1. The document discusses marketing concepts like understanding customer needs and creating value exchanges to meet those needs. It also covers product flow, ensuring customers move through the different stages from understanding to taking action.
2. Conversion rate is discussed as getting customers to "jump" from one process to the next. Common causes of low conversion like confusion, distraction, and friction are explained.
3. The document presents AIESEC's leadership development model, which aims to cultivate 4 leadership qualities through their programs: lead change, collaborate, empower, and transform. Analyzing customer flow is suggested to identify problems lowering conversion rates.
This document contains profiles of several AIESEC members in Mauritius including Melina Mootien, Tatiana Bernon, Yanik Groeme, and Sean Fourmacou. It provides details about their ages, roles in AIESEC, strengths, weaknesses, and role models. It also includes short hypothetical questions and answers about magical powers, TV show characters, leaders, vehicles, songs, and AIESEC values. The profiles give overviews of the members' involvement in AIESEC including positions held and projects worked on.
Teh oGIP flow and strategy in AIESEC La Pazdumafleur
This document outlines the purpose and procedures of an organization called AIESEC that enables internships abroad ("oGIP Flow") to help members gain international experience and leadership skills. It describes the marketing, recruitment, matching, and external relationship responsibilities of different roles to coordinate the internship application and placement process. The overall goals are to provide opportunities for personal and professional growth through international exchange, and to positively impact society.
This document discusses strategies for recruiting students for off-peak Global Citizenship Programs (GCPs). It identifies three key student segments: 1) students writing their thesis, who may see a GCP as research opportunity; 2) recent graduates, who may want international experience before graduate school or jobs; and 3) inactive students, who may be looking for personal and professional development.
For each segment, the document outlines their needs, how to address those needs in marketing messages and product features, and recommended communication channels. Special considerations for inactive students include networking events, destinations far from home, and life coaching. For thesis students, customized programs related to their field of research and partnerships with research institutions are suggested. For graduates,
This document provides guidance on developing an implementation plan for strategies. It outlines common mistakes like using pre-planned channels without considering strategy needs or trying to implement strategies without connecting them to timelines. The steps presented are to 1) decide target audiences, 2) define channels per audience, 3) define key messages, and 4) cross check channels and messages against timelines. The output is an implementation plan that connects strategies to target audiences, channels, messages, and exchange projects while considering responsibilities and timelines to effectively implement strategies.
Goal product partner planning o gcdp all tiersAIESEC
This document outlines the process for Goal Product & Partner planning for a Tier 1 entity's GCDP program. It involves:
1) Determining overall goals by analyzing past performance and defining focus local committees and their goals.
2) Planning which products and partners can deliver the goals by analyzing previous realization data, market trends, and customer feedback to define key sub-products and country partners.
3) Ensuring supply and demand are balanced by attracting the right students to match opportunities with partners.
The document provides a digital marketing report for AIESEC International from January to March 2015. Some key highlights include:
- A 98% increase in global web traffic compared to the same period last year due to executing a new global digital strategy.
- 72% of entities implemented new global web templates, with 21 entities live on the new templates.
- Social media traffic to the website increased 160% over the period.
- Mobile and tablet traffic accounted for 19% of total traffic and is growing.
1. The document discusses marketing concepts like understanding customer needs and creating value exchanges to meet those needs. It also covers product flow, ensuring customers move through the different stages from understanding to taking action.
2. Conversion rate is discussed as getting customers to "jump" from one process to the next. Common causes of low conversion like confusion, distraction, and friction are explained.
3. The document presents AIESEC's leadership development model, which aims to cultivate 4 leadership qualities through their programs: lead change, collaborate, empower, and transform. Analyzing customer flow is suggested to identify problems lowering conversion rates.
This document contains profiles of several AIESEC members in Mauritius including Melina Mootien, Tatiana Bernon, Yanik Groeme, and Sean Fourmacou. It provides details about their ages, roles in AIESEC, strengths, weaknesses, and role models. It also includes short hypothetical questions and answers about magical powers, TV show characters, leaders, vehicles, songs, and AIESEC values. The profiles give overviews of the members' involvement in AIESEC including positions held and projects worked on.
Teh oGIP flow and strategy in AIESEC La Pazdumafleur
This document outlines the purpose and procedures of an organization called AIESEC that enables internships abroad ("oGIP Flow") to help members gain international experience and leadership skills. It describes the marketing, recruitment, matching, and external relationship responsibilities of different roles to coordinate the internship application and placement process. The overall goals are to provide opportunities for personal and professional growth through international exchange, and to positively impact society.
This document discusses strategies for recruiting students for off-peak Global Citizenship Programs (GCPs). It identifies three key student segments: 1) students writing their thesis, who may see a GCP as research opportunity; 2) recent graduates, who may want international experience before graduate school or jobs; and 3) inactive students, who may be looking for personal and professional development.
For each segment, the document outlines their needs, how to address those needs in marketing messages and product features, and recommended communication channels. Special considerations for inactive students include networking events, destinations far from home, and life coaching. For thesis students, customized programs related to their field of research and partnerships with research institutions are suggested. For graduates,
This document provides guidance on developing an implementation plan for strategies. It outlines common mistakes like using pre-planned channels without considering strategy needs or trying to implement strategies without connecting them to timelines. The steps presented are to 1) decide target audiences, 2) define channels per audience, 3) define key messages, and 4) cross check channels and messages against timelines. The output is an implementation plan that connects strategies to target audiences, channels, messages, and exchange projects while considering responsibilities and timelines to effectively implement strategies.
Goal product partner planning o gcdp all tiersAIESEC
This document outlines the process for Goal Product & Partner planning for a Tier 1 entity's GCDP program. It involves:
1) Determining overall goals by analyzing past performance and defining focus local committees and their goals.
2) Planning which products and partners can deliver the goals by analyzing previous realization data, market trends, and customer feedback to define key sub-products and country partners.
3) Ensuring supply and demand are balanced by attracting the right students to match opportunities with partners.
The document provides a digital marketing report for AIESEC International from January to March 2015. Some key highlights include:
- A 98% increase in global web traffic compared to the same period last year due to executing a new global digital strategy.
- 72% of entities implemented new global web templates, with 21 entities live on the new templates.
- Social media traffic to the website increased 160% over the period.
- Mobile and tablet traffic accounted for 19% of total traffic and is growing.
YouthSpeak Report on Millennials - Improving the Journey from Education to Em...Gordon Ching
YouthSpeak is a global youth movement and youth insight survey powered by AIESEC. We are focused on understanding the hopes and challenges surrounding the journey from higher educa>on to employment for young people. Over 100 countries and territories and 40,000 voices is captured in the 2015 comprehensive survey to engage stakeholders across government, business, third sector and educators in leHng the voices of young people be heard. This survey will provide decision makers with key insights into a global youth opinion and how we can bridge the gap between young people and decision makers across sectors.
The Road Less Travelled - Going Global Gordon Ching
Learnings and stories from my 2011-2016 global career with AIESEC and Apple, and now as a social entrepreneur focusing the circular economy and the fashion industry.
Presented on March 22, 2017 at the University of British Columbia at the AIESEC UBC and GradusOne event: http://www.picatic.com/careerlab
Circular Fashion - Researching the Globe Presentation Gordon Ching
The fashion industry is one of the most polluting industries globally, generating large amounts of waste. It employs over 100 million people and generates $3 trillion in revenue annually but also uses vast amounts of water and chemicals. Most of the clothing produced follows a "take-make-waste" linear model where clothing is used briefly and then discarded, with 85% of clothing ending up in landfills. However, there is a growing circular economy model where clothes are reused, recycled, and remade to reduce waste and pollution. For example, H&M launched a collection using recycled polyester from plastic shoreline waste and New York City launched a program that has diverted over 200,000 tons of textile waste from landfill
The document summarizes preliminary findings from an ongoing global youth survey called YouthSpeak. Over 27,000 respondents between ages 18-25 from over 100 countries have provided input. The survey is capturing youth perspectives on challenges in higher education and the transition to employment. Preliminary demographic findings show over half of respondents are from AIESEC, an international student organization, and most are business or social science students. The full report with more in-depth analysis will be released in July when the survey period ends.
YouthSpeak Activation presentation helps explain the overall project objectives and activities. Including guidance on how you implement the campaign for your AIESEC entity.
YouthSpeak is a global youth insight survey powered by AIESEC, the world's largest youth-led organization. We're launching on September 23, 2014. Join the global youth movement in activating 50,000 young people on sharing their opinions on what they care about.
This document advertises for a summer graphic intern position with AIESEC Canada's national leadership team in Toronto. The intern would be responsible for designing AIESEC Canada's annual report for 2013-2014, a youth to business report from a 2014 conference, and positioning materials. The internship offers flexible hours over 8 weeks in May and June, paid accommodation, a living stipend, and opportunities to network with the leadership team. Candidates are instructed to apply by April 23 with a resume, design samples, and answers to short questions.
Leverage 5 different attributes that can guide you to become more effective personally and professionally. Through fever, optimism, character, unwavering and serenity; individuals can find their fire from within and unleash their true potential to the world.
Leverage 5 different attributes that can guide you to become more effective personally and professionally. Through fever, optimism, character, unwavering and serenity; individuals can find their fire from within and unleash their true potential to the world.
AIESEC Canada Global Talent and Global Citizen Branding Guidelines Gordon Ching
This document provides branding guidelines for AIESEC Canada's Global Citizen and Global Talent programs. It outlines the logos, typefaces, colors, icons, and creative elements that should be used in promotional materials for these programs. The guidelines describe how to properly incorporate the AIESEC brand identity, as well as recommendations for layout, design principles, and approved imagery sources. Resources with downloadable brand assets are also referenced.
This document discusses numerous global issues and challenges such as climate change, poverty, unemployment, and conflict. It promotes the idea that young people should not be complacent and should work to positively impact the world. The document emphasizes that AIESEC, as the world's largest student-run nonprofit, helps develop bold young global leaders who can solve problems through initiatives such as their international exchange program.
HubSpot Guide to Buyer Persona CreationGordon Ching
This document provides a template for creating buyer personas with three main sections. The first section defines buyer personas and how they are created through research. The second section explains how to present a buyer persona using a PowerPoint template. The third section is an example of a completed buyer persona template for a sample HR manager named Sally.
The document summarizes the launch of a new website for AIESEC Canada. Key points:
- AIESEC Canada launched a new website with a total development budget of $10,000 but spent under $500 due to donated work and efforts.
- The new website was developed by a team of AIESEC members over 6 months to be beautiful, simple, design-oriented and responsive across all devices.
- The new website launch is expected to help grow AIESEC Canada and further its mission of youth leadership development.
Outgoing Exchange Marketing Campaigns Gordon Ching
The document discusses marketing campaigns for student exchange programs. It provides tips for effective marketing campaigns, including defining goals, targeting specific student personas, using appropriate marketing channels to reach the target audience, crafting relevant messaging, and establishing timeframes. The overall goal is to generate student leads and convert them into exchange program participants. National programs focus on core products, brand power, and diverse audiences using central platforms, while local programs offer customized products, localized marketing, and delivery through higher relevance local channels. Well-executed marketing works like a conductor directing an orchestra.
The document discusses creating a content strategy for inbound marketing. It emphasizes that content should move people through the buyer's journey of awareness, consideration and decision. It provides examples of different types of content formats like case studies, videos, ebooks and checklists. Specific content topics are suggested around themes like youth employability, skills development, international opportunities and internships. The document stresses that content needs to answer people's questions and provide value by improving their lives.
Presented at the City of Toronto PAYE Learning Forum, Youth Employment Conference. October 22, 2013.
Gordon Ching talks about his personal life experiences and how failures, challenges and resilience will yield you the power of being able to immerse yourself with your internal compass.
Understanding what you want in life, what you want to be in life, and how you will get there are all variables that are enabled by people. Through the power of networking, you create an environment that continuously lifts you to your dreams, while also anchoring and grounding yourself.
Networking is often connected with an intimidating concept, while it is no more than a simple idea to spark conversation and create value for both parties. To network properly, you will need to translate value through your words, and actions. You always be asking yourself "how you can help them" versus asking "how they can help you."
Young and more senior people alike today need to embrace failure, and the ability to simply be yourself. To become the best authentic version of yourself so you are able to shine among success and failures.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
YouthSpeak Report on Millennials - Improving the Journey from Education to Em...Gordon Ching
YouthSpeak is a global youth movement and youth insight survey powered by AIESEC. We are focused on understanding the hopes and challenges surrounding the journey from higher educa>on to employment for young people. Over 100 countries and territories and 40,000 voices is captured in the 2015 comprehensive survey to engage stakeholders across government, business, third sector and educators in leHng the voices of young people be heard. This survey will provide decision makers with key insights into a global youth opinion and how we can bridge the gap between young people and decision makers across sectors.
The Road Less Travelled - Going Global Gordon Ching
Learnings and stories from my 2011-2016 global career with AIESEC and Apple, and now as a social entrepreneur focusing the circular economy and the fashion industry.
Presented on March 22, 2017 at the University of British Columbia at the AIESEC UBC and GradusOne event: http://www.picatic.com/careerlab
Circular Fashion - Researching the Globe Presentation Gordon Ching
The fashion industry is one of the most polluting industries globally, generating large amounts of waste. It employs over 100 million people and generates $3 trillion in revenue annually but also uses vast amounts of water and chemicals. Most of the clothing produced follows a "take-make-waste" linear model where clothing is used briefly and then discarded, with 85% of clothing ending up in landfills. However, there is a growing circular economy model where clothes are reused, recycled, and remade to reduce waste and pollution. For example, H&M launched a collection using recycled polyester from plastic shoreline waste and New York City launched a program that has diverted over 200,000 tons of textile waste from landfill
The document summarizes preliminary findings from an ongoing global youth survey called YouthSpeak. Over 27,000 respondents between ages 18-25 from over 100 countries have provided input. The survey is capturing youth perspectives on challenges in higher education and the transition to employment. Preliminary demographic findings show over half of respondents are from AIESEC, an international student organization, and most are business or social science students. The full report with more in-depth analysis will be released in July when the survey period ends.
YouthSpeak Activation presentation helps explain the overall project objectives and activities. Including guidance on how you implement the campaign for your AIESEC entity.
YouthSpeak is a global youth insight survey powered by AIESEC, the world's largest youth-led organization. We're launching on September 23, 2014. Join the global youth movement in activating 50,000 young people on sharing their opinions on what they care about.
This document advertises for a summer graphic intern position with AIESEC Canada's national leadership team in Toronto. The intern would be responsible for designing AIESEC Canada's annual report for 2013-2014, a youth to business report from a 2014 conference, and positioning materials. The internship offers flexible hours over 8 weeks in May and June, paid accommodation, a living stipend, and opportunities to network with the leadership team. Candidates are instructed to apply by April 23 with a resume, design samples, and answers to short questions.
Leverage 5 different attributes that can guide you to become more effective personally and professionally. Through fever, optimism, character, unwavering and serenity; individuals can find their fire from within and unleash their true potential to the world.
Leverage 5 different attributes that can guide you to become more effective personally and professionally. Through fever, optimism, character, unwavering and serenity; individuals can find their fire from within and unleash their true potential to the world.
AIESEC Canada Global Talent and Global Citizen Branding Guidelines Gordon Ching
This document provides branding guidelines for AIESEC Canada's Global Citizen and Global Talent programs. It outlines the logos, typefaces, colors, icons, and creative elements that should be used in promotional materials for these programs. The guidelines describe how to properly incorporate the AIESEC brand identity, as well as recommendations for layout, design principles, and approved imagery sources. Resources with downloadable brand assets are also referenced.
This document discusses numerous global issues and challenges such as climate change, poverty, unemployment, and conflict. It promotes the idea that young people should not be complacent and should work to positively impact the world. The document emphasizes that AIESEC, as the world's largest student-run nonprofit, helps develop bold young global leaders who can solve problems through initiatives such as their international exchange program.
HubSpot Guide to Buyer Persona CreationGordon Ching
This document provides a template for creating buyer personas with three main sections. The first section defines buyer personas and how they are created through research. The second section explains how to present a buyer persona using a PowerPoint template. The third section is an example of a completed buyer persona template for a sample HR manager named Sally.
The document summarizes the launch of a new website for AIESEC Canada. Key points:
- AIESEC Canada launched a new website with a total development budget of $10,000 but spent under $500 due to donated work and efforts.
- The new website was developed by a team of AIESEC members over 6 months to be beautiful, simple, design-oriented and responsive across all devices.
- The new website launch is expected to help grow AIESEC Canada and further its mission of youth leadership development.
Outgoing Exchange Marketing Campaigns Gordon Ching
The document discusses marketing campaigns for student exchange programs. It provides tips for effective marketing campaigns, including defining goals, targeting specific student personas, using appropriate marketing channels to reach the target audience, crafting relevant messaging, and establishing timeframes. The overall goal is to generate student leads and convert them into exchange program participants. National programs focus on core products, brand power, and diverse audiences using central platforms, while local programs offer customized products, localized marketing, and delivery through higher relevance local channels. Well-executed marketing works like a conductor directing an orchestra.
The document discusses creating a content strategy for inbound marketing. It emphasizes that content should move people through the buyer's journey of awareness, consideration and decision. It provides examples of different types of content formats like case studies, videos, ebooks and checklists. Specific content topics are suggested around themes like youth employability, skills development, international opportunities and internships. The document stresses that content needs to answer people's questions and provide value by improving their lives.
Presented at the City of Toronto PAYE Learning Forum, Youth Employment Conference. October 22, 2013.
Gordon Ching talks about his personal life experiences and how failures, challenges and resilience will yield you the power of being able to immerse yourself with your internal compass.
Understanding what you want in life, what you want to be in life, and how you will get there are all variables that are enabled by people. Through the power of networking, you create an environment that continuously lifts you to your dreams, while also anchoring and grounding yourself.
Networking is often connected with an intimidating concept, while it is no more than a simple idea to spark conversation and create value for both parties. To network properly, you will need to translate value through your words, and actions. You always be asking yourself "how you can help them" versus asking "how they can help you."
Young and more senior people alike today need to embrace failure, and the ability to simply be yourself. To become the best authentic version of yourself so you are able to shine among success and failures.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
State of marketing aiesec canada 2014 q3
1. A I E S E C C A N A D A : S TA T E O F M A R K E T I N G & C O M M U N I C A T I O N S
“OUR MARKETING HAS
GROWN A LIGHT YEAR”
BY GORDON CHING,
MCVP MARKETING AND COMMUNICATIONS 13-14
2. L E A D S G E N E R AT I O N
JAN 2013 / JAN 2014
L E A D S G E N E R AT I O N
359.50% YEAR OVER
YEAR GROWTH
2012
2013
S E P T E M B E R 2 0 1 3 T O J A N U A RY 2 0 1 4
L E A D S G E N E R AT I O N =
10,449 LEADS
145,816 WEBSITE VISITS
8.7% WEB TO LEAD
C O N V E R S I O N R AT E
3. LEADS QUALITY
L E A D S G E N E R AT I O N =
10,449 LEADS
QUALIFIED LEADS
G E N E R AT E D =
8637 LEADS
CURRENT QUALITY
OF MARKETING =
82%
MARKET
QUALIFIED LEADS
521 LEADS
SEPT 2012 - DEC
2012
HISTORIC
QUALITY
(997/2182) =
45%
4. LEADS INTELLIGENCE
521 MARKET QUALIFIED
LEADS AS OF JANUARY 2014
390 (75%) WANT TO
R E A L I Z E M AY- A U G U S T
400
350
300
55 (11%) WANT TO
R E A L I Z E S E P T- D E C
250
200
W H AT T H E Y S T U D Y
150
100
50
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42 (8%) WANT TO
REALIZE JAN - APR
(2014)
L I N K T O I N - D E P T H I N T E L L I G E N C E A N A LY S I S
30 (6%) WANT TO
REALIZE SOMETIME
IN 2014
5. S T U D E N T M Where T I N G I Nto go I V E S
A R K E they want I T I AT
M A R K E T I N G C A M PA I G N T O
BOOST OGX MQL #’S IN
F E B - M AY
C O N T E N T + D I G I TA L
MARKETING FOCUSED ON
SOCIAL & VIDEO (3 VIDEOS)
WEBSITE: GLOBAL
INTERNSHIPS SECTION
DEVELOPMENT + FRENCH
I M P L E M E N TAT I O N
C A M PA I G N W I L L E N G A G E
ALUMNI AND MEMBERS.
R E S TA R T A L U M N I
NEWSLETTER
Campaign is designed to showcase
with the theme of “3”
To showcase what you can do in 3 minutes, 3
years in AIESEC and 30 years past AIESEC.
Will connect clearly to the “awareness” stage of a
lead
Followed by 2 more videos on “consideration &
decision making stage” delivered to leads prior
to summer realization.
Generate: 15,000 leads
and establish benchmarks for
website visitor loads
6. C O R P O R AT EWhere they want to N I T I AT I V E S
M A R K E T I N G I go
D E E P E N C O R P O R AT E
R E L AT I O N S & P R E S E N C E I N
TORONTO
SECURE PUBLIC SPEAKING
A N D R E P R E S E N TAT I O N @
INDUSTRY & STUDENT
EVENTS
P U B L I C R E L AT I O N S A N D
M E D I A P U B L I C AT I O N
CONNECTING WENDY TO
S T R AT E G I C S A L E S O R I E N T E D
EVENTS
Goals:
15 Article Publications
10 Speaking Engagement
50 TN Leads
7. Y O U T H T O B U S I Nthey wantI toI go I V E S
Where E S S I N T AT
E S TA B L I S H T H E C A N A D I A N
YOUTH VOICE
AMPLIFY AND SECURE
SURVEY NUMBERS FOR LEGER
SURVEY
DEVELOP THE YOUTH VOICE
A M P L I F I E R S A N D A F F I L I AT E
PA R T N E R S G R O U P
YOUTH TO BUSINESS
WEBSITE DEVELOPMENT
Desired ROI:
500+ surveys completed
Stretch: 1000 participants on Leger Survey
8. N O T O N LY D I D W E G R O W,
W E G R E W S M A R T E R . W E E V O LV E D .
Conclusion: Leads generation is at an all time high, quality is higher than ever before, open leads are down to
10% remaining. marketing is more focused, targeted and sub-product oriented.
Huge opportunity lies in front of AIESEC Canada to potentially double exchange numbers if we can develop a
strategy to identify key growth areas, and further increase conversion rates leading into MQL’s (market qualified
leads) + OGX EP raise/realizes.
The struggle may potentially lie in how can we ensure that local committee’s have the talent capacity and resources
to manage this influx and deliver. And also the national marketing strategy to support the lead nurturing process to
ensure continual engagement until realization peak of the Summer. I will personally be running several marketing
summits in identified high-potential markets to ensure proper knowledge and alignment.
Corporate marketing is just beginning and will be the first time we are thinking in this dual mindset. The Canadian
Youth Voice movement is gaining momentum as we further develop our expertise in how we can leverage the data
and external community. Wendy’s focus on front-end sales has been extremely helpful in being able to deliver on
sales leads generated via corporate engagement from marketing.
The next few months will be extremely critical if we are to potentially double our Outgoing Exchange
numbers and that requires a “one direction” mentality from national to local levels of initiatives.