I spoke at Women #Leadership Conclave in #Mumbai on #funding for #startups. Here's short deck I used for my talk. Also see through my "Valuing Startups" deck. https://www.slideshare.net/manasur/valuing-startups

1. Funding startups
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2. Aaj kuch toofani karte hain…
• What is a startup?
• Why is it hard to get funded?
• How do you build a startup?• How do you build a startup?
• How do you get funded?
• Questions
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3. Time to change?
• 25,000+ startups in India
• 2,500+ startups added every year
• Around 10-15% startup founders are women
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4. Let the journey begin…
The woman who
follows the crowd will
…The woman who walk
alone is likely to findfollows the crowd will
usually go no further
than the crowd…
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alone is likely to find
herself in places no one
has been ever before

5. Yeh startup kya hai behan?
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6. A startup is a business whose products, revenues &
business model are evolving
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7. Road to funding is paved with…?
• Incomplete idea
• Skin in the game
• Team or lack of access to talent
• Business plan• Business plan
• Network
• The Pitch
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8. A well planned startup will systematically peel off
one risk at a time
• Execution
• Multi
location
• Co-founder
• Ideas
• Early
product
• Team
• Product
market fit
• Early
customers
• Customer
acquisition
strategy
• Operations
• Technology
location
• Multi
product
• Governance
• And many
more…
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Time
GrowthStartupPre-startup

9. Also, know as ‘Onion Theory of Start-up Risk’…
“Onions” = ?
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10. From “Tears” to “Woh Haseen Dard De Do”…
Assigning milestones at each phase
• Co-founder
agreement
• Opportunity
assessment
• Market scan
• Proto
type
• Core
team • MVP
• Business
model • Scaling
• Co-founder
• Ideas
• Early product
• Team
• Product market
fit
• Early customers
• Customer
acquisition
strategy
• Operations
• Technology
• Execution
• Multi location
• Multi product
• Governance
• And many more…
• Market scan team • MVP model • Scaling
Risks
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GrowthStartupPre-startup

11. Lets talk about funding…
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12. Link capital raise to milestones
• Co-founder
agreement
• Opportunity
assessment • Proto type
Milestones
Self Seed/
20-25%
Angel/
15-20%
Pre-series/
10%
Series +/
sub 10%
Funding/
Dilution
• Co-founder
• Ideas
• Early product
• Team
• Product market
fit
• Early customers
• Customer
acquisition
strategy
• Operations
• Technology
• Execution
• Multi location
• Multi product
• Governance
• And many more…
assessment
• Market scan
• Proto type
• Core team • MVP • Business model • Scaling
Risks
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Growth - VCs
Startup – A&A, select
VCs
Pre-startup – FFF,
Grants, A&A

13. Seed rounds are generally funded by FFFs
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14. Indian government has over 50+ grants/schemes
• StartupIndia
• Funding
support
• Credit
guarantees
• Tax rebates
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• Tax rebates
• Mentoring
• Mix of grants,
loans, equities
and structured
finance

15. Are you eligible?
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16. Finance minister recently launched
www.psbloansin59minutes.com
• All PSBs on one platform
• GST Returns, ITR, 6 month
bank statements
• Rate of Interest from 8%• Rate of Interest from 8%
• Working Capital as well as
Term Loan for MSMEs
• Plans to launch loans for
new businesses
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17. Accelerators, Angels and more
Accelerators for early-stage and growth-
stage startups – accelerate. Accelerate
the understanding of a startup’s product,
set them on a path of more visibility and,
in some cases, raise follow-on rounds.
Angel investor networks invests in early
stage companies and offers support to
the companies post investment.
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18. Beyond series A…Venture Capitalists
• Pros
– Capital
– Talent
– Connect
• Challenges
– ‘Grow or die’ conundrum
– Control
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19. Ecosystem is far more supportive
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20. To conclude…
• All you need is an idea, team and great execution
• Funding is available
• Build social capital – NETWORK• Build social capital – NETWORK
• Find a Mentor – Be a Mentor
• Now is time to lead and change the world
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21. Kya kare ya na kare…Questions?
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22. More questions, connect…
• Linkedin – www.linkedin.com/in/mhatremandar
• Twitter – @mandarmtweets
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23. THANK YOU.
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THANK YOU.

24. Appendix
• Company formation process
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25. Process of registration
• Hire a CA/lawyer
• Costs vary as per
state of
registration
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• Choice of state
driven by
• Your location
• Talent
• Budget