The document summarizes the brand and history of the South Sydney Rabbitohs rugby league football club. It discusses the club's founding in 1908 and record of 20 premierships. It outlines the club's community programs and growing membership numbers. It also highlights the club's financial turnaround, strong sponsorship partnerships, and vision to have over 20,000 ticketed members by 2013.

2. Our Brand

3. Our Brand is

4. Our Brand is Our Story

5. 102 Years of History photograph of the 1908 founding and premiership winning team

6. Success – A Record 20 Premierships

8. Strength & Courage

9. Resilience

10. Community Icon

12. Community Spirit – Souths Cares

13. Delivering Awareness Off-field

14. Delivering Awareness On-field

15. Old Ground

16. Reborn

17. Reborn

18. South Sydney Leagues Club

19. South Sydney Leagues Club

20. World Class Facilities Australian Technology Park Performance Centre At Redfern Oval State of the art gym at the Australian Technology Park Performance Centre At Redfern Oval World class Member and Corporate facilities at The Rabbitohs Home Ground – ANZ Stadium Custom built and exclusive use dressing rooms at The Rabbitohs Home Ground – ANZ Stadium

21. Reconnecting with our Members and Community

22. Growing Numbers 6,641 Ticketed Members 2008 8,638 Ticketed Members 2009 11,000+ Ticketed Members 2010 3,292 Ticketed Members 2007

23. Growing Numbers 6,641 Ticketed Members 2008 8,638 Ticketed Members 2009 11,000+ Ticketed Members 2010 3,292 Ticketed Members 2007 12,540 Total Members 15,100 Total Members 18,500+ Total Members 9,350 Total Members

24. Growing Numbers 3,292 Ticketed Members 2007 6,641 Ticketed Members 2008 8,638 Ticketed Members 2009 11,000+ Ticketed Members 2010 9,350 Total Members 12,540 Total Members 15,100 Total Members 18,500+ Total Members 4,000+ Junior Members 2,641 Junior Members 2,264 Junior Members 1,252 Junior Members

25. Growing Numbers #1 Total Membership in the NRL The Rabbitohs will have over 18,500 total members in 2010

26. The Coolest Merchandise in Australian Sport

27. Financial Turnaround – Operating Profit/(loss) (4.61m) 2007 2008 .26m 2009 .59m 2010 (2.53m) * The Football Club Administration operates with 21 full time staff (down from 35 in 2007)

30. Strong Support – of all sorts

31. Major Sponsor Family – Strongest Brands in Sport

32. Major Sponsor Family – Strongest Brands in Sport

33. Major Sponsor Family – Strongest Brands in Sport

34. Major Sponsor Family – Strongest Brands in Sport

35. Major Exposure

36. Major Exposure

37. Well Connected

38. Reach The Rabbitohs reached a combined Television audience of 16,000,000 in Season 2009, across Free to Air and Pay Channels.

39. Reach The Rabbitohs reached a combined Television audience of 16,000,000 in Season 2009, across Free to Air and Pay Channels. An estimated 250,000 vehicles proudly display the running rabbit logo across Australia

41. Inspiring Moments Nathan Merritt, born and raised in Redfern, kicks the game winning field goal at the SCG in the 80 th minute to defeat the Wests Tigers, 23 – 22, 17 May 2009.

42. Entertaining and potent attack The Rabbitohs were #1 in tries scored (103 in total) in season 2009.

43. New Recruits – Youth, Power, Skill, Commitment *Average age of full time squad = 24.9 years old

44. Respected hardworking leaders

45. We know who we play for Beau Champion salutes the crowd after scoring his second of three tries against the Broncos, 17 July 2009.

46. Victories Shared

47. Members Embraced

48. Our Story

49. Our Story is

50. Our Story is Our Brand