Estridge Development Company hired Ross Reller to represent them in selling 93 acres of land in Lawrence, Indianapolis. Reller negotiated with multiple buyers and ultimately sold the property to Monarch Beverage for $6 million, making it one of the largest property sales in Indiana in 2008. Monarch Beverage immediately began construction of a new $45 million headquarters and warehouse on the site. Estridge Development Company's president praised Reller for his professional services.