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Startups!	
  
Calvin	
  Loncaric	
  
What’s	
  a	
  startup?	
  
• A	
  new,	
  small	
  company	
  
• Not	
  profitable	
  yet	
  (usually)	
  
• Startups	
  are	
  very	
  common	
  in	
  the	
  tech	
  sector	
  
– Computer	
  programs	
  are	
  cheap	
  and	
  easy	
  
– The	
  internet	
  can	
  reach	
  a	
  wide	
  audience	
  quickly	
  
A	
  Bit	
  About	
  My	
  Experience	
  
“So,	
  uh…	
  what	
  did	
  we	
  hire	
  
you	
  to	
  do?”	
  
Things	
  I	
  Worked	
  On	
  
• Website	
  (desktop	
  +	
  mobile)	
  
• API	
  layer	
  
• Search	
  engine	
  core	
  
• QA	
  &	
  TesSng	
  
• Internal	
  tools	
  
• AnalyScs	
  
• Data	
  science	
  
• Deployment	
  &	
  operaSons	
  
• etc.,	
  etc…	
  
Things	
  I	
  Learned	
  
• Python	
  
• HTTP	
  
• Lucene	
  
• Nginx	
  
• Puppet	
  
• Fabric	
  
• Mongo	
  
• Search	
  algorithms	
  
• Natural	
  language	
  processing	
  
• Zookeeper	
  
• KaZa	
  
• Gradle	
  
• Innumerable	
  smaller	
  APIs	
  
• A	
  wee	
  bit	
  of	
  Hadoop	
  
• Startups	
  are	
  
awesome	
  
• Startups	
  are	
  hard	
  
Why	
  work	
  at	
  a	
  startup?	
  
Have	
  an	
  awesome	
  work	
  environment	
  
More	
  control	
  &	
  more	
  freedom	
  
• Nothing	
  is	
  set	
  in	
  stone	
  yet	
  
• You	
  might	
  not	
  even	
  have	
  a	
  boss!	
  
• A	
  very	
  large	
  percentage	
  (all?)	
  of	
  the	
  
company’s	
  code	
  will	
  be	
  YOUR	
  code	
  
Be	
  part	
  of	
  a	
  small	
  team	
  
(No	
  really,	
  that’s	
  
it.	
  The	
  whole	
  
company.)	
  
Taken	
  about	
  a	
  year	
  before	
  I	
  
joined.	
  That’s	
  all	
  of	
  them!	
  
Be	
  part	
  of	
  a	
  small	
  team	
  
(No	
  really,	
  that’s	
  
it.	
  The	
  whole	
  
company.)	
  
Taken	
  about	
  a	
  year	
  before	
  I	
  
joined.	
  That’s	
  all	
  of	
  them!	
  
Be a code ninja
Be	
  respected	
  
• No	
  seniority	
  
• No	
  “levels”	
  
• (oaen)	
  No	
  pay	
  grades	
  
• You	
  are	
  valued	
  based	
  en.rely	
  on	
  your	
  
contribu.ons,	
  not	
  your	
  history	
  or	
  experience	
  
Stock	
  opSons	
  
What	
  you	
  pay	
   What	
  it	
  might	
  be	
  
worth	
  someday	
  
Not	
  much	
  
An	
  awful	
  lot	
  
How	
  do	
  I	
  “startup”?	
  
(Disclaimer:	
  I	
  have	
  never	
  started	
  my	
  
own	
  startup;	
  this	
  is	
  stuff	
  I	
  learned	
  
talking	
  to	
  Quixey’s	
  founders.)	
  
Startups	
  are	
  Hard	
  
From	
  the	
  WSJ:	
  
• 75%	
  of	
  startups	
  fail	
  completely	
  
• 30%	
  of	
  VC-­‐funded	
  startups	
  fail	
  completely	
  
(We’ll	
  cover	
  what	
  “VC	
  
funded”	
  means	
  shortly)	
  
Why	
  do	
  they	
  fail?	
  
• Not	
  enough	
  funding	
  
• Wasted	
  money	
  
• Hired	
  the	
  wrong	
  people	
  
• Hired	
  too	
  quickly	
  (or	
  too	
  slowly)	
  
• Unable	
  to	
  moneSze	
  
• Beaten	
  our	
  by	
  a	
  compeStor	
  
Step	
  1:	
  An	
  Idea	
  
Idea	
  
FFF	
  
Angel	
  
InvesSng	
  
VC	
  
Backed	
  
IPO	
  
Step	
  2:	
  get	
  started	
  
Idea	
  
FFF	
  
Angel	
  
InvesSng	
  
VC	
  
Backed	
  
IPO	
  
Step	
  3:	
  build	
  up	
  
Idea	
  
FFF	
  
Angel	
  
InvesSng	
  
VC	
  
Backed	
  
IPO	
  
Step	
  4:	
  prove	
  yourself	
  
Idea	
  
FFF	
  
Angel	
  
InvesSng	
  
VC	
  
Backed	
  
IPO	
  
Step	
  5:	
  be	
  successful	
  
Idea	
  
FFF	
  
Angel	
  
InvesSng	
  
VC	
  
Backed	
  
IPO	
  
Meanwhile…	
  
Idea	
  
FFF	
  
Angel	
  
InvesSng	
  
VC	
  
Backed	
  
IPO	
  
• Development	
  
• Publicity	
  
• MarkeSng	
  
• Building	
  a	
  team	
  
• HR	
  
• Sales	
  
Why	
  bother?	
  
• Work	
  on	
  something	
  you	
  care	
  about	
  
• Work	
  on	
  your	
  own	
  terms	
  
• Change	
  the	
  world	
  
Resources	
  
• UW	
  Center	
  for	
  CommercializaSon	
  
– depts.washington.edu/uwc4c/	
  
– Will	
  help	
  you	
  develop	
  ideas	
  &	
  find	
  investors	
  
• UW	
  Startup	
  Weekend	
  
– uw.startupweekend.org	
  
– Networking	
  event…	
  no	
  news	
  about	
  this	
  year	
  tho	
  
• UW	
  Career	
  Fair	
  
• Startup	
  Searle	
  
– startupsearle.com	
  
• Started	
  in	
  Searle	
  
– searle.started.in	
  
Last	
  Notes	
  
Advice…	
  
“We	
  invest	
  in	
  people,	
  not	
  in	
  products.”	
  
(paraphrased	
  from	
  one	
  of	
  Quixey’s	
  investors)	
  
	
  
	
  
Your	
  idea	
  won’t	
  stand	
  up	
  on	
  its	
  own.	
  Be	
  the	
  kind	
  
of	
  person	
  people	
  can	
  trust,	
  and	
  surround	
  
yourself	
  with	
  others	
  of	
  equal	
  caliber.	
  
	
  
And	
  network	
  like	
  crazy.	
  
A	
  startup	
  might	
  NOT	
  be	
  for	
  you	
  	
  
• Pay	
  is	
  oaen	
  lower	
  than	
  at	
  large	
  companies	
  
• Less	
  job	
  security	
  
• Long	
  hours	
  
…	
  but	
  these	
  are	
  true	
  of	
  some	
  large	
  companies	
  too!	
  
Shameless	
  plug…	
  
If	
  you	
  like	
  the	
  culture	
  but	
  don’t	
  want	
  the	
  hassle	
  
of	
  starSng	
  your	
  own	
  company…	
  
Go	
  work	
  for	
  Quixey!	
  
– www.quixey.com/careers/	
  
– 3	
  free	
  meals	
  a	
  day,	
  good	
  pay,	
  full	
  benefits	
  
– Silicon	
  Valley	
  is	
  sunny	
  and	
  beauSful	
  
– Seriously,	
  I	
  will	
  give	
  you	
  a	
  referral	
  
Ask	
  me	
  anything!	
  

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startups-presentation.pdf

  • 2. What’s  a  startup?   • A  new,  small  company   • Not  profitable  yet  (usually)   • Startups  are  very  common  in  the  tech  sector   – Computer  programs  are  cheap  and  easy   – The  internet  can  reach  a  wide  audience  quickly  
  • 3. A  Bit  About  My  Experience  
  • 4. “So,  uh…  what  did  we  hire   you  to  do?”  
  • 5. Things  I  Worked  On   • Website  (desktop  +  mobile)   • API  layer   • Search  engine  core   • QA  &  TesSng   • Internal  tools   • AnalyScs   • Data  science   • Deployment  &  operaSons   • etc.,  etc…  
  • 6. Things  I  Learned   • Python   • HTTP   • Lucene   • Nginx   • Puppet   • Fabric   • Mongo   • Search  algorithms   • Natural  language  processing   • Zookeeper   • KaZa   • Gradle   • Innumerable  smaller  APIs   • A  wee  bit  of  Hadoop   • Startups  are   awesome   • Startups  are  hard  
  • 7. Why  work  at  a  startup?  
  • 8. Have  an  awesome  work  environment  
  • 9. More  control  &  more  freedom   • Nothing  is  set  in  stone  yet   • You  might  not  even  have  a  boss!   • A  very  large  percentage  (all?)  of  the   company’s  code  will  be  YOUR  code  
  • 10. Be  part  of  a  small  team   (No  really,  that’s   it.  The  whole   company.)   Taken  about  a  year  before  I   joined.  That’s  all  of  them!  
  • 11. Be  part  of  a  small  team   (No  really,  that’s   it.  The  whole   company.)   Taken  about  a  year  before  I   joined.  That’s  all  of  them!   Be a code ninja
  • 12. Be  respected   • No  seniority   • No  “levels”   • (oaen)  No  pay  grades   • You  are  valued  based  en.rely  on  your   contribu.ons,  not  your  history  or  experience  
  • 13. Stock  opSons   What  you  pay   What  it  might  be   worth  someday   Not  much   An  awful  lot  
  • 14. How  do  I  “startup”?   (Disclaimer:  I  have  never  started  my   own  startup;  this  is  stuff  I  learned   talking  to  Quixey’s  founders.)  
  • 15. Startups  are  Hard   From  the  WSJ:   • 75%  of  startups  fail  completely   • 30%  of  VC-­‐funded  startups  fail  completely   (We’ll  cover  what  “VC   funded”  means  shortly)  
  • 16. Why  do  they  fail?   • Not  enough  funding   • Wasted  money   • Hired  the  wrong  people   • Hired  too  quickly  (or  too  slowly)   • Unable  to  moneSze   • Beaten  our  by  a  compeStor  
  • 17. Step  1:  An  Idea   Idea   FFF   Angel   InvesSng   VC   Backed   IPO  
  • 18. Step  2:  get  started   Idea   FFF   Angel   InvesSng   VC   Backed   IPO  
  • 19. Step  3:  build  up   Idea   FFF   Angel   InvesSng   VC   Backed   IPO  
  • 20. Step  4:  prove  yourself   Idea   FFF   Angel   InvesSng   VC   Backed   IPO  
  • 21. Step  5:  be  successful   Idea   FFF   Angel   InvesSng   VC   Backed   IPO  
  • 22. Meanwhile…   Idea   FFF   Angel   InvesSng   VC   Backed   IPO   • Development   • Publicity   • MarkeSng   • Building  a  team   • HR   • Sales  
  • 23. Why  bother?   • Work  on  something  you  care  about   • Work  on  your  own  terms   • Change  the  world  
  • 24. Resources   • UW  Center  for  CommercializaSon   – depts.washington.edu/uwc4c/   – Will  help  you  develop  ideas  &  find  investors   • UW  Startup  Weekend   – uw.startupweekend.org   – Networking  event…  no  news  about  this  year  tho   • UW  Career  Fair   • Startup  Searle   – startupsearle.com   • Started  in  Searle   – searle.started.in  
  • 26. Advice…   “We  invest  in  people,  not  in  products.”   (paraphrased  from  one  of  Quixey’s  investors)       Your  idea  won’t  stand  up  on  its  own.  Be  the  kind   of  person  people  can  trust,  and  surround   yourself  with  others  of  equal  caliber.     And  network  like  crazy.  
  • 27. A  startup  might  NOT  be  for  you     • Pay  is  oaen  lower  than  at  large  companies   • Less  job  security   • Long  hours   …  but  these  are  true  of  some  large  companies  too!  
  • 28. Shameless  plug…   If  you  like  the  culture  but  don’t  want  the  hassle   of  starSng  your  own  company…   Go  work  for  Quixey!   – www.quixey.com/careers/   – 3  free  meals  a  day,  good  pay,  full  benefits   – Silicon  Valley  is  sunny  and  beauSful   – Seriously,  I  will  give  you  a  referral