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<ul><li>Executive Summary </li></ul><ul><li>Situation Analysis </li></ul><ul><li>Market Summary </li></ul><ul><li>Market D...
<ul><li>Marketing Objectives </li></ul><ul><li>Financial Objectives </li></ul><ul><li>Target Marketing </li></ul><ul><li>P...
<ul><li>Handbag Obsessions is an established wholesaler of handbags in New York.  </li></ul><ul><li>Our product offers eve...
<ul><li>Handbag Obsessions markets its product line with each handbag having a name and an identity that customers can qui...
<ul><li>This way of thinking assures that the company is doing “Right” by the customers.  </li></ul><ul><li>We are seeking...
<ul><li>Handbag Obsessions will increase sales to more than $1 million in three years, while also improving the gross marg...
<ul><li>Information in this section provides rationale and support for the marketing objectives, plans, and strategies tha...
<ul><li>Target Buyer or End User Situation :  Analyzes the identification and behavior of target buyers/end users and cons...
<ul><li>Women's handbag market is over a $1B a year business nationwide </li></ul><ul><li>Handbag Obsession expects to cap...
<ul><li>Needs:  </li></ul><ul><li>New York and California have the highest fashion stats in the United States </li></ul><u...
08/22/11
<ul><li>There are only a handful of other businesses offering designer handbags </li></ul><ul><li>Our competitive advantag...
<ul><li>We desire to run a business selling handbags in wholesale clubs. </li></ul><ul><li>We have planned via our marketi...
<ul><li>Goals and Objectives </li></ul><ul><li>Maintain a Marketing dashboard with real-time information on each product. ...
<ul><li>Evaluate each handbag that we sell to ensure that price is an indicator of value. </li></ul><ul><li>Value is judge...
<ul><li>We will need to evaluate: Total cost, Fixed cost, Variable cost, Unit Variable cost and Marginal cost. </li></ul><...
<ul><li>To ensure the success of our business it will be necessary to introduce new products and develop brand extensions....
<ul><li>As our handbags will be placed in  wholesale clubs, it will be important to maintain relationships with each club ...
<ul><li>Profitability success will be determined by sales and repeat business, but our reputation success will be determin...
<ul><li>One of the critical issues we’re going to face with starting a new business is the economy.  </li></ul><ul><li>We ...
<ul><li>PUSH STRATEGIES  </li></ul><ul><li>Partake in tradeshows to promote our product. </li></ul><ul><li>Create terms wi...
<ul><li>PULL </li></ul><ul><li>Strong advertising promotion </li></ul><ul><li>Management will establish a relationship wit...
<ul><li>Ultimately our mission is to supply each of our unique customers with the finely detailed handbag style of their c...
<ul><li>We want to create a shopping environment that caters to the needs of all women </li></ul><ul><li>To become the num...
Financial Objectives <ul><li>Revenue </li></ul><ul><ul><li>Revenue objectives for our marketing plan needs to be very spec...
Financial Objectives Continued <ul><li>Advertising   </li></ul><ul><li>The advertising schedule set up in a marketing camp...
Financial Objectives Continued <ul><li>Profit </li></ul><ul><li>Profit projections are a significant part of the revenue p...
08/22/11
<ul><li>Targeted Market: </li></ul><ul><ul><li>New York and California have the highest fashion stats in the United States...
<ul><li>Handbag Obsessions will be discovered through: </li></ul><ul><ul><li>Neighborhood Storefronts </li></ul></ul><ul><...
<ul><li>The primary customer is the professional and domestic woman with a household income of $40,000 or more.  Her main ...
<ul><li>Leisure Activities </li></ul><ul><ul><li>Supports the Arts </li></ul></ul><ul><ul><li>Business woman and mother </...
<ul><li>What kind of products is it? </li></ul><ul><ul><li>Fashionable, high standard quality handbags that are unique and...
<ul><li>Handbag Obsessions is based on the following factors : </li></ul><ul><li>Product:  </li></ul><ul><ul><li>Pax </li>...
<ul><li>Promotion:  </li></ul><ul><ul><li>Media Advertising  </li></ul></ul><ul><ul><ul><li>Catalogs </li></ul></ul></ul><...
<ul><li>Handbag Obsessions is a new product at the introduction stage of the product life cycle. </li></ul><ul><li>Informi...
<ul><li>The marketing costs are a detailed examination of the costs incurred in the business and an administration of the ...
<ul><li>Each handbag would need to apply a percentage of the sales to promotion. </li></ul><ul><li>As this business requir...
<ul><li>Placing Handbags Obsession in a wholesale club brings a unique marketing issue, as the owners will need to maintai...
<ul><li>Sales projections is a month by month prediction of the level of sales Handbags Obsessions expect to achieve. </li...
<ul><li>It helps to mange each product line as well as avoiding unforeseen cash flow. </li></ul><ul><li>Real-time adjustme...
<ul><li>Obtain feedback from wholesale club regarding sales volumes. </li></ul><ul><li>Encourage customer feedback on post...
<ul><li>There are many free templates available on the internet. </li></ul><ul><li>Complete two forecasts “best guess”- re...
<ul><li>BUDGET </li></ul><ul><li>PROFITIABILITY </li></ul><ul><li>EFFICIENCY </li></ul>08/22/11
<ul><li>SALES, STOCK, EMPLOYEES, DISTRIBUTORS, MARKETING, ADVERTISMENT, MONTHLY/QUARTERLY  </li></ul><ul><li>BUDGETS WILL ...
<ul><li>Increase profit margin in sales  </li></ul><ul><ul><li>Reduce costs in inventory </li></ul></ul><ul><ul><li>Increa...
<ul><li>Store space will be available 4 months before grand opening. </li></ul><ul><li>Qualified staff will be trained 30 ...
<ul><li>MARKETING PLAN WILL BE UPDATED AND REVISED EVERY 12 MONTHS AND REVIEWED EVERY QUARTER. </li></ul><ul><li>*  This w...
<ul><li>SALES – DETERMINE WAYS TO INCREASE SALES  BY REVIEWING MARKETING MIX AND BRANDING. DEVELOP NEW PROMOTIONAL SALES. ...
08/22/11
08/22/11
<ul><li>http:// www.bplans.com/clothing_retail_business_plan/executive_summary_fc.php   </li></ul><ul><li>http :// www.sma...
<ul><li>http://www.nucifora.com/art_235.html </li></ul><ul><li>http://smallbusiness.chron.com/four-examples-financial-obje...
<ul><li>http://www.nucifora.com/art_235.html </li></ul><ul><li>http:// smallbusiness.chron.com/four-examples-financial-obj...
<ul><li>http://www.quickmba.com/marketingplan </li></ul><ul><li>http://www.morebusiness.com/templates/bplans </li></ul><ul...
<ul><li>http://www.entrepreneur.com/howtostartawholeslaedistributionbusiness </li></ul><ul><li>http://mindtools.com/strate...
<ul><li>Bosworth, Michael Hall and, John.  Customer-Centric Selling . New York, NY: Mcgraw-Hill Professional Publishing, 2...
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Handbag_Obession

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Handbag_Obession

  1. 2. <ul><li>Executive Summary </li></ul><ul><li>Situation Analysis </li></ul><ul><li>Market Summary </li></ul><ul><li>Market Demographics: Needs, Trends, and Growth </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Competition </li></ul><ul><li>Keys to Success </li></ul><ul><li>Critical Issues </li></ul><ul><li>Channels </li></ul><ul><li>Mission </li></ul>08/22/11
  2. 3. <ul><li>Marketing Objectives </li></ul><ul><li>Financial Objectives </li></ul><ul><li>Target Marketing </li></ul><ul><li>Positioning </li></ul><ul><li>Marketing Mix </li></ul><ul><li>Breakdown of Marketing Costs </li></ul><ul><li>Link To Sales Projections </li></ul><ul><li>Controls: Implementation Milestones, Contingency Planning, Recommendations and Alternatives </li></ul><ul><li>Appendices Bibliography </li></ul>08/22/11
  3. 4. <ul><li>Handbag Obsessions is an established wholesaler of handbags in New York. </li></ul><ul><li>Our product offers every woman self-confidence and certainty in an appealing and elegant way. </li></ul><ul><li>Some of the handbags we carry are comprised of private dividers which allow us to carry items that we use on a regular basis. </li></ul>08/22/11
  4. 5. <ul><li>Handbag Obsessions markets its product line with each handbag having a name and an identity that customers can quickly connect with. </li></ul><ul><li>Types of Handbags: </li></ul><ul><ul><li>Pax - Perhaps for large bags that can pack a lot of items </li></ul></ul><ul><ul><li>Pucker – a classy evening type handbag </li></ul></ul><ul><ul><li>Keri -medium size handbag that allows for the daily needs </li></ul></ul><ul><ul><li>Race Case – Perhaps a business attaché’ case for the professional woman working in a rat race </li></ul></ul><ul><ul><li>Leisure – Perhaps a handbag for the more leisure times in our lives such as grocery shopping, running errands, etc. </li></ul></ul>08/22/11
  5. 6. <ul><li>This way of thinking assures that the company is doing “Right” by the customers. </li></ul><ul><li>We are seeking funding to expand Handbag Obsessions operations to include a catalog of our products </li></ul><ul><li>Based upon conservative market growth projections, once start-up funding is secured, the company expects to generate very healthy sales revenues in Fiscal Years 1, 2 and 3. </li></ul>08/22/11
  6. 7. <ul><li>Handbag Obsessions will increase sales to more than $1 million in three years, while also improving the gross margin on sales and cash management and working capital. </li></ul><ul><li>Handbag Obsessions business plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. </li></ul>08/22/11
  7. 8. <ul><li>Information in this section provides rationale and support for the marketing objectives, plans, and strategies that we’ve outlined. </li></ul><ul><li>Market Summary and Demographics : Presents information on trends </li></ul><ul><li>Market Situation : Includes size, growth trends of total market, and key segments </li></ul><ul><li>Competitive Situation : Provides a description of major competitors </li></ul>08/22/11
  8. 9. <ul><li>Target Buyer or End User Situation : Analyzes the identification and behavior of target buyers/end users and consumer wants and needs </li></ul><ul><li>Product Situation : Includes sales, prices, and contribution margins </li></ul><ul><li>Distribution Situation : Provides information on size, trends, and importance of each distribution channel for the company's products </li></ul>08/22/11
  9. 10. <ul><li>Women's handbag market is over a $1B a year business nationwide </li></ul><ul><li>Handbag Obsession expects to capture about 50% of that market </li></ul><ul><li>We forecast this summary for the end of the fiscal year due to our low cost and high quality products </li></ul>08/22/11
  10. 11. <ul><li>Needs: </li></ul><ul><li>New York and California have the highest fashion stats in the United States </li></ul><ul><li>Trends: </li></ul><ul><li>Focused on providing high-end merchandise at a lower price in order to attract consumers </li></ul><ul><li>Growth : </li></ul><ul><li>Marshal Cohen, a chief industry analyst stated, “sales of handbags actually increased by 31% in stores nationwide and over 14% due to online sales” </li></ul>08/22/11
  11. 12. 08/22/11
  12. 13. <ul><li>There are only a handful of other businesses offering designer handbags </li></ul><ul><li>Our competitive advantage stems from our design experts and the quality of our products. </li></ul><ul><li>Our designs feature emphasize on our customers’ needs. </li></ul><ul><li>Most of our competition has out priced themselves and we offer are products at an affordable price. </li></ul>08/22/11
  13. 14. <ul><li>We desire to run a business selling handbags in wholesale clubs. </li></ul><ul><li>We have planned via our marketing plan and from input from the team. </li></ul><ul><li>We will have attempted to sell a product to make a profit. </li></ul><ul><li>If success is where preparation and opportunity meet, then Handbag Obsessions will be very successful. </li></ul>08/22/11
  14. 15. <ul><li>Goals and Objectives </li></ul><ul><li>Maintain a Marketing dashboard with real-time information on each product. </li></ul><ul><li>Maintaining a dashboard linked to the marketing plan will provide a road map that monitors the achievements of goals and objectives. </li></ul>08/22/11
  15. 16. <ul><li>Evaluate each handbag that we sell to ensure that price is an indicator of value. </li></ul><ul><li>Value is judged by consumers as worth and desirability that satisfies some need. </li></ul><ul><li>Maximize every product line profit in the short-run to achieve the profits in the long-run </li></ul><ul><li>Profit= total revenues-total costs </li></ul>08/22/11
  16. 17. <ul><li>We will need to evaluate: Total cost, Fixed cost, Variable cost, Unit Variable cost and Marginal cost. </li></ul><ul><li>A Break-even analysis could be employed to analyze total revenue and total cost to determine profitability for each handbag. </li></ul>08/22/11
  17. 18. <ul><li>To ensure the success of our business it will be necessary to introduce new products and develop brand extensions. </li></ul><ul><li>The logo could be applied to new streams of products that would compliment the current handbag varieties. </li></ul><ul><li>Keeping the product life cycles new will ensure that customers are returning to view new releases of the latest additions to our brand. </li></ul>08/22/11
  18. 19. <ul><li>As our handbags will be placed in wholesale clubs, it will be important to maintain relationships with each club to retain target market. </li></ul><ul><li>80/20 rule. 80% of our sales will come from 20% of our customers. Dealing with matters as they arise within the clubs quickly and efficiently, will ensure continued success of our business. </li></ul>08/22/11
  19. 20. <ul><li>Profitability success will be determined by sales and repeat business, but our reputation success will be determined by customer satisfaction. </li></ul><ul><li>Giving customers more than what they expect will result in satisfied customers returning to make new purchases and spreading word of mouth to new customers. </li></ul>08/22/11
  20. 21. <ul><li>One of the critical issues we’re going to face with starting a new business is the economy. </li></ul><ul><li>We provide in this presentation a chart taken from a 2007-2008 consumer survey that was completed by the Bureau of Labor Statistics and can be found on page 48 of the 52 page report referred to as the Consumer Expenditure Survey Anthology, 2011. </li></ul><ul><li>Keeping in mind this is a survey from 3-4 years ago and the economy has only become worse. </li></ul>08/22/11
  21. 22. <ul><li>PUSH STRATEGIES </li></ul><ul><li>Partake in tradeshows to promote our product. </li></ul><ul><li>Create terms with vendor to stock product. </li></ul><ul><li>Create efficiency in supply chain to allow retailer a resourceful supply. </li></ul><ul><li>Create a package design to encourage purchase. </li></ul><ul><li>POS(point of sale) display. </li></ul>08/22/11
  22. 23. <ul><li>PULL </li></ul><ul><li>Strong advertising promotion </li></ul><ul><li>Management will establish a relationship with customers. </li></ul><ul><li>Create sales promotions and discounts. </li></ul>08/22/11
  23. 24. <ul><li>Ultimately our mission is to supply each of our unique customers with the finely detailed handbag style of their choice that creates an exceptionally outstanding look and enhances their appearance meanwhile maintaining organization of their possessions. </li></ul><ul><li>Provide each customer with a quality product that offers an assortment of handbags that will present every woman with self-confidence and certainty in an appealing and elegant way. </li></ul>08/22/11
  24. 25. <ul><li>We want to create a shopping environment that caters to the needs of all women </li></ul><ul><li>To become the number one handbag company throughout the United States </li></ul><ul><li>To achieve a net profit of $50,000 by the end of the second year, and $150,000 by the end of the third year. </li></ul><ul><li>To be an active member and participant of all the surrounding fashion shows where models are using our handbag products in their shows. </li></ul>08/22/11
  25. 26. Financial Objectives <ul><li>Revenue </li></ul><ul><ul><li>Revenue objectives for our marketing plan needs to be very specific so that the company can have a way of measuring the plan's success or failure. </li></ul></ul><ul><li>Costs </li></ul><ul><ul><li>The projected costs are made up of the elements required to manufacture and distribute the product including material costs, shipping costs and personnel costs. </li></ul></ul>08/22/11
  26. 27. Financial Objectives Continued <ul><li>Advertising </li></ul><ul><li>The advertising schedule set up in a marketing campaign uses historical data of past campaigns and research. As Handbag Obsessions is a newly launched product in the marketplace, Objective and Task would be the best approach. </li></ul><ul><li>After the marketing plan is completed, analyzing the advertising dollars spent will assist with determining more efficient ways to spend those dollars on future marketing plans. </li></ul>08/22/11
  27. 28. Financial Objectives Continued <ul><li>Profit </li></ul><ul><li>Profit projections are a significant part of the revenue projections in the marketing plan, and profit must be monitored as closely as revenue. </li></ul><ul><li>Profit is not just a function of how low the company can get the cost to deliver product, it is also based on how much Handbag Obsessions can raise the asking price. </li></ul>08/22/11
  28. 29. 08/22/11
  29. 30. <ul><li>Targeted Market: </li></ul><ul><ul><li>New York and California have the highest fashion stats in the United States. </li></ul></ul><ul><ul><li>25% of the approximate 20,000 fashion designers are self-employed </li></ul></ul><ul><ul><li>28 percent of fashion designers worked for apparel, piece goods, and notions merchant </li></ul></ul><ul><ul><li>Wholesalers </li></ul></ul><ul><ul><li>Each year, over $250 billion is spent on fashion (including accessories) in the United </li></ul></ul><ul><ul><li>States and over $20 billion in revenue is generated annually. </li></ul></ul>08/22/11
  30. 31. <ul><li>Handbag Obsessions will be discovered through: </li></ul><ul><ul><li>Neighborhood Storefronts </li></ul></ul><ul><ul><li>Friends and Customers by word of mouth </li></ul></ul><ul><ul><li>Personal shoppers and email listings </li></ul></ul><ul><ul><li>Women’s fashion magazines </li></ul></ul><ul><ul><li>Local press and advertising </li></ul></ul><ul><ul><li>Travel, business and shopping catalogues </li></ul></ul>08/22/11
  31. 32. <ul><li>The primary customer is the professional and domestic woman with a household income of $40,000 or more. Her main characteristics will be: </li></ul><ul><ul><li>Professional woman ages 30-55 </li></ul></ul><ul><ul><li>Household income over $40,000 </li></ul></ul><ul><ul><li>Enjoys the luxury of owning quality and elegance </li></ul></ul><ul><ul><li>Psychographics </li></ul></ul><ul><ul><li>Looks for bargains, but is willing to spend money on quality items </li></ul></ul><ul><ul><li>Would like more assistance in understanding what type of handbag is appropriate for her and her lifestyle </li></ul></ul><ul><ul><li>Wants to look her best because she wants to feel good about herself as well as make a good impression at her job. </li></ul></ul>08/22/11
  32. 33. <ul><li>Leisure Activities </li></ul><ul><ul><li>Supports the Arts </li></ul></ul><ul><ul><li>Business woman and mother </li></ul></ul><ul><ul><li>Watches HBO, Lifetime and the Hallmark Channel </li></ul></ul><ul><ul><li>Reads Vogue, New Yorker </li></ul></ul><ul><ul><li>Is internet savvy </li></ul></ul><ul><ul><li>Travels and enjoys visits with friends </li></ul></ul><ul><ul><li>Enjoys eating out as well as taking time for herself at the spa </li></ul></ul>08/22/11
  33. 34. <ul><li>What kind of products is it? </li></ul><ul><ul><li>Fashionable, high standard quality handbags that are unique and can’t be found anywhere else </li></ul></ul><ul><li>What is the single most important benefit it offers? </li></ul><ul><ul><li>Elegance and practicality at an affordable price </li></ul></ul><ul><li>Who is its most important competitor? </li></ul><ul><ul><li>Coach, Gucci and any other highly marketed designer handbag </li></ul></ul><ul><li>What is the significant customer benefit of that difference? </li></ul><ul><ul><li>None of the other companies offer money back guarantee with a six-month warranty included in the purchase of the handbag. </li></ul></ul>08/22/11
  34. 35. <ul><li>Handbag Obsessions is based on the following factors : </li></ul><ul><li>Product: </li></ul><ul><ul><li>Pax </li></ul></ul><ul><ul><li>Pucker </li></ul></ul><ul><ul><li>Keri </li></ul></ul><ul><ul><li>Race Case </li></ul></ul><ul><ul><li>Leisure </li></ul></ul><ul><li>Price: </li></ul><ul><ul><li>The company will offer quality handbags at less cost than the existing market standard. </li></ul></ul><ul><ul><li>Handbags will cost from $12-$60. </li></ul></ul>08/22/11
  35. 36. <ul><li>Promotion: </li></ul><ul><ul><li>Media Advertising </li></ul></ul><ul><ul><ul><li>Catalogs </li></ul></ul></ul><ul><ul><ul><li>Magazines </li></ul></ul></ul><ul><ul><ul><li>Social Media Sites </li></ul></ul></ul><ul><li>Incentives: </li></ul><ul><ul><li>Rebates/Free subscriptions </li></ul></ul><ul><ul><li>Discounts for customer referrals </li></ul></ul><ul><li>Distribution of Channel: </li></ul><ul><ul><li>Initially sold through our wholesale company </li></ul></ul><ul><ul><li>Will later be available through retail outlets to be sold before the holidays. </li></ul></ul>08/22/11
  36. 37. <ul><li>Handbag Obsessions is a new product at the introduction stage of the product life cycle. </li></ul><ul><li>Informing customers regarding our product is our primary promotional objective. </li></ul><ul><li>Marketing mix consists of: </li></ul><ul><li>Pricing </li></ul><ul><li>Product </li></ul><ul><li>Promotion </li></ul><ul><li>Once the Channels of Distribution have been finalized, it will be important to link these to the business strategy to breakdown the marketing costs. </li></ul>08/22/11
  37. 38. <ul><li>The marketing costs are a detailed examination of the costs incurred in the business and an administration of the marketing function. </li></ul><ul><li>It impacts sales volume that also relates costs resulting in profitability. </li></ul><ul><li>Each handbag will also need to have individual sales targets as each handbag will have a different appeal to a different target audience. </li></ul>08/22/11
  38. 39. <ul><li>Each handbag would need to apply a percentage of the sales to promotion. </li></ul><ul><li>As this business requires an initial high cost promotional campaign a 10% cost per anticipated sale would ensure each handbag contributes to the marketing costs. </li></ul><ul><li>The following year this amount can be adjusted as brand awareness increases. </li></ul>08/22/11
  39. 40. <ul><li>Placing Handbags Obsession in a wholesale club brings a unique marketing issue, as the owners will need to maintain a tight budget as the wholesale concept results in lower cost items for the customer. </li></ul><ul><li>Templates for completing a marketing budget plan are readily available and Microsoft has several templates. </li></ul>08/22/11
  40. 41. <ul><li>Sales projections is a month by month prediction of the level of sales Handbags Obsessions expect to achieve. </li></ul><ul><li>Sales projections will be prepared once per year. </li></ul><ul><li>This purpose is to identify problems or opportunities with each product line. </li></ul>08/22/11
  41. 42. <ul><li>It helps to mange each product line as well as avoiding unforeseen cash flow. </li></ul><ul><li>Real-time adjustments can be made for each handbag depending upon the achievement of each target for each month. </li></ul><ul><li>Questions Handbag Obsessions needs to ask to clarify the Sales projections. </li></ul>08/22/11
  42. 43. <ul><li>Obtain feedback from wholesale club regarding sales volumes. </li></ul><ul><li>Encourage customer feedback on post purchase to improve handbags. </li></ul><ul><li>Check web based sales against wholesale club sales for data to estimate orders for each product line. </li></ul><ul><li>Review new markets to increase growth. </li></ul>08/22/11
  43. 44. <ul><li>There are many free templates available on the internet. </li></ul><ul><li>Complete two forecasts “best guess”- results the business hopes to achieve and “worst case” – low estimates that you are confident of achieving that result in a break even rather than high profit outcome. </li></ul><ul><li>Keep collecting data to help with next years sales projections. </li></ul>08/22/11
  44. 45. <ul><li>BUDGET </li></ul><ul><li>PROFITIABILITY </li></ul><ul><li>EFFICIENCY </li></ul>08/22/11
  45. 46. <ul><li>SALES, STOCK, EMPLOYEES, DISTRIBUTORS, MARKETING, ADVERTISMENT, MONTHLY/QUARTERLY </li></ul><ul><li>BUDGETS WILL BE MONITORED AND REVIEW ON A MONTHY BASIS. IF THERE ARE ANY DEVIATIONS, STEPS MUST BE TAKEN IMMEDIATELY TO CLOSE ANY GAPS. </li></ul>08/22/11
  46. 47. <ul><li>Increase profit margin in sales </li></ul><ul><ul><li>Reduce costs in inventory </li></ul></ul><ul><ul><li>Increase assets </li></ul></ul><ul><ul><li>Reduce waste </li></ul></ul><ul><li>All employees are working efficiently </li></ul><ul><ul><li>Products are profitable </li></ul></ul><ul><ul><li>Customer satisfaction </li></ul></ul><ul><ul><li>Logistic cost </li></ul></ul><ul><ul><li>Delivery service </li></ul></ul><ul><ul><li>Orders received correctly </li></ul></ul>08/22/11
  47. 48. <ul><li>Store space will be available 4 months before grand opening. </li></ul><ul><li>Qualified staff will be trained 30 days before grand opening. </li></ul><ul><li>Marketing Managers will be responsible for sales, in-store marketing, invoices, purchasing, hiring staff and other managerial responsibilities. </li></ul>08/22/11
  48. 49. <ul><li>MARKETING PLAN WILL BE UPDATED AND REVISED EVERY 12 MONTHS AND REVIEWED EVERY QUARTER. </li></ul><ul><li>* This will ensure that the Marketing Plan is on schedule and make corrections if needed. </li></ul>08/22/11
  49. 50. <ul><li>SALES – DETERMINE WAYS TO INCREASE SALES BY REVIEWING MARKETING MIX AND BRANDING. DEVELOP NEW PROMOTIONAL SALES. </li></ul><ul><li>MARKETING – CONDUCT MARKETING RESEARCH TO ENHANCE PRODUCTS PROFITIBITY. DETERMINE IF PRODUCTS MUST BE REPOSITIONS OR MODIFY THE MARKET. DEVELOP NEW MARKETING SCHEMES. </li></ul><ul><li>EMPLOYEES – DETERMINE IF STAFF IS WORKING EFFICIENTLY AND IF TRAINING IS A DETERMINE FACTOR. </li></ul>08/22/11
  50. 51. 08/22/11
  51. 52. 08/22/11
  52. 53. <ul><li>http:// www.bplans.com/clothing_retail_business_plan/executive_summary_fc.php </li></ul><ul><li>http :// www.smallbusinessnotes.com/starting-a-business/marketing-plan-marketing-objectives-and-strategies.html </li></ul><ul><li>http://www.ehow.com/how_2306678_market-women.html </li></ul><ul><li>http://www.bplans.com/clothing_retail_business_plan/executive_summary_fc.php </li></ul><ul><li>http://www.bplans.com/clothing_retail_business_plan/executive_summary_fc.php </li></ul>08/22/11
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