This document discusses the importance of strategic thinking and planning in a changing global context. It emphasizes that (1) the future is unpredictable and past strategies may no longer apply, (2) most organizations implement less than 10% of their intended strategies, and (3) strategy is about adapting to changes rather than past successes. It argues that strategic readiness is now an imperative given how quickly industries are evolving. Organizations must reinvent themselves to survive and thrive in today's turbulent environment.