This training module covers designing strategies and interventions that appeal to donors while enabling sustainable transformations in market systems. The agenda includes introducing participants to meeting donor and market actor needs, fundamental principles, facilitation techniques, vision mapping, identifying leverage points, activities, and exit strategies. The three principles of Participatory Market System Development are systemic thinking, participation, and facilitation. The PMSD process evolves through preparation, trust building where actors identify opportunities and constraints, and collaboration where joint plans are implemented.

1. TRAINING MATERIALS
Module 3
Designing Strategies &
Interventions
Purpose: Participants are able to design strategies
that are attractive to donors while allowing them to
facilitate sustainable transformations in the market
system.
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2. Agenda
 Introduction – meeting the needs of donors
and market actors
 The fundamental principles
 Facilitation activity plays
 Vision maps and statements
 Identifying leverage points activities and
exit strategies
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3. Three Principles of PMSD
 Systemic Thinking
 Participation
 Facilitation
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4. How the PMSD Process Evolves
Objective per Phase Market Actors Market Facilitator
Phase 1 - Preparation
& Relationship Building
Adapted from a diagram by Bernet, Devaux, Ortiz and Thiele, (2005) http://
portals.wi.wur.nl/files/docs/ppme/MarticipatoryMarketChainApproach.pdf
- get to know the market system Interest Taking a lead
and the actors. Start building
relationships between actors.
Phase 2 – Trust Building
Market actors identify opportunities Trust Facilitation
and constraints
Phase 3 - Collaboration
Implementing joint action plans: Collaboration Backstopping
 New linkages
 Sustainable services
 Advocacy
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