This pitch template outlines the key sections and information to include in a 5 minute pitch for a new idea or business. The sections are: market opportunity, team, market analysis and customer development, competitors, MVP traction, next steps, and funding needs. The purpose is to concisely convey the problem being solved, product or service offering, traction to date, and plans for growth and next steps.

1. Your Idea/Team name
5 min Pitch Template
V1
Date
Where do you present today

2. Market / Opportunity (1 slide)
• What is the market
• What is the opportunity
• What is your idea
• What is your idea’s value proposition
– What is the problem you are solving
2

3. Your team (1 slide)
• List team members and roles
• Point out notable accomplishments
• Why is this the best team to execute this idea
3

4. Market Analysis/Customer
Development (2 slides)
• What have you learned about the market
• What have you learned about your customers
• What business model did you create as a result
– Customers and value proposition to them
– Revenue model
– Value delivery: channels and customer relationship
– Your cost structure and required resources/partners
• What is the resulting MVP you produced
4

5. Competitors (1 slide)
• Who are the competitors
• What are they doing
• Why are you different
• What is your competitive advantage
5

6. MVP Traction (2 slides)
• Results of your MVP release
• What were the metrics you set out to collect
• What metrics did you collect
– What was the traction?
• What did you learn from this MVP
• What do you intend to change
• Show your product growth since you launched
6

7. Next steps (2 slides)
• Your plans for 6 months
– Expected growth of your product in 6 months
– Next MVPs for 6 months
– Customer acquisition strategy
• Your needs
– Introductions
– Partnerships
– Funding
7