Colouring foodstuffs are natural multi functional ingredients that can enhance sensory experience of foods and beverages. Please discover how to include those in your product development activities, workshops with the final objective of delighting your customers and developing a consumer-centric approach towards food innovation.

1. COLOURING FOODSTUFS
SMART INGREDIENT? CLEAN SCIENCE?

2. Clean/Bio Science
+
Naturally Functional
=
SMART Bespoke Solutions for
Targeted Applications
SMART INGREDIENTS
& NO compromise on sensory experience
OPPORTUNITY
S pecific – Application Solution / Functional / Category
M easurable – Analytics/Data + Food Science = Modelling
A ctive – Potent – Nutritional / Multifunctional – Native - Inherent
R eal – Altruistic - Story – Tradition – Purposeful – Sustainable - Ethical
T raceability – Quality / Safety / Transparency – Supply Chain

3. PORTFOLIO MASTERSHIP
• Subject Matter Expert – Knowledge Transfer & Management
• Strategy - SWOT / Porter’s five force Analysis / Blue Ocean
• Market Research. Consumer insights. Early Trends Identification &
Prioritisation.
• Branding architecture, Segmentation & Positioning. Competitive landscape,
USP’s & Differentiation.
• International conferences, exhibitions and workshops. Speaker / KoL
• Digital marketing and webinars
• IP protection and new opportunities
• Position papers: decision tree, analytical data, calculations, statements
• Alternatives and equivalency

4. SPOC – Business Support
• Subject Matter Expert / Global Category Champion
• Position papers (decision tree, analytical data, calculations, statements)
• Compliance to food purity criteria, non GMO, halal, kosher or organic
• “Glocal” knowledge of trends and category
• Lobbying and advocacy to shape the environment – Voice of the business.
• Abreast of any scientific & manufacturing technology development
• Regulatory landscape and Early Signals: “Keep the finger on the pulse”
• Customised, turn-key solutions for targeted support to B2B customers
• Enable Business to take educated risk-based decision

5. INNOVATION / RENOVATION PROJECTS
• Global Project Management / Portfolio Governance & Management / PMO
• Open Innovation and External collaborations
• Internal collaboration and multidisciplinary approach for consensus aligned
with business strategy
• Consumer-centric - Proactive offering of multifunctional ingredients and
solutions to B2B customers
• Scouting new technologies, start-up’s, entrepreneurs
• Business development opportunities
• Multifunctional ingredients: nutrition + function
• Compliance by Design to maximise I&R investments and flawless roll-out

6. DIFFERENTIATED
VALUE
CREATION
& PROPOSITION
TECHNOLOGY
• Smart Home
• Connected kitchen
• Digital content & services
• Solutions leveraging technologies
COMMERCIALISATION OF SCIENCE:
• Cognitive marketing using advanced data analytics
• MVP
• Lean methodology
• Design thinking
• Machine learning methods and systems for
ingredients discovery.
• AI is speeding up the R&D pace by cross-linking
data
• New business models
• Deep market insights for B2B support
for brand designers
Functional benefit?
Emotional benefit?
Nutritional benefit?
LEAD THE NEW LANDSCAPE
GLOBAL ECONOMY
FOREVER CHANGING
REGULATORY LANDSCAPE
& COMPLIANCE
OPEN INNOVATION
VALIDATED
OPPORTUNITY

7. Raphaëlle O’Connor
+353876765112
Raphaelle.oconnor@inewtrition.com
www.inewtrition.com

8. BACK-UP SLIDES

9. Origins & Transparency
Food integrity
Secure supply-chain model
Naturality
Safety, Quality, Microbiology
Application Solutions
Traceability
FOOD FOR THOUGHTS

10. KEY ATTRIBUTES
Encapsulation
Standardisation: anthocyanins / safflower oil
Pigments are water/fat soluble

11. INGREDIENT SCOPE & REGULATORY LANDSCAPE
‘Guidance notes on the classification of food extracts with colouring properties’
 Chlorophyll
 Riboflavin
 Carotene
 Annatto
 Lutein
 Lycopene
 Beetroot
 Anthocyanins
 Carmine
 Caramel
 Paprika extract
 Curcuma extract
 Spinach extract
 Nettle extract
 Yellow carrot extract
 Carbon
 Titanium dioxide
 Calcium carbonate
 Malted barley
 Prune juice
 Overripe apple,
banana, avocado
 Chicory extract
 Tomato
 Black tea
 Cherry
 Orange
 Apple
 Pineapple
 Date

12. COMMERCIAL LANDSCAPE
CFS (ingredient, extract) and concentrate (juice)
WILD
Naturex
GNT (Exberry)
Lycored
SVZ
Chr. Hansen
Sensient
DDW
Diana
Roha