable.
More Related Content
Viewers also liked
Jet e-business | Webinar com Samuel Gonsales
Este documento discute como aumentar os lucros de um e-commerce através da gestão de preços, compras, estoques e fluxo de pedidos. Ele aborda tópicos como formação de preços, planejamento de compras, gestão de estoques e otimização do fluxo de pedidos, fornecendo informações sobre como calcular custos, definir preços de venda, planejar compras e estoques, e melhorar os processos de pedidos.
Why abott pharma needs digital advertising
Abbott Pharma needs digital marketing because digital communication has fundamentally shifted how people interact and share information online. Digital marketing allows for targeted messaging, measurable results, and engagement through dialogue rather than one-way advertisements. It can also leverage the billions of peer recommendations that are shared through social media each year, which people trust more than traditional ads. An integrated digital marketing strategy across social media, websites, mobile apps, and other channels can improve brand recognition, prescriptions, and customer loyalty, providing a high return on investment through increased interactions and influencer marketing.
Job analysis 4
The document discusses job analysis which is defined as determining the duties, skills, and type of person required for a job. It covers topics such as talent management, collecting job analysis information through interviews and questionnaires, writing job descriptions and specifications, and competency-based job analysis. The overall purpose of job analysis is to understand the requirements of jobs in order to inform recruiting, performance management, compensation, and other human resource processes.
Why Agile? - Introducing Agility to non-agile organisations
Most of us take our first step in Agile in environments that are mostly non-Agile. This often creates a significant number of challenges for all of us that are hard to resolve, but most importantly, are often not well understood.
Jose will discuss how we can use the Agile mindset in non-Agile organisations as well as why and how Agility can help businesses significantly improve their results.
Review of Winnicott
1. The document provides an overview of Adam Phillips' 1988 book which introduces the work of psychoanalyst Donald Winnicott. It summarizes some of Winnicott's key theories including the importance of the "good-enough mother" and concept of a "holding environment."
2. It discusses some of Winnicott's innovations such as distinguishing between the "true self" and "false self" and his focus on concepts like "transitional objects" and "transitional space."
3. The document examines Winnicott's view that play is the main criterion for health and his belief that analysis should aim to repair what may have been missing from a child's life through a holding environment in therapy.
Webinar: Descomplicando o E-mail Marketing
Não é novidade que o marketing digital revolucionou a forma como nos relacionamos. Empresas têm cada vez mais canais para atingir o consumidor no momento certo e com o discurso mais adequado. Frente a essa realidade, o e-mail marketing se consolida como uma potente forma de comunicação e relacionamento com o consumidor.
Neste webinar você verá que mais importante do que saber operar as ferramentas disponíveis atualmente é entender quais as melhores práticas e estratégias que transformam o e-mail marketing numa das melhores fontes de tráfego qualificado e vendas na internet brasileira.
PALESTRANTE
Maurici Junior – Especialista em Marketing Digital e Comércio Eletrônico, sócio na iHouse Web e coordenador do Projeto Empresa Junior, da ComSchool, onde também ministra aulas de E-commerce, Marketing Digital, Mídias Sociais e Estratégias no Alibaba.com. É professor convidado na pós-graduação de Assessoria da Comunicação em Mídias Sociais da Anhembi Morumbi, no MBA em Marketing em Vendas do IBG Rondonópolis, MT e na pós-graduação de Marketing Digital no Senac Bauru SP. Graduado em Publicidade. Pós-Graduado em Gestão da Comunicação em Mídias Digitais. Trabalhou em empresas de serviço e consumo, tais como Clube Esperia, Pizza Hut e Camicado. Possui vivência em comunicação e gestão de redes sociais, programas de afiliados, plataformas de e-commerce, endomarketing, e-mail marketing, SEO, AdWords, marketing de relacionamento e SAC 2.0.
Life Jim: Pharma and Digital Marketing in Emerging Markets
This document discusses the opportunities for digital marketing in the pharmaceutical industry, particularly in emerging markets. It notes that digital spending by pharmaceutical companies has grown significantly in recent years and drivers for digital include its communication capabilities, channel preferences, and lower relative cost compared to traditional approaches. The document also highlights that emerging markets have seen explosive growth in internet and technology usage, creating opportunities to reach patients and healthcare providers through digital channels. It provides recommendations on how to approach digital marketing, including defining objectives, understanding local needs, building capabilities, providing support, and measuring performance.
Sigmund Freud's Autobiographical Study
This paper analyzes what Sigmund Freud was trying to do both as an an analyst and as a writer in his autobiography of 1925. It describes Freud's compositional ratio, fantasies in writing about psychoanalysis, early life, the Freudian clinic, the Freudian subject, and concludes that reading Freud is still the best way to learn psychoanalysis.
Shiva Kumar Srinivasan has a Ph.D. in literature and psychoanalysis from the University of Wales at Cardiff, UK (1996).
Branding
Brand identity is one of the most important components of branding as it is what people see, remember, and associate with a company. Without a strong visual identity, communication fails. Focus Communication has experience branding distinguished hotels since 1997. They take a holistic approach to branding and marketing, providing a one-stop solution including brand identity, advertising, public relations, and more.
Moods and Emotions
This document discusses emotions and moods. It defines affect, emotions, and moods, noting that emotions are intense feelings directed at something, while moods tend to be less intense and lack a stimulus. It explores aspects of emotions like biology, intensity, frequency and duration. It discusses basic positive and negative moods and various sources that can influence emotions and moods, such as personality, time of day, stress, social activities, sleep, exercise, age, and gender. It also covers external constraints like organizational and cultural influences. The document concludes with applications of emotions and moods in organizational behavior, such as selection, decision making, creativity, motivation, leadership, and customer service.
IDEAL GAS LAB REPORT
This document reports on two experiments conducted to determine thermodynamic properties of air. Experiment A involved simulating an adiabatic expansion of air in a vessel to calculate the adiabatic index. The average value obtained was 1.7, close to the expected value of 1.4. Experiment B used an isothermal expansion process to determine the ratio of volumes between two vessels, obtaining a value near the actual ratio of 2.43. Sources of error are discussed, and improvements like automated data logging are suggested to increase accuracy and consistency.
1Motivation
This document discusses motivation in the workplace. It defines motivation and explains that individual traits like self-esteem, intrinsic motivation, and need for achievement can impact an employee's motivation. Several theories of motivation are described, including needs-based theories like Maslow's hierarchy of needs and ERG theory, job-based theories like two-factor theory, cognitive theories focused on decision-making, and behavioral approaches using rewards and feedback. Managers can apply motivational theories to attraction, performance, retention, and commitment. Both tangible and intangible rewards can be used to motivate employees.
Viewers also liked (12)
Why Agile? - Introducing Agility to non-agile organisations
Why Agile? - Introducing Agility to non-agile organisations
Life Jim: Pharma and Digital Marketing in Emerging Markets
Life Jim: Pharma and Digital Marketing in Emerging Markets
More from BAM - Belgian Association of Marketing
STIMA Congress 2015: Peter Decuypere (We love Events)
The document discusses using events to engage people's minds, bodies, and souls. It refers to this as the "Holy Trinity of Events" and divides events into categories for God, Jesus, and the Holy Spirit. It argues that events are platforms for exchanging values and connecting within souls. The key takeaways are that it is difficult to sponsor God, Jesus prefers real friends over social media, events can exchange values like the Holy Spirit, and we should listen to younger generations.
STIMA Congress 2015 Nir Eyal: Hooked
1) The document discusses how products can form habits by connecting internal and external triggers to user behaviors and rewards in a loop. It provides examples of triggers like emotions, notifications, and social factors.
2) It describes how variable rewards, investments of time/data/effort, and shaping of preferences keep users engaged in the loop. Habit-forming design is compared to manipulation so responsibility is urged.
3) The document advocates using habit-forming techniques to address problems and form healthy habits rather than addiction, by engaging users in important causes.
STIMA Congress 2015: Rob Flaherty (Ketchum)
Presentation Rob Flaherty (Ketchum) at the STIMA Congress of 4 December 2015. "Release your brand into the wild - or it will soon be an endangered species."
STIMA Congress 2015: Peter Fisk (Genius Works)
Presentation Peter Fisk (Genius Works) at the STIMA Congress of 4 December 2015. "Be the Game Changer. Marketers are the business innovators".
Marketing 2016 Trends and Evolutions
Presentation at the STIMA Congress of the results of the marketing research done by STIMA, AMS and Graydon.
STIMA Congress 2015: Bubble Post
- By 2050, 70% of the world's population will live in cities, which are expanding pedestrian zones to accommodate more people.
- Cities aim to reduce CO2 emissions 50% by 2030 according to EU demands. 45% of goods are responsible for 80% of trips in cities, and 65% of those goods can be consolidated to reduce trips.
- Bubble Post receives goods at city outskirts, consolidates them, and uses optimized routes and green vehicles to do timed deliveries to homes in cities. This helps reduce the 13-75% of total logistics costs usually spent on "last mile" deliveries.
STIMA Congress 2015: Stuart Wilkinson - Comscore
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
STIMA Congress 2015: Presentation Demoucelle
This document discusses maintaining a positive outlook and how that can help one give meaning to setbacks. It suggests cultivating positivity at home, work, and within oneself through attitude. Having a positive mindset can lead to benefits like enhanced creativity, better decision-making, career advancement, improved relationships, longer life, and more. The power of questions is promoted, such as looking at the potential good in a situation, considering how role models might react, and viewing challenges as opportunities to grow. Maintaining a positive outlook is advocated as a way to overcome difficulties.
Sharingbox srib
Sharingbox is a connected photobooth created in 2012 that is now in 14 countries with over 400 booths. It has captured over 3 million smiles. Sharingbox is a powerful marketing tool that allows brands like Adidas, BMW, and Nike to generate traffic, collect customer data, and create brand ambassadors through social media visibility and photo sharing. The booths can be customized with software for questions, surveys, hashtags and more to make events more engaging and trackable.
Stima mkt cloud-tms_20150319
The document discusses tag management and how it is becoming essential for digital marketers. It describes how Mediahuis implemented a tag management system to help manage their growing portfolio of websites and tags. They first used Google Tag Manager but later switched to Tealium to get better support and capabilities as their needs increased with the merger of multiple media companies. The document provides examples of the challenges of tag management at Mediahuis and how a TMS helped provide more control, consistency and agility.
Stima six secrets of winning packaging design
The document provides six secrets for effective packaging design from the consumer's perspective. 1) Break conventions to create differentiation using color and shape that naturally attract attention. 2) Keep communication simple and clear to convey key information in seconds. 3) Tell a story to give consumers a reason to buy beyond basic product information. Prioritize the most important messages and direct the eye accordingly. Consider all surfaces as the package is viewed in three dimensions. Original designs stand out on crowded shelves to engage consumers in those pivotal first seconds.
White paper for xeikon cafe 2015 final bob
Brand owners in Europe are increasingly producing short runs of packaging to target niche markets. This trend is driving demand for short run printing capabilities. Digital printing is well-suited for short runs and variables like codes and personalization. The research found that brand owners want packaging that engages consumers, ensures security, and meets sustainability goals. They are willing to pay more for digitally printed packages that offer features like customized designs, versions for different markets, and environmentally friendly materials. Improving image quality and the ability to match corporate colors were cited as priorities for further developing digital printing technologies.
2015 03 stima xeikon
This document discusses Xeikon, a company that provides prepress, digital printing, and postpress equipment and services. It focuses on Xeikon's computer-to-plate technology for prepress and its high-end digital color printing solutions, including toner-based printers. The document also highlights Xeikon Cafe events that promote packaging innovation and partnerships. It examines factors driving changes in consumer packaging preferences, such as private brands and locally-sourced products, before discussing how digital production can enable new business models and routes to market.
Brands and packaging in europe for thursday pm stima
The document provides insights from a study on brands and packaging in Europe. Some key findings include:
- There is a growing trend for brands to produce short runs of products to target markets efficiently. This is driven by the need for market targeting and efficient manufacturing.
- Brand owners prioritize sustainability and digital marketing strategies. They want packaging that mitigates risks.
- Brands want to try new approaches like personalized printing, digital connections to consumers, and integrated security features. They are willing to pay more for these value-added services.
- The ability to print short runs quickly and add security features like codes are highly important for brands in choosing a printer partner.
Stima ocean bottle 12 03-2015
Ecover is a producer of ecological washing and cleaning products founded in 1979 in Belgium. They were the first company to introduce phosphate-free washing powder and the first ecological factory in the world. In 2012, they acquired Method, an ecological laundry and cleaning products company in the USA. Ecover is now distributed in around 40 countries with 300 employees worldwide. They are working to address the issue of plastic pollution in oceans by partnering with organizations to recover plastic waste from the ocean and waterways. This plastic is recycled and used to produce new Ocean Bottle packaging.
Trendsnight palmaerts
The document discusses trends for surviving the next 10 years in a "brightunderground world" and identifies 8 value shifts. It highlights various emerging technologies, art forms, and designs that embrace paradox and imperfection. These include scent-based mobile messaging, wind bubbles for cinema, and raw/absurd self-portrayal in fashion. The document advocates for constant adaptation, being formless like water, and rebelling against status quo through youth marketing trends.
Trendsnight brussels 2015 andrew grill final
This document discusses how social media is evolving into social business. It notes that social media provides valuable consumer insights without requiring market research. It also cautions against simply becoming a "social switchboard" and advocates that social media become integrated into the overall business. The key trend is that social media is transforming into social business, where sharing knowledge and collaborating through networks helps create business value.
More from BAM - Belgian Association of Marketing (20)
STIMA Congress 2015: Peter Decuypere (We love Events)
STIMA Congress 2015: Peter Decuypere (We love Events)
Brands and packaging in europe for thursday pm stima
Brands and packaging in europe for thursday pm stima
Recently uploaded
How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Recently uploaded (20)
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
STIMA Congress: Belgium's Best New Brand 2015
- 2. MARC MICHILS PRESIDENT OF THE JURY GENERAL DIRECTOR KOM OP TEGEN KANKER #BNB15 INITIATIVE EXPERT GROUP BRANDING LEAD BY KRIS SIERENS
- 3. #BNB15 MARC MICHILS WIM DE PRETER ANN-SOPHIE BAILLY CATHERINE WILLEMART PATRICK DE PELSMACKER KELLY VANHOOREWEDER JEAN CORNET JAN VAN DEN ABBEELE KRIS SIERENS PRESIDENT OF THE JURY - KOM OP TEGEN KANKER DE TIJD L’ECHO GODIVA UNIVERSITEIT ANTWERPEN STUDENT MARKETING CONGRESS STIMA EXPERT GROUP BRANDING EXPERT GROUP BRANDING
- 4. #BNB15
- 5. BELGIAN FASHION RETAILER COLORFUL, HONEST FASHION FOR THE WHOLE FAMILY SUCCESSFUL REBRANDING STORY COURAGEOUS RE-POSITIONING SENSE OF DARING AND ENTREPRENEURSHIP CONSCIOUS CHOICE FOR VALUES AND SUSTAINABLE SOURCING PROVEN STRONG RESULTS #BNB15
- 6. #BNB15 CELEBRATING THE BELGIAN KNOW-HOW SAVOURING A DELICIOUS MOMENT OF HISTORY THAT TAKES YOU BACK TO YOUR CHILDHOOD STRONG 100% BELGIAN BRAND FEELING COMPLETE NEW POSITIONING OF EXISTING PRODUCT A CLEAR DIFFERENTIATING APPROACH EXTREME CARE OF BRAND EXPERIENCE SMART PARTNERSHIP FOR BRAND ACTIVATION
- 7. #BNB15 A NEWS BRAND FOR GEN Y THAT BUILDS AN IMPRESSIVE MARKET SHARE THROUGH VIRAL CONTENT AND CROWD ENGAGEMENT PASSIONATE MEDIA ENTREPRENEURSHIP SUCCESSFUL CROWDSOURCING MODEL FIRST NEWS SITE WITH 100% NATIVE ADVERTISING RESEARCH BASED AND PREDICTIVE ALGORYTHMS INNOVATION AND FUTURE EXPERIENCE ORIENTED
- 8. #BNB15 FROM SPORTS GAMBLING TO AS A SOCIAL BET WITH A FOCUS ON PLEASURE AND FUN STRONG & FAST BRAND BUILDING IN A COMPETITIVE MARKET BENDING THE NEGATIVE PERCEPTION ON SPORTS BETTING SUCCESSFUL 360° STRATEGY PROVEN TRACK RECORD AND RESULTS FOCUS ON FUN AND SOCIAL ELEMENTS
- 9. #BNB15 A NEAT COMBINATION OF LAUNDRETTE AND BAR WITH HIGH INTERNATIONAL AMBITIONS INNOVATION BASED ON THE CLIENT EXPERIENCE INSPIRING AND FUTURE ORIENTED ENTREPRENEURIAL STORY COMMUNITY BASED WITH A HIGH CLIENT INVOLVEMENT STORYTELLING WITH AN OPTIMAL USE OF OWNED & EARNED MEDIA THE IMPORTANCE OF DESIGN
- 10. #BNB15 VICE-PREMIER ET MINISTRE DE L'EMPLOI, DE L'ECONOMIE ET DES CONSOMMATEURS VICE-EERSTE MINISTER EN MINISTER VAN WERK, ECONOMIE EN CONSUMENTEN
- 11. #BNB15
- 13. #BNB15 BRAND ‘NEW’ CAFÉ JANUARY 28, 2016 THE HOUSE TO BE - ZELLIK NEW YEAR - NEW BRANDS 5 FINALISTS - 5 CASES REGISTRATION: STIMA.BE