Travel Oregon Marketing Presentation
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How can Sustainable Travel International and Travel Oregon use push marketing to increase lodging partner participation in the Oregon Travel Philanthropy Fund (OTPF)? The answer lies with Tip O'Neill's famous quote: "All Politics Is Local."
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Brands may be 30 percent of Wall Street value. They need to be enhanced and protected. There are limits to brand management. The Federal Trade Commission regulates false advertising (e.g., Skechers). FedEx has come into contact with the Green Washing line. Ditto for KFC and Pink Washing. Shameless 5-hour ENERGY leaped over the Pink Washing divide. Firms need to guard against false advertising, green washing, pink washing and astroturfing (e.g., social media masquerades).
Managing Brand Equity
Manage or Be Managed? That is the question. Intangible brands may be hard to measure, but they equate to 30 percent of total Wall Street values. Some even see them as needing to be listed as "assets" on balance sheets. In this 24/7/365 digital world, what are the best and most effective strategies to protect brand equity. Yep, it is manage or be managed.
The Era of Big Data
The Era of Big Data is upon us. We are attempting to rise above complexity on steroids. We address B2B, B2C, B2G and now B2C2C business segments. Our IMC campaigns must include owned, paid and earned communications platforms. And today's three major technology drivers: social, mobile and cloud. What is the evolving strategy to rise above the noise of our Big Data world?
The Right to Lie
It's zero dark thirty. The choppers are coming for a landing. You know what is coming next. You are asked by a reporter about rumors of a surgical strike. Your mom told you to always tell the truth. Do you?
Presidential press secretaries Jody Powell and Larry Speakes were both confronted with the same difficult choice.
Media Platforms
This document discusses the evolution of communications platforms from traditional earned, owned, and paid media to their modern digital forms. It outlines how Moore's law and disruptive technologies like printing, broadcasting, and the internet have transformed the communications landscape. Now, earned media involves extensive digital public relations and social media engagement. Paid media encompasses diverse digital advertising channels. And owned media centers on self-publishing across an organization's website and social media platforms. The document stresses that digital content is permanent and owned media remains important alongside earned and paid strategies.
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What are winning digital techniques for segmenting, targeting audiences and getting out the vote? Who are the audiences for our messages? What are the best integrated marketing communication techniques to reach them?
Corporate vs. Agency PR
Presentation to the PRSSA chapter at Central Washington University on October 13, 2014. The PowerPoint presents the pros and cons of PR agency life vs. working in a corporate public relations department. The presentation also offers strategies to close the gender pay gap in communications disciplines.
History of Public Relations
From the Rosetta Stone to the Boston Tea Party to the "Torches of Freedom" to today's digital age, public relations or responsible advocacy (and sometimes not so responsible) have been a part of the human landscape.
PR Ethics and the Law
What are the ethical obligations and responsibilities for public relations and communications professionals? Let's start with two of PRSA's core values -- Responsible Advocacy and Honesty -- and go from there. And don't forget full disclosure.
Why Public Relations?
This document provides an overview of the public relations field including typical salaries, career paths, tools used, and types of public relations work. It discusses common misconceptions about public relations and outlines how public relations helps manage communication between organizations and their audiences. The document also contrasts corporate versus agency public relations and describes two primary methods of client engagement used in public relations.
Basic Truths of Social Media
The document discusses the growth of social media and its impact on communications and business. Some key points:
- 2 billion people now use the internet globally, and social media engagement continues rising, with over 2/3 of internet users on social platforms.
- Social media has democratized communications, allowing anyone to share content with just a few clicks. It is ubiquitous but not monolithic, with many different platforms and formats.
- Major social media companies like Facebook, Twitter, and LinkedIn have grown enormously, some going public with multibillion-dollar valuations, showing the major impact and business potential of social media.
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As I continue my new career as a higher education instructor/student in public relations/communications/investor relations, I have adopted a proposed research agenda. My areas of potential emphasis include social media, international communications and corporate public relations/investor relations
Buy on Rumor, Sell on News
There are more than 5,000 publicly traded companies on the NYSE and the NASDAQ and more being added with each IPO. Everyone of these companies is required to report to the SEC and to tell its story to the investing public. Skilled financial communicators are in high demand. The key question? How does a company make money?
Doing Well; Doing Good; Avoiding Pink Washing
What are effective public relations strategies to avoid Pink Washing, pass the giggle test, and do some good for people while your organization does well? Fiduciary Responsibility and Corporate Social Responsibility are not mutually exclusive.
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Are Baby Boomers late adopters or worse yet, laggards, when it comes to technology? That may be the perception, but is that the reality? It seems that Baby Boomers have a PR problem as it applies to competing with younger generations in the coming years.
Germany: From Holocaust to Normalcy
Germany has undergone a transformation from the Holocaust during World War II to becoming a normalized country. In 1945 after Nazi defeat, Germans faced guilt over the Holocaust. But authors like Thomas Mann expressed hope for a new Germany that was part of Europe rather than dominating it. Since then, Germany rebuilt itself economically and politically despite occupation and division. It acknowledged and repented for its Nazi past. Reunification followed the fall of the Berlin Wall. Germany is now known for economic success, environmentalism, women's empowerment, and high-quality manufactured goods. It has achieved a public relations miracle in overcoming its dark history.
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How did Starbucks and NGO Conservation International work together to maintain fiduciary responsibility and achieve corporate social responsibility (CSR). It wasn't easy, but it happened.
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一比一原版(毕业证书)马来西亚双威大学毕业证如何办理
原版一模一样【微信：741003700 】【(毕业证书)马来西亚双威大学毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理(毕业证书)马来西亚双威大学毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理(毕业证书)马来西亚双威大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理(毕业证书)马来西亚双威大学毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理(毕业证书)马来西亚双威大学毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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The Inca Trail to Machu Picchu is an unforgettable adventure, blending stunning natural beauty with rich history. Over four days, trekkers traverse diverse landscapes, from lush cloud forests to high mountain passes, encountering ancient Inca ruins along the way. Each step brings you closer to the awe-inspiring sight of Machu Picchu, revealed at sunrise from the Sun Gate. The journey is challenging but incredibly rewarding, offering a profound sense of accomplishment. With its combination of breathtaking scenery and cultural significance, the Inca Trail to Machu Picchu is a must-do for those seeking an extraordinary adventure in Peru.
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定制(cardiff学位证书)英国卡迪夫大学毕业证本科学历原版一模一样
原版定制【微信:bwp0011】《(cardiff学位证书)英国卡迪夫大学毕业证本科学历》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
ghmc zones and circle and why they are needed
The Greater Hyderabad Municipal Corporation (GHMC) plays a pivotal role in the administration and development of Hyderabad
09 Days Tour To Skardu(By Road): Skardu Ambassador Tours
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Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...
Frontier Airlines at Boston Logan International Airport (BOS) Comprehensive G...AirportCityTerminals Terminals
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.American Airlines Name Change Policy Highlights.pptx
With the American Airlines name change policy, you can alter the incorrect name on your flight ticket/boarding pass without any fuss. Therefore, it’s essential to understand the major guidelines before requesting a name change/correction. However, if you still encounter any issues, you can navigate to the AA website or approach the airline over the phone. Additionally, you can talk with a flight expert at +1-866-738-0741 to get your problem fixed in a few minutes.
一比一原版(UST毕业证)圣托马斯大学毕业证如何办理
UST毕业证offer【微信95270640】☀《圣托马斯大学毕业证购买》GoogleQ微信95270640《UST毕业证模板办理》加拿大文凭、本科、硕士、研究生学历都可以做,二、业务范围：
★、全套服务：毕业证、成绩单、化学专业毕业证书伪造《圣托马斯大学大学毕业证》Q微信95270640《UST学位证书购买》
文凭办理流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
一：圣托马斯大学圣托马斯大学硕士学位证成绩单全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站可查
四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。乌龟和王八贼头贼脑的倒也逗人喜爱日上三竿时山娃总爱窜进自家瓜棚里跟小伙伴们坐着聊天聊着聊着便忍不住往瓜田里逡巡一番抱起一只硕大的西瓜用石刀劈开抑或用拳头砸开每人抱起一大块就啃啃得满嘴满脸猴屁股般的红艳大家一个劲地指着对方吃吃地笑瓜裂得古怪奇形怪状却丝毫不影响瓜味甜丝丝的满嘴生津遍地都是瓜横七竖八的活像掷满了一地的大石块摘走二三只爷爷是断然发现不了的即便发现爷爷也不恼反而教山娃辨认孰熟孰嫩孰甜孰淡水
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Travel Oregon Marketing Presentation
- 1. Oregon Travel Philanthropy Fund Kevin Brett | Matthijs Reinders | Nate Erickson “All Politics is Local” - House Speaker Tip O’Neill
- 2. OTPF Situation Analysis Only 4 Philanthropy Fund Participants Heathman Hotel, Portland Jupiter Hotel, Portland Geiser Grand Hotel, Baker City Double Diamond Lodge, Oakridge Target 35-50 Additional Properties
- 3. Capstone Objectives 9x-12x increase in OTPF Membership Raise Stakeholder Awareness Recruit Regional and Local Fund Champions Local Projects, Local Lodging Properties Establish a Quantitative Baseline for Marketing
- 4. Capstone Activities “All Politics is Local” Marketing Campaign Unique Communication Strategy for 7 Regions “Push Marketing” Approach 100 High Potential Properties Internet Survey
- 5. Capstone Tactics Tie End Projects to OTPF Development Activities Target Key Lodging Owners/Executives Deliverables Directed to Owners with “Champion” Letter Conduct Specialized Outreach to Industry Marketing Reps Enhance Use of Social Media for Thought Leadership
- 6. 7 Projects, 7 Regions 1) Sustainable Seafood Initiative, Coast: 0 Hotels Friends of Haystack Rock, Coast: 0 Hotels 2) Friend of Trees, I-205, Portland: 2 Hotels 3) Willamette Food and Farm, Valley: 1 Hotel 4) Rogue River Greenway, S. Oregon: 0 Hotels 5) Deschutes Restoration; C. Oregon: 0 Hotels Trout Unlimited; C. Oregon: 0 Hotels 6) Friends of Columbia Gorge: Columbia: 0 Hotels 7) NE Oregon Economic Development: E. Oregon: 1 Hotel
- 7. 7 Letters, 7 Targets 1) Friends of Haystack Rock, Sustainable Seafood Initiative; Salishan Spa & Golf Resort 2) Friend of Trees; The Benson 3) Willamette Food and Farm; Valley River Inn 4) Rogue River Greenway; Ashland Springs Hotel 5) Trout Unlimited, Deschutes Restoration; Lara House B&B 6) Friends of Columbia Gorge; Three Sleeps Vineyard B&B 7) NE Oregon Economic Development: Wallowa Lake Camp & Retreat Center
- 8. Window Stickers for Hotels, Motels, Resorts Oregon Travel Philanthropy Fund Posters Rack Cards for Lobby and Rooms Table Tents for Front Desks Bedside Cards Web Copy and Photos Capstone “Push Marketing”
- 9. Capstone Next Steps Identify First 100 Properties Identify Media, Trade Organizations and RDMOs, and Develop Appropriate Messaging Complete Quantitative Research Create Unique Strategy for Indian Casino and Resort Outreach
- 10. First 100 Lodging Targets High-Profile Regional B&B’s in Resort Areas Properties in Environmentally-Sensitive Areas Eight Casino/Resort Properties
- 11. Indian Casinos and Resorts Chinook Winds, Lincoln City Kah-Nee-Ta High Desert Resort, Warm Springs Kla-Mo-Ya Casino Resort, Chiloquin The Mill Casino and Hotel, Coos Bay Seven Feathers Hotel & Casino Resort, Canyonville Spirit Mountain Casino, Grand Ronde Three Rivers Casino and Hotel, Florence Wildhorse Resort and Casino, Pendleton
- 12. Quantitative Research Conduct 10-12 Question Survey to Measure and Serve as Baseline for Attitudes Toward OTPF Use Answers for Future Marketing, Promotion and Brand Building Employ Oregon Qualtrics
- 13. Top Priority Red Lion Jantzen Beach is Hosting March 18-20 Oregon Governor’s Tourism Conference The Red Lion Jantzen Beach Needs to be Announced as New Participating Member of the Oregon Travel Philanthropy Fund on Monday Morning, March 19
- 14. Capstone Takeaways 9-12x increase in OTPF Membership ‘All Politics Is Local’ Push Marketing Campaign Tie regional projects with local properties Focus on 100 high-potential properties Establish a feedback loop Use Quantitative Analysis to Set Baseline