This document outlines the marketing plan for the blockbuster film Star Trek. The core audience is identified as 12-34 year old males, with adults as a secondary audience. Marketing will start over a year before the May 2009 release date, beginning with teaser materials in January 2008. A multi-phase marketing campaign will target both dedicated "Trekkies" as well as broader blockbuster fans, maximizing spectacle and the new cast while minimizing legacy elements. A media strategy will broadly target males with impactful placements of spectacular, inclusive creative materials centered on establishing the film as the most anticipated of the summer. Cinema posters and trailers will be the first visual materials, beginning with teaser versions in January and November 2008.