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The Indian natural food color market, projected to grow from USD 74.09 million in 2019 to USD 92.96 million by 2027, is driven by rising consumer awareness of health and the adverse effects of synthetic colors. Despite higher costs hindering growth, the demand for clean-label products and natural ingredients is increasing, bolstered by the COVID-19 pandemic, which has heightened the interest in organic food. The market is segmented by form, color, and application, with the beverages segment expected to dominate due to the high consumption of drinks in India.























































































