This document summarizes a success story of how Ross Reller helped St. Christopher's Episcopal Church sell excess land to fund construction of a new sanctuary. The church had 17 acres of extra land but struggled for years to sell it through a large brokerage. Reller designed a marketing plan identifying office and hospitality as highest uses. He worked with the church to evaluate developers and address concerns over parking and compatibility. This ultimately led to the multi-million dollar sale of the land to a mixed-use development, allowing construction of the new sanctuary in a partnership that benefited both parties.