The document summarizes an exhibit on the history of tobacco use from its origins among indigenous peoples in the Americas to its modern form as a mass-market consumer product and public health issue. It traces tobacco's introduction to Europe, its cultivation and commercialization in the American colonies and the origins of major tobacco companies in the 1800s. It then details the development of the modern cigarette industry in the late 19th century, the rise of mass marketing in the 1900s, and the growing scientific evidence and public health responses to the health hazards of smoking from the 1950s onward.

1. Tobacco: Panacea to PandemicTobacco: People to ProfitA walk through dual sided exhibit, portrayed in 11 individual stages of tobacco history.The Tobacco Installation unveils both sides of the controversy simultaneously.Story lines-the tobacco plant, agent of administration, Protagonist - people/ public/ victim and herosAntagonist the industry.

2. Tobacco: Panacea to PandemicTable of Contents- Stages1.Origins of tobacco in the US-1492-1492-17002.Tobacco Farming and product manufacturing 1700-18003.The origins of tobacco manufacturers 1800-18801880 4.The modern American cigarette1880-19135.Mass Marketing1900-1950 6.Discovery of the Health Hazard 1950-19547.The industry response to the health hazard 1954-19688.The public health response to the health hazard (SGR reports/warnings/ clean air)1964 9.The fight for clean air/Famir/ shifting public attitudes 11.Tobacco litigation 12.Global tobacco use today and in the future

3. Tobacco: Panacea to PandemicStaff Curator - Alan Blum / Michael Cummingsassistant curator - Julia Purperachef researcher Tracey / Anthonyresearch assistant: Tracey / Anthony/ jphistorian: Gene Boriodesigner:JP/ Paul Hage / Anthony Brown/ science museum folkaudio visual: paul/hage…other companies/ squeaky wheel- brianmilbrand- press Tony Billonni/Deb Pettibone Launch Date: No World tobacco date May 2012. Audience: pedestrian / educational

4. Stage 1: The beginningBeginning- Local Indian tribe set up small tobacco history exhibit.Tobacco was first cultivated in the Americas in 6000 BC. Some thought it was a newmedicine. Few thought of it as a health hazard. England was the first country to takeup smoking for pleasure and profit.

5. Columbus 14921492 Christopher Columbus mentions tobacco in hisjournal on his first voyage to the New World. By 1493, tobacco has reached Europe.This video moves you from the indian to columbus to nicot.http://www.youtube.com/watch?v=gmjjHkxTItE

6. French ambassador Jean Nicot: Refers to Tobacco as PanaceaDefine: PanaceaScience: Composition of Tobacco

7. 1602: Introduce King James/Philatesother view on tobaccoKing JamesIntroduces Philiates1602 King James of England authorsA Counterblaste to Tobacco. It says,“Smoking is a custom loathsome to theeye, hateful to the nose, harmful to thebrain, dangerous to the lungs.” The kingnotes that autopsies found smokers’“inward parts … infected with an oilykind of soot.”

8. Enter Tobacco Field:60-90 second narration 1614 Tobacco grown in the first English colony, Jamestown,Va., enters the global marketplace under English protection.It will be used as a “cash crop” for approximately 200 years in America, lasting twice as long as the gold standard. Revolutionary warTea/tobacco partyBen Franklin quoteCuring Barn:60-90 second narration

9. Stage 2: Introduction after 1790-1880Branding of the companies

10. Introduction of tobacco curing 1832-1839Representation of a curing barnDifference in tobaccos curing posessesAromatic fire cured Bright leaf charcoal curedBurleyWhite burleyOriental TobaccoPerique

11. Stage 3: Modern Cigarette how and why 1864 -Match was develop making smoking more convenient1880- Bonsack patented rolling machine which could produce 120, 00 cigarette per day.1880 import and year for America transportation system was developed making coast to coast transportation of cigarette possible, tobacco brands could go national

12. Develop Antibac side:1602- Publication of chimney sweeper of warning for tobacconist “anonymous dr.”1761 John Hill “cautions against the immoderate us of snuff” first clinical study of tobacco1761Pervuca Potts Chimney soot =cancer causing theorizing connection1787 Dr. Percival Potts connects cancer of the lip to snuff1795 Samuel Thomas von Soemmering reports cancer of the lips in pip smoker.1858 Fear of health affects raised in Lancer1890 peak of chewing tobacco1892: regulation: Reformers petition congress to prohibit the manufacture, importation and sale of cigarette the senate committee epidemic, while deciding only the states can regulate1896: Regulation: Smoking banned in the House; chewing allowed1898 Tenn supreme court upholds a total ban on cigarettes ruling they are “not legitimate articles of commerce, because wholly noxious and deleterious to health. “

13. Stage 4: Mass marketing phase 1before 1911Development of the PackageUse of trans coastal branding and marketing due to improvement in transportationBillboards1898 Thomas Edison Admiral CommercialRadio red skeleton radio ads.1790’s Lorillard creates first national campaign disturbing posters via the post office.1800 trading cards, tobacco wrappers, snuff boxes1860 Lorillard wraps hundred dollar bills 1878 trading cards and coupons begin widely used in cigarette packs

14. Stage 5: American Tobacco Company1880-1910

15. 1911 Anti trustTRUSTBUSTERS

16. After Anti trust return to these companiesPM never part of Anti trust

17. Stage 6: 1913 -1954 Birth of the Reynolds Cigarette/birth of health crisis 1913 Introduce camel the first pre blended packaged cigarette. “THE CAMELS ARE COMING” 1914 425 Million packs soldModern advertising was born in the early 20thcentury, and the tobacco industry embraced its methods. Celebrities and sports stars all endorsedcigarettes. Even physicians and nurses were depicted in cigarette advertisements, which appeared in medical journals and included many health claims.

18. Stage 6: Three part time line Historic1914 WORLD WAR 11917 3 brands Lucky Strike, Camel, chesterfield1917 usa joins ww1 Entire generation become addicted1918 World War 1 ends1919 RJR dies of pancreatic cancer1920 Women suffrage 19201925 Duke, Potts dies1939: BUSINESS: Tobacco companies are found price-fixing1939-1945 WORLD WAR II 1941: HEALTH: An article by Dr. Michael DeBakey notes a correlation between the increased sale of tobacco and the increasing prevalence of lung cancer…

19. Stage 6: Three part time line HistoricHistoricTV in American homes 19501953: Claude Teague survey of cancer causing ***************************1954 Cooper V. Reynolds1954 Pritchard1957 Sen Bennett introduces bill requiring cigarette packs carry label”prolonged use of this product may result in cancer, in lung, heart, and circulatory ailments, and in other diseases.1958 Tobacco Institute formed1963-07-17: LITIGATION: B&W's General Counsel ADDISON YEAMAN writes in a memo, "Moreover, nicotine is addictive. We are, then, in the business of selling nicotine, an addictive drug effective in the release of stress mechanisms." Yeaman was concerned about theupcoming Surgeon General's report, and was writing of "the so-called 'beneficial effects ofnicotine': 1) enhancing effect on the pituitary-adrenal response to stress; 2) regulation of bodyweight.

20. Stage 6: Three part time line HealthHealthHealth1911 ATC creates research committee1914: OPINION: Thomas Edison writes to Henry Ford on the health danger of cigarettes:1916: Henry Ford publishes anti-cigarette pamphlet titled "The Case against the Little White Slaver". 1918: Frederick J. Pack publishes "Tobaco and Human Efficiency," the most comprehensivecompilation of anti-cigarette opinion to date1919: HEALTH: Washington University medical student Alton Ochsner is summoned toobserve lung cancer surgery--something, he is told, he may never see again. He doesn't seeanother case for 17 years. Then he sees 8 in six months--all smokers who had picked up the habit in WW I. 1939: HEALTH CONTROVERSY STARTS GAINING MOMENTSINDUSTRY ANSWERS to OCHNER 1941: Drs. Alton Oschner and Michael DeBakey published “Carcinoma of the Lung”1942 Reader digest “cigarette advertising fact and fiction”1950 Jama Morton Levin papers on smoking and lung cancer1950 Hill and Doll1953 Ernst Wynder reports results of mouse paintings experiments1953 ************************ 1955 FTC issues cigarette advertising guidelines no health claims to be made unless they can be backed up 1957 Surgeon General reports excessive smoking causes cancer1959 FTC 1959 FTC

21. Stage 6: Three part time line INDUSTRYIndustry Marketing/Industry Response1913 RJ Reynolds introduces “the camels are coming”1916 ATC its toasted Target weight issue1919 Lorillard unsuccessfully targets womenIndustry target women successfully1925 pm mild as may1929 freedom march1929 athlete smoke1933: Johnny pm1935: old gold’s better for your teeth1939: PM a cigarette recognized by eminent medical authorities.1940s: ENTERTAINMENT: "Raleigh Cigarette Program" airs on radio. Red Skelton's show for a period was broadcast under this name.1941 Camels smoke ring billboard becomes a Times Square landmark (DR.HANK)1942 FILMS Casablanca now voyager1943: Industry answers with ad “don’t smoke is advice hard for patients to swallow. May we suggest instead ‘smoking Philip Morris? ‘test showed three out of four cases of smokers’ cough cleared on changing to Phlip Morris. 1949: Camel caravan on television1952 Lorillard introduces the Kent Micronite filtered

22. Stage 6: INDUSTRYIndustry Marketing/Industry Response1953 B&W introduces viceroy filtered cigarette adds filters to Kool1954 Pm introduces Marlboro filtered********************************TIRC FORMED1954 FRANk STATEMENT TO SMOKERS1957 Cullman becomes president of PM1958 Tobacco Institute formed1962: BUSINESS: Philip Morris begins picturing a cowboy in scenes depicting recognizable American landmarks, with the new slogan, "Marlboro Country."1962 American tobacco introduces 1962 lm introduces Lark1962 RJR introduces Tempo1962 Bw introduces avalon

23. Stage 7: Luther Terry Surgeon General1961 JKF- presidentThe members, announced on October 27, 1962, were: Dr. Stanhope Bayne-Jones, former dean, Yale School of Medicine Dr. Walter J. Burdette, head of the Department of Surgery, University of Utah School ofMedicine William G. Cochran, professor of Statistics, Harvard University Dr. Emmanuel Farber, chairman, Department of Pathology, University of Pittsburgh Louis F. Fieser, professor of Organic Chemistry, Harvard University Dr. Jacob Furth, professor of Pathology, Columbia University Dr. John B. Hickam, chairman, Department of Internal Medicine, Indiana University Dr. Charles LeMaistre, professor of Internal Medicine, the University of TexasSouthwestern Medical School CONSULTANT FOR BW???”• Dr. Leonard M. Schuman, professor of Epidemiology, University of Minnesota Schoolof Public Health• Dr. Maurice H. Seevers, chairman, Department of Pharmacology, University ofMichigan.

24. Stage 7: Luther Terry Surgeon GeneralPicture of Luther terry with JFKLuther terry Headline from January 12, 1964Luther Terry video

25. Stage 7 Industry response1964 TIRC changes to CTR Industry response to 1964 Industry self regulates: Voluntary advertising code adopted - -no health claims to be made unless evidence to prove the accuracy and Illustration by changing packs throughout these couples of years1965: health warning appears on cigarette packs.1966 Liggett withdraws from voluntary advertising ban.1967 ATC withdraws from voluntary advertising ban1967 Cullman becomes CEO PM

26. Stage 8: Health warning label TV pollay video commercials

27. Stage 8 Tobacco under defenseBanzafSelf regulation pm cullmanThe mouse HouseCullman BabiesTobacco institute 8 tv screen in Tobacco Institute symphonyIntroduction to Banzhaf convincing the FCC to apply the fairness doctrineShow PSA ads resulting in a cigarette consumption declines1969 congress modifies health warning the surgeon general has determined that cigarette smoking is dangerous to your health.Stage 8 B: 1969: REGULATION: FCC issues a Notice of Proposed Rulemaking to ban cigarette ads onTV and radio. Discussions, both in Congress and in private between legislators and tobaccocompanies, result in cigarette advertisers Cullman agreeing to stop advertising on the air in return for adelay in controls on the sale of cigarettes.INDUSTRY 1971 Cigarette ads move into print and sponsorship NascarVirginia slimsJoe camel Billboards and merchanidiingMarlboro milesIntroduction to dr. Blum and DOC 1971, Cullman, babie

28. Stage 9 Doc Ought to Care vs the tobacco instituteAll of the public relation people W. MerrimanAnne browderBrennonlawsonBill dwyerKnoperCullmanOne major in the middle the other screen are black until the middle say a similar phraseTobacco Institute Cacophony Symphony

29. Stage 10 the fight for clean air Famri / smoke free HerosCreate heroPatty YongLaniBlissardLeisaSudderthTie in hero who was developed throughout timelineInstallation includes air plane, people sit down to peanuts and water, and receive informative brochure along with a small narration of how it felt to work on the airplanes by “????While Patty Young tells us about her experience the enclosure fills up with vapor to show how smokey it got on airplanes before the ban.Smoke free work spacesDisplay of picture show people smoking on the workplaces while the lung cancer rate increase.

30. Stage 11 Litigation: 7 dwarfs 1994WHERE are they now video.Roswell Park DocumentsThe officers who appeared before Henry Waxman's (D-CA) Committee beginning April14, 1994, were: William Campbell, CEO, Philip MorrisJames Johnston, CEO, RJR Tobacco CoJoseph Taddeo, President, U.S. Tobacco CoAndrew Tisch, CEO, Lorillard TobaccThomas Sandefur, CEO, Brown & Williamson Tobacco CoEd Horrigan, CEO, Liggett GroupDonald Johnston, CEO, American Tobacco Co.

31. Stage 11 Litigation: joe Camel

32. ConclusionEnd of installationLast stats signLast consumption row signTalley of amount of people who died while watching experiencing this video.SConclusions.Second pac man video game with the industry eating up and splitting of companies. Audio : Dan Delen Taking about tobacco returning to a time of chew and snus.Audio Of PM International Louis Camerlli “nicotine is not hard to give up” Global impactStats for today.Change in marketing product because of the smoke free movement.Urban wave Experiment