In person events are back but that doesn't mean it is the end of remote. Let's take a look what is going on in the vents industry right now.

1. THE STATE
OF EVENTS
FEATURING CALLIE CLEARY OF THE CASTLE GROUP

2. WHO WE ARE
WE’RE A SMALL BUT NIMBLE BUNCH OF
CREATIVES. AND WE LIKE IT THAT WAY.
FROM POST-PRODUCTION TO LIVE
STREAMING,
WE LOVE USING VIDEO TO BRING IDEAS
TO LIFE.

3. 97%
AROUND 97% OF B2B EVENT MARKETERS SAID
PHYSICAL EVENTS MAJORLY IMPACT
THEIR BUSINESS OUTCOMES.

4. CALLIE CLEARY, CMP
CALLIE CLEARY, CMP
CALLIE CLEARY, CMP
SENIOR EVENT DIRECTOR
THE CASTLE GROUP

5. WWW.THECASTLEGRP.COM

6. IN PERSON EVENTS ARE BACK,
BUT HYBRID IS HERE TO STAY
HUGE VALUE IN FACE-TO-FACE
CONNECTIONS AND ENGAGEMENT BUT
COMBINING A VIRTUAL COMPONENT CAN
INCREASE AUDIENCE FOR THOSE WHO
CAN’T ATTEND IN PERSON
EXPANDS REACH TO GLOBAL AUDIENCE
SAVES COSTS ON TRAVEL AND EVENT SIZE
ENVIRONMENTALLY FRIENDLY
INCREASES ROI
.

7. INCREASED FOCUS ON HEALTH,
SAFETY & SECURITY
Security
Saftey
INCREASING EVENT SECURITY,
PARTICULARLY WITH LARGE GROUP
GATHERINGS
ENSURING PROPER CHECK-IN AND
NAME BADGE VERIFICATION
DATA PRIVACY
PASSWORD PROTECTION OR MULTI
AUTHENTICATION-SIGN-ON
OPTIONS FOR VIRTUAL EVENTS,
INTRANETS
TOUCHLESS TECHNOLOGY
HAND SANITIZER STATIONS
MORE EVENTS OUTDOORS

8. 85%
TRAVEL ALONE IS RESPONSIBLE FOR 85% OF AN
EVENT’S CARBON FOOTPRINT

9. INCREASED FOCUS ON
ECO-FRIENDLY,
SUSTAINABLE EVENTS
SMALLER, MORE FREQUENT EVENTS IN
MULTIPLE LOCATIONS – CAN EVEN
CONNECT THEM VIRTUALLY FOR ONE
LARGER EVENT HELD IN MULTIPLE
LOCATIONS
EVENTS CLOSER TO HOME
(SHORTER/NO TRAVEL)
COMBINATION OF LIVE, HYBRID &
VIRTUAL EVENTS THROUGHOUT THE
YEAR

10. HEADLINING
CONCERTS
UNIQUE
ENTERTAINERS
TEAMBUILDING,
CSR ACTIVITIES,
WELLNESS
ACTIVITIES,
INTERACTIVE
SESSION FORMATS
SPECIALTY CLASSES
SHIFTING
CONTENT
TO INCLUDE
EXPERIENCS

11. Warehouses, museums, art galleries, gardens, barns
Hotels are meeting this need by adding more nontraditional
spaces – rooftops and outdoor venues
More events outside of the hustle and bustle of the city – with
ridesharing apps it is making it more practical to have events
outside of the regular downtown/city venues
Still need to have power, internet, all the same logistical
needs apply
NON-TRADITIONAL VENUES GET MORE POPULAR

12. EVENT APPS GET MORE POPULAR
Think beyond the standard content. Use the
platform to push notifications and truly
engage the audience. This is your
opportunity to talk WITH th crowd.
Your platform is where all the content
should live. Agendas, speaker bios,
networking information, live streams, teaser
content - these are just a few things that
can help both audiences.
NOT JUST FOR REGISTRATION
PICK A PLATFORM FOR ALL AUDIENCES

13. USING EVENTS FOR
MARKETING/PR
OPTION OF INCLUDING A VIRTUAL
COMPONENT BROADENS THE REACH AND
GIVES ACCESS TO EVERYONE – SOME
COMPANIES ARE SIGNIFICANTLY REDUCING,
OR ELIMINATING THEIR CONFERENCE FEES
FOR USER GROUPS TO EXPAND THEIR REACH
AND SHIFT THEIR MESSAGING TOWARDS
MORE MARKETING
USING CLIPS OF SESSIONS/CONTENT FROM
THE EVENT FOR POST-EVENT MARKETING,
ON-DEMAND CONTENT
.

14. SUBTITLES TRANSLATED
FEEDS
AMERICAN SIGN
LANGUAGE
ACCESIBILITY IS NO LONER A
"NICE TO HAVE"

15. SOURCE FARTHER OUT IN ADVANCE
1
3
5
ALWAYS HAVE A PLAN B
BE REALISTIC ABOUT BUDGET
TAKE AWAYS
2
USE DATA COLLECTION TO HELP
ANTICIPATE ATTENDEES’ WANTS/NEEDS
BE COGNIZANT OF AGENDA TIMING AND
INCLUSIONS
4
5