http://ignitemedia.com

2. DATA SHEET
Breakout is a product testing platform that predicts
how products will perform in a full-scale media Identify a product’s optimal target audience
through purchaser feedback analysis, virtual focus
campaign. Breakout utilizes quantitative and groups and rigorous ad testing
qualitative test measurements as well as a Gain actionable offer insights such as
optimal price points, effective pitch
proprietary algorithm to accurately gauge purchase strategies and efficacy of media channels
intent and optimal offer positioning. Breakout saves Leverage a multi-channel approach to
product testing and accurately predict the
clients valuable dollars by allowing them to make success of an offer in a full media rollout
informed decisions on whether or not to test a Postpone expensive production costs and
a national media spend until an offer is
product further before incurring significant media fully optimized and proven to convert
or production expenses in a full rollout.
RAPID RIGHT RESPONSIVE

3. DATA SHEET
Determine the right marketing and messaging strategy to ensure that offers are
positioned to support their target consumer and resonate.
Leverage the immediacy of social media to create virtual focus groups and
solicit real-world feedback on offers from key household decision makers and
influential product consumers.
Test offers are delivered to a significant sample of potential consumers to
ensure data validity and capture an accurate measure of purchase intent.
Compare offer open rates, click rates, conversion rates, demographics and
more against historic Ignite data from over 50 million direct response
transactions.
Make smarter use of media dollars with actionable recommendations on a test
offer’s viability and a detailed analysis of each marketing channel’s
performance.
As an integrated provider of marketing services, Ignite Media Solutions brings pay-for-performance focus to all
phases of the product sales life cycle from testing through end of life. Ignite's platform integrates speech, web
and data solutions to help clients maximize sales and revenue. The combination of this suite of products is the
Ignite marketing services platform. The marketing services platform maximizes the quantity - and critically - the
quality of revenue generated from marketing campaigns.