Startup Budgeting 101 - The Grind Bootcamp @ OCAD University

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This presentation was made on Feb 4, 2016, at OCAD University in Toronto, Canada as part of a weekly startup bootcamp series.

Business

Feb 4, 2016
@CoryRosenfield
cory@qoints.com

• About Me
• Key Terms & Principles
• Important Documents
• Budgeting Best Practices
• Fundraising 101
• Non-Dilutive Funding Sources
• Questions
• Worksheet
Agenda
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

3
About Me
- Laurier BBA (2 years)
- Fidelity IT – Acquired (Age 20)
- Supernova – Financial Controller
- Conestoga - ACET
- EP, InfiniteSM, Qoints
- Golf|Baseball|Biking|Stocks|Real-Estate|Fantasy-Sports
Cory Ian Rosenfield, EST. 1985 – Thornhill
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

• COGS
• Gross
• Net
• Margin
Key Terms & Principles
• MRR
• Run Rate
• CAC
• LTV
• Churn Rate
• Growth Rate
• Burn Rate
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

• Income Statement
• Balance Sheet
• Cash Flow
• Staffing Sheet
• Sales Projections/Pipeline
*Should all have versions for actual and projected
• Cap Table
• Shareholders Agreement
• ESOP
Important Documents
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

• Fixed vs. Variable Costs
• Get people excited – and they give you FREE stuff
• Equity (and options) are your most valuable resource
• Save 15% for a rainy day
Budgeting Best Practices
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

HOW TO FUND MY BUSINESS??? (in order of cost)
• Revenue
• Grants & Tax Credits
• Loans/Debt
• Equity
• Angel
• VC
• Institutional
Fundraising 101
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

• Ontario Centres of Excellence – Smart Start, Market
Readiness, Etc. (matching commercialization)
• IRAP (technical advancement)
• Enterprise Toronto (regional acceleration)
• MaRS Embark (22-29 for 6 months)
• MaRS Embedded Executive (senior leader for 6 months)
• N1M (regional acceleration)
• MITACS (PHD/Masters students)
• ICTC (hiring under 30)
• CDMN Soft Landing (travel)
• SR&ED (research & development)
• FedDev IBI (accredited investor match)
Non-Dilutive Funding Sources
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

SEED STAGE: incubators, friends & family, angel investors, early VCs
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

Worksheet (Cash Flow Statement)
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

@CoryRosenfield
cory@qoints.com
www.qoints.com
Feb 4, 2016
@CoryRosenfield
cory@qoints.com

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well

Saba Software

According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place. In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board. • Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations • Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee • Understand how managers can build trust and make it comfortable for employees to provide upward feedback • Unite your organisation with a unified approach to 1:1 meetings Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose. About the Speakers Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS) Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner. Teala Wilson - Senior Consultant, Strategic Services, Saba Software Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design. Want to learn more? Join us for an upcoming Product Tour! http://bit.ly/2yitfqu

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Startup Budgeting 101 - The Grind Bootcamp @ OCAD University

1. Feb 4, 2016 @CoryRosenfield cory@qoints.com

2. • About Me • Key Terms & Principles • Important Documents • Budgeting Best Practices • Fundraising 101 • Non-Dilutive Funding Sources • Questions • Worksheet Agenda Feb 4, 2016 @CoryRosenfield cory@qoints.com

3. 3 About Me - Laurier BBA (2 years) - Fidelity IT – Acquired (Age 20) - Supernova – Financial Controller - Conestoga - ACET - EP, InfiniteSM, Qoints - Golf|Baseball|Biking|Stocks|Real-Estate|Fantasy-Sports Cory Ian Rosenfield, EST. 1985 – Thornhill Feb 4, 2016 @CoryRosenfield cory@qoints.com

4. • COGS • Gross • Net • Margin Key Terms & Principles • MRR • Run Rate • CAC • LTV • Churn Rate • Growth Rate • Burn Rate Feb 4, 2016 @CoryRosenfield cory@qoints.com

5. • Income Statement • Balance Sheet • Cash Flow • Staffing Sheet • Sales Projections/Pipeline *Should all have versions for actual and projected • Cap Table • Shareholders Agreement • ESOP Important Documents Feb 4, 2016 @CoryRosenfield cory@qoints.com

6. • Fixed vs. Variable Costs • Get people excited – and they give you FREE stuff • Equity (and options) are your most valuable resource • Save 15% for a rainy day Budgeting Best Practices Feb 4, 2016 @CoryRosenfield cory@qoints.com

7. HOW TO FUND MY BUSINESS??? (in order of cost) • Revenue • Grants & Tax Credits • Loans/Debt • Equity • Angel • VC • Institutional Fundraising 101 Feb 4, 2016 @CoryRosenfield cory@qoints.com

8. • Ontario Centres of Excellence – Smart Start, Market Readiness, Etc. (matching commercialization) • IRAP (technical advancement) • Enterprise Toronto (regional acceleration) • MaRS Embark (22-29 for 6 months) • MaRS Embedded Executive (senior leader for 6 months) • N1M (regional acceleration) • MITACS (PHD/Masters students) • ICTC (hiring under 30) • CDMN Soft Landing (travel) • SR&ED (research & development) • FedDev IBI (accredited investor match) Non-Dilutive Funding Sources Feb 4, 2016 @CoryRosenfield cory@qoints.com

9. SEED STAGE: incubators, friends & family, angel investors, early VCs Feb 4, 2016 @CoryRosenfield cory@qoints.com

10. Feb 4, 2016 @CoryRosenfield cory@qoints.com

11. Worksheet (Cash Flow Statement) Feb 4, 2016 @CoryRosenfield cory@qoints.com

12. @CoryRosenfield cory@qoints.com www.qoints.com Feb 4, 2016 @CoryRosenfield cory@qoints.com

Startup Budgeting 101 - The Grind Bootcamp @ OCAD University

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Startup Budgeting 101 - The Grind Bootcamp @ OCAD University