Synthia Adams is a creative and goal-oriented Project Manager with over 15 years of experience in marketing, database management, project management, and financial analysis. She has worked at several major companies including GM, Chrysler, and MGM Grand Casino, where she consistently delivered projects on time and under budget through strong organization and team leadership. She has extensive experience analyzing customer data to improve marketing campaigns and increase revenue.

1. SYNTHIA S. ADAMS, PMP
12790 Maiden Street, Detroit, Michigan 48213 ~ Phone: 313.598-8212 mobile ~ Email: synthiastringer@hotmail.com
QUALIFICATIONS SUMMARY
A creative, goal-oriented, motivated professional with proven abilities in management, marketing and finance. Organized
with the ability to manage multiple projects and meet deadlines. A team player, working effectively with marketing,
finance and senior management in accomplishing objectives. Computer proficient. Strong analytical, verbal, and written
skills. Recognized for reliability and "getting the job done" through persistence and a strong work ethic.
WORK EXPERIENCE
Information Services Group (ISG)
Project Manager, Governance Services, Senior Consultant at GM 08/14 - current
- General Motors CRM IMO Services, engaging in project management with IT and operational projects.
Ciber Solutions
Decision Support Analyst, CRM Marketing Operations, Consultant with Acxiom at GM 07/13 – 07/14
- Utilize Unica to develop and understand GM's data for marketing, research, analysis and report capabilities
- Top 25% in deliverables ensuring accurately segmented, cleansed, formatted and ready-to-market data
- Recognized as a top performer with the first 100% compliance to standard procedures and detailed documentation
- Decrease in SLA penalties with higher campaign efficiency, data accuracy/integrity and cost effectiveness
- Provides data, analysis and recommendations to support multiple technical operations and ensure client satisfaction
Idea Solutions
MANAGER, Warranty Reporting & Analysis, Consultant at Mopar/Chrysler 12/12 – 05/13
- Worked with Warranty Group to reach and maintain saving goal of at least 5% and increase dealership satisfaction
- Managed dealer survey process, results access database, and reported best practices to senior management monthly
- Identified inefficient procedures in the Warranty Group and managed project to create automated processes
- Established documentation standards of daily, weekly and month end analysis and reporting in analysis group
- Managed 6 analysts responsible for Access databases, SharePoint, special projects, scheduled and ad-hoc reports
Greektown Casino-Hotel, Detroit, MI
MANAGER, DATABASE MARKETING, Marketing 12/11 –06/12
- Managed print and production vendors, optimized budgets and decrease postage and production costs by 30%
- Established SOP documentation process for promotion, tag and prize set-up that increased productivity by 50%
- Negotiated contracts with Bally’s Support Team for CRM software and training that saved 30% from original contract
-
Managed database team that is responsible for guest list selection/generation for weekly, bi-weekly and monthly mailers
- Created customer life cycle that defined offers at each stage with test/control processes to determine best profitability
- Provided promotional proforma and post analysis to review results and compare actual participation and profit margin
MGM Grand Detroit, Detroit, MI – received increased responsibilities and promotions over a production 10 year career
MANAGER, DATABASE MARKETING, Marketing 01/06 – 12/11
- Improved productivity by 25% by implementing kiosk based promotions working with programming vendor
- Instrumental in planning and implementing new proprietary software for campaign management with IGT player system
- Led focus group then incorporated guest feedback to improve gaming and non-gaming offer redemption by 5%
- Implemented non-gaming loyalty card that captured guest’s habits and increased F&B and spa covers over 10%
- Managed database team that maintained 1.7M player database, generated reports, detailed analysis and guest lists
- Analyzed player promotions to achieve goals: increase rated play by %5, frequency and redemption rate by 7%
- Conducted ad-hoc and monthly detailed database analysis to track trends and identify potential incline/decline guests
- Organized, planned and allocated direct and email marketing resources to increase email database by 20% YOY
- Directed creative process with ad agency for monthly digital variable mailer to increase targeted segment by 5%
- Supervised printing, production and mailing processes to optimize budget and decrease costs whenever possible
ANALYST, DATABASE MARKETING, Marketing 03/04 – 12/05
- Improved productivity and efficiency by 40% by implementing new procedure for slot tournament registration procedure
- Created access database program that identified duplicate accounts and generated an automated report for resolution
- Implemented new targeted slot promotion using kiosks that increased trips and revenue by 15% in specific control group
FINANCIAL ANALYST, Finance 08/01 – 03/04
- Improved productivity by 30% with reports designed with Cognos Impromptu, Transformer, Power Play and Access
- Determined profitability of marketing campaigns, player development events, slot and table game operations, then
presented results, best practices and insights to senior management
OTHER RELEVANT TRAINING/SKILLS
- MS Office: Access, Excel, PowerPoint, Project, SQL Analyzer, Word - Cognos: Report writing
- Campaign Management Tools: Unica and Aprimo - Chrysler’s Warranty Data Warehouse
- Inforum: Executive Leadership Program - DMA Database/Marketing/Management Training
- Freidman Group Diversity Management Training - MGM MIRAGE Management Classes

2. RESUME - Synthia Stringer
Page 2
EDUCATION
Bachelor of Science, School of Business - Marketing/Management, Wayne State University, Detroit MI