Jess, the CEO, and I on the left. Andy, our CTO, on your right. Jess and I met as freshmen roommates in college. Jess has been starting businesses since she was 13 and never stopped, and the problem she kept facing was managing her finances and understanding how the business finances were doing, never could understand accounting software, and that’s why we created inDinero.
inDinero joined Silicon Valley accelerator YC in 2010 and we raised over $1M from many big investors, including Dave McClure in the early days of 500S, and many others.
Jess and I were 20 years old at the time. Andy was 19. Young female founder + big problem - we got a lot of attention.
Don’t look back.
After we realized inDinero 1.0 was dead, we were almost out of funding, and we made some radical changes, none of them easy. The first difficult thing was:
Don’t look back.
After we realized inDinero 1.0 was dead, we were almost out of funding, and we made some radical changes, none of them easy. The first difficult thing was:
Don’t look back.
After we realized inDinero 1.0 was dead, we were almost out of funding, and we made some radical changes, none of them easy. The first difficult thing was:
Don’t look back.
After we realized inDinero 1.0 was dead, we were almost out of funding, and we made some radical changes, none of them easy. The first difficult thing was:
our employees ,the fancy office. got rid of the fancy office, our chefs, and moved back into a small apartment living room. while this was hard, it was also a huge relief. we didn’t have to pretend anymore that everything was going great. the pressure was gone. And when I say we fired everyone, I mean everyone, because next we fired our customers
our employees ,the fancy office. got rid of the fancy office, our chefs, and moved back into a small apartment living room. while this was hard, it was also a huge relief. we didn’t have to pretend anymore that everything was going great. the pressure was gone. And when I say we fired everyone, I mean everyone, because next we fired our customers
These are some metrics that matter. Every business is different, but it’s important to remember that you didn’t start your business to collect email addresses. Measure engagement. Measure revenue.
Empathy pays.
Let me tell you how customer success generated us revenue without any outbound marketing efforts at all.
These are some metrics that matter. Every business is different, but it’s important to remember that you didn’t start your business to collect email addresses. Measure engagement. Measure revenue.
The 4th lesson I want to share is about metrics, specifically about which metrics we wasted time caring about and which helped us.
Don’t look back.
After we realized inDinero 1.0 was dead, we were almost out of funding, and we made some radical changes, none of them easy. The first difficult thing was:
The 4th lesson I want to share is about metrics, specifically about which metrics we wasted time caring about and which helped us.
I hope that my presentation today will help you start over if you fail, find your customer pain, value empathy, focus on the metrics that matter most for your business, and build diverse teams - so you can build great businesses. I also hope that you won’t have to burn $1M to figure it out.
Now, I’d like to open for questions.