2. HEADINGS
• In The Beginning
• The New World Discovered (1400-1700)
• Tobacco: A Growth Industry(1700-1900)
• War & Cigarettes: A Deadly Combo(1900-1960)
• Health Hazards Revealed!(1960-1980)
• The Recent Past(1980-present)
3. IN THE BEGINING
• Tobacco is a plant that
grows natively in North
and South America. It is in
the same family as the
potato, pepper and the
poisonous nightshade. It
is a very deadly plant.
• It is believed that Tobacco
began growing in the
America about 6,000 B.C.
4. THE NEW WORLD DISCOVERED
(1400-1700)
• On October 15, 1492,
Christopher Columbus
was offered dried tobacco
leaves as a gift from the
American Indians that he
encountered. Soon after,
sailors brought tobacco
back to Europe, and the
plant was being grown all
over Europe.
5. During the 1600's,
tobacco was so popular
that it was frequently
used as money. Tobacco
was literally "as good as
gold!"
6. TOBACCO: A GROWTH INDUSTRY (1700-1900)
• In 1826, the pure form of nicotine is
finally discovered. Soon after,
scientists conclude that nicotine is a
dangerous poison.
• In 1836, New Englander Samuel
Green stated that tobacco is an
insecticide, a poison, and can kill a
man.
• In 1847, the famous Phillip Morris was
established and sold hand rolled
Turkish cigarettes. Soon after in 1849,
J.E. Liggett and his brother were
established in St. Louis.
8. In 1875, R.J. Reynolds Tobacco
Company (better known for its reynolds
wrap aluminum foil) was established to
produce chewing tobacco.
• Cigarettes in the U.S. were mainly
made from scraps left over after the
production of other tobacco
products, especially chewing
tobacco. Chewing tobacco became
quite popular at this time with the
"cowboys" of the American west.
9. WAR & CIGARETTES: A DEADLY COMBO (1900-1960)
• The use of cigarette exploded during
World War I (1914-1918).
• Cigarettes were called the "soldier's
smoke".
10. American tobacco company -maker of the Lucky Strike brand- began to market its
cigarette to women and gained 38% of the market. Smoking rates among female
teenagers soon triple during the years between 1925-1935.
• In 1923, Camel controled 45% of the U.S.
Market. In 1924, Phillip Morris began to
market Marlboro as a woman's cigarette
that was a "Mild as May"
11. • During World War II (1939-1945), cigarette sales were in all time high. Cigarettes were included in a
soldier's C-Rations (like food). Tobacco companies sent millions of cigarettes to the soldiers for free, and
when these soldiers came home, the companies had a steady stream of loyal customers.
12.
13. During the 1950's, more and more evidence was surfacing that smoking was linked
to lung cancer. Although the tobacco industry denied such health hazards, they
promoted new products which were safer such as those with lower tar and filtered
cigarettes. • In 1952, P. Lorillard markets its Kent
brand with the Micronite Filter which
contained asbestos. That was fortunately
discontinued in 1956.
15. In 1965, television cigarette ads were
taken off the air in Great Britain.
In 1966, those health warnings on cigarette
packs began popping up.
16.
17. In 1977, the first national Great
American Smokeout took place.
• In 1971, television ads for cigarettes were finally taken off the air in the U.S.
Cigarettes, however, are still the most heavily advertised product second to
automobiles.
18.
19. THE RECENT PAST (1980-PRESENT)
• During the 1980's there were many lawsuits filed against the tobacco industry because of
the harmful effects of its products. Smoking became politically incorrect with more public
places forbidding smoking.
20. • In 1982, the Surgeon General’s Report that second hand smoke may cause lung cancer.
Smoking in public areas were soon restricted, especially at the workplace.
21. • In 1985, lung cancer became the first killer of women, beat out breast cancer.
22. • In 1987, Congress banned smoking on all domestic flights lasting less than 2 hours. In
1990, Smoking was banned on all domestic flights except to Alaska and Hawaii.
• During the 80's and 90's, the tobacco industry started marketing heavily in areas outside
the U.S., especially developing countries in Asia.
23. • In recent years, there is growing evidence that the tobacco industry has known all along
that cigarettes are harmful, but continued to market and sell them. There is also evidence
that they knew that nicotine was addictive and exploited this hidden knowledge to get
millions of people hooked on this dangerous habit.
