1. # THERE IS NO ELEVATOR TO
SUCCESS
By Iwona Barnas, Shabnam Daneshgar,
Kyla Pomer, Noman Syed

2. Mission

3. RESEARCH
 According to the Centers for Disease Control and
Prevention's Adults need two hours and 30
minutes a week of moderate-intensity exercise to
stay fit.
 Fit exercise into your schedule whenever you
can.
 Stair climbing for just 10 minutes, three times a
day, will total 30 minutes of heart-strengthening
exercise.

4. BENEFITS
 Physical benefits – longer life.
 Fat Burning
 Mental Benefits
 Time and energy saver

5. RISKS
 Not walking or moving is hazardous to your health.
 According to the American Society of Clinical
Oncology, the number of new cases of cancer is
projected to increase 45 percent by 2030 and replace
heart disease as the leading cause of death in the
United States. The study authors noted that if large
numbers of college students continue to have
unhealthy habits, that rate could rise even higher.
 BRIAN HITSMAN the principal investigator: Changing
unhealthy behaviors in college students now could be a
way to reduce the risk of cancer as well as other diseases
later in life.
 AVOID AWKWARD SILENCE!

8. MARKET SUMMARY
 Loyola University in Chicago (LSC + dorms) – students and
faculty (12,844 students +1551faculty)
 Mostly young adults – the Millennials – ages 19-25 who
believe they are invincible and still have time to take STEPS
towards healthy life style
 Often stressed out and almost always in a hurry – mistakenly,
they believe that taking the elevator will save them time and
let them relax.
 Familiar with and participate in social media channels
 Relies heavily on the internet & most likely has a smart
phone
 Secondary customer – Loyola students can motivate their
friends/family members to start healthier life style

9. STRATEGY
 Posters/flyers close to or inside the elevators on
LSC campus and in the nearby dorms
 Social media campaign – starting #there is no
elevator to success group on Twitter, Instagram
and Facebook – posting daily (fun facts, memes,
infographics)
 Offering incentives/prizes to people who take in
social media contests? Question and Answer
+prize
 FIT BIT, hand bands

10. Slides presenting our posters/ infographics
and ideas for facebook – instagram posts

11. OBJECTIVES
Promote healthy life style among Loyola
students and faculty
Help them achieve their 10000 steps a day
goal by promoting the use of stairs
Saving energy by lowering the elevators use
on LSC and in the dorms

12. KEYS TO SUCCESS
Convincing people to change
PUSH AND PULL MARKETING
Personal, private, and closely held beliefs and
behaviors
There is a price for any change
Cost/benefit

13. MEASURING OUTCOMES
Data from our research

14. Step 2
Add your text here. You can have as many steps
as you want. Simply keep alternating between
the sides.
Keep in mind the figure will always finish on the
top left, so you may need to use the alternate
starting position in order for everything to line
up correctly.

15. Step 1
Add your text here. You can have as many steps
as you want. Simply keep alternating between
the sides.
Keep in mind the figure will always finish on the
top left, so you may need to use the alternate
starting position in order for everything to line
up correctly.

16. Step 2
Add your text here. You can have as many steps
as you want. Simply keep alternating between
the sides.
Keep in mind the figure will always finish on the
top left, so you may need to use the alternate
starting position in order for everything to line
up correctly.

17. CONGRATS!
You Made It To The Top!
This is the final slide in the series.
NOTE: If you have an even number of steps in
your sequence. You will need to start with the
ALTERNATE STARTING SLIDE. This will ensure
that all the steps will line up correctly.

18. Static Top
Add your text here. You can have as many steps
as you want. Simply keep alternating between
the sides.