クラウドファンディング時代の知的財産保護戦略
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４月１日に大阪で行った、クラウドファンディング総合研究所主催のクラファンカレッジセミナーのプレゼン資料です。 ■タイトル クラウドファンディング時代の知財戦略：自分のアイデアやブランドを世界から守る方法-米国クラファンで大成功した発明品を例にとって ■概要 現在は、クラウドファンディングを通して自分のアイデアだけで世界中から資金を集められる時代です。 しかし、運良く資金を集めることができた後に、自分のアイデアを独占するための措置を怠っていたことに気付く起業家が多くいます。 また、アイデアには国境はありません。日本だけを考えていたのでは自分のアイデアやビジネス・ブランドを守ることはできません。 そこで今回の講義では、米国でクラウドファンディングに大成功したある発明品を例にとって、自分のアイデアを人に取られないためにやっておくべきこと、日本と米国で訴訟を提起する場合のポイントについて、専門家の観点だけでなく実際に発明の商品化に成功した起業家としての観点から話して頂きます。 ■日時 4月1日(木) 11:00〜13:00 ■場所 セミナールームコクリ 大阪市中央区天満橋京町2-15 岡本ビル7F
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クラウドファンディング時代の知的財産保護戦略（４月５日in東京）
■講座内容
１．クラウドファンディングと知財の関係
２．自分のアイデアはどの知的財産権で保護されるのか？特許？意匠？著作権？
３．知的財産権とはそもそも何か？なぜ保護されるのか？
４．米国のクラファンで大成功した発明品の実際の知財戦略を学ぶ
５．発明の商品化におけるクラウドファンディングの活用法
６．実際の知的財産権の取得方法。専門家の探し方、費用。
７．海外で知的財産権を取得する場合の費用対効果の高い方法
■概要
現在は、クラウドファンディングを通して自分のアイデアだけで世界中から資金を集められる時代です。
しかし、運良く資金を集めることができた後に、自分のアイデアを独占するための措置を怠っていたことに気付く起業家が多くいます。
また、アイデアには国境はありません。日本だけを考えていたのでは自分のアイデアやビジネス・ブランドを守ることはできません。
そこで今回の講義では、米国でクラウドファンディングに大成功したある発明品を例にとって、自分のアイデアを人に取られないためにやっておくべきこと、日本と米国で訴訟を提起する場合のポイントについて、専門家の観点だけでなく実際に発明の商品化に成功した起業家としての観点から話して頂きます。
■日時
4月5日(木) 14:00〜16:00
■場所
東京都中央区日本橋人形町1-2-12 WARMLIGHT BLD（旧 元林ビル）３階 (1階はヤマト急便)
最寄り駅 人形町駅 徒歩3分
(日比谷線・都営浅草線)
A5出口/階段
A6出口/エレベーター
■定員
15名
■受講料
一般 6,000円(税別)
学生 3,500円(税別)
(受付時に身分証を提示下さい)
再受講 2,500円(税別)
(再受講とは過去に初級講座を受講された方)
明治大学/愛知三島フェア
離島キッチンの「IDEA KITCHEN PROJECT」に参加している慶應大学チームの店舗企画発表です。愛知県三島をテーマに、「しまびと展」をコンセプトとしたお店の企画を発表しました。
グローバルブランド戦略講座：知的財産権の観点から
「商標グローバルブランド戦略」セミナー開催
ーーーーーーーーーーーーーーーーーー
あなたの商品名やブランド名が狙われている！？
築き上げた全ての信用や顧客が盗まれる！
「商標グローバルブランド戦略」講座！
＜ペンシルアカデミー主催＞【無料】
ーーーーーーーーーーーーーーーーーー
ピコ太郎の「PPAP」が赤の他人が
商標登録を出願されてしまうという
ニュースが社会を揺るがした。
商標を取っておかないと、何年も前から使っていた
自分の商品やサービスの名前や会社名が知らない第三者に盗まれる。
また、パートナーや社員に裏切られるということもある。
それを守るのが「商標戦略」「ブランド戦略」です。
経営者が「ブランド戦略」の構築を最優先にする、
そのために重要なことは「商標登録」だ！
またこれからの時代、世界に通じるブランドの構築が重要！
ということで『商標グローバルブランド戦略』
講座をセミナーとして行います。
ーーーーーーーーーーーーーーーーーー
●日本の商標事情
●世界の商標事情
毎年のように改正されるアメリカ・アマゾンの
ブランド登録ポリシーからわかる、
越境ＥＣ全盛時代の国際ブランド戦略。
講師の矢口さんとはニューヨークで出会いました。
東京とアメリカで特許事務所を経営しスタッフも
アメリカに２５名、東京にも１０名以上いて、
毎月のように日米を往復しいる多忙な方を
福岡のペンシルアカデミーのオフィスにお呼びして
セミナーを開催します。
＜セミナー受講方法は３タイプ＞
●対面セミナー（質疑応答付き）
●オンラインリアルタイム全国放送
●ペンシルアカデミーの新講座（受講生限定）
経営者の方は絶対に視聴してくださいね。
ーーーーーーーーーーーーーーーーーー
＜セミナー内容＞
（０）経営者が真っ先にすることは商標登録だ！
（１）商標登録の何が知的財産なのか？
（２）商標についての６つの失敗例とその原因を知る
（３）アマゾンのブランド登録制度から見る本当のブランド価値とは
（４）ブランド力の高い商標はどうやって決めれば良いのか
（５）費用対効果の高い商標取得方法とは
ーーーーーーーーーーーーーーーーーー
セミナーは３タイプ行います。
世界中から視聴できます。
１）セミナー会場：福岡スタジオにて視聴する。（定員３０名）
２）世界ライブ放送：同時刻に自宅やカフェで視聴する
３）ペンシルアカデミーの受講生になって後から受講する
https://goo.gl/vBPame
ーーーーーーーーーーーーーーーーーー
【講演者・プロフィール】
ーーーーーーーーーーーーーーーーーー
矢口太郎氏
（KEISEN ASSOCIATES／恵泉国際特許事務所（米・日）代表、
日本弁理士、米国弁理士、
技術移転会社・Japan Technology Group, Inc（米・日）の代表）
毎月のように日米を往復し、
日本特許庁に手続きを行う日本の特許事務所（東京）と
米国特許商標庁に手続きを行う米国の
特許事務所（フィラデルフィア・ニューヨーク）を経営する。
ニューヨーク・ブルックリンにある折り紙スタジオ
「Taro's Origami Studio」のオーナーで、
かつ、折り紙アーチスト。また、縄跳びパフォーマーとして、
50歳以上の全米縄跳び記録の書き換えを目指す。
フィラデルフィア日本人会副会長、
また、フィラデルフィア日本語補習授業校にて
2010年までの8年間父母会長・理事を務めた。
東京とアメリカのフィラデルフィア市で特許事務所を経営し、
日米産学の現場で技術移転を進めている矢口太郎さんは、
日米間を頻繁に往復しながら超多忙の知財活動を展開している。
矢口さんは、米国弁理士でもあり、
国際商標協会（ＩＮＴＡ）、国際知的財産保護協会（ＡＩＰＰＩ）、
全米技術移転者協会(ＡＵＴＭ)など国際機関の会議などに出席し、
多くの技術移転に関与してきた。
米国仲裁協会の仲裁事件で、
日本法に関する専門家証人(Expert Witness)も務めている。
http://keisenassociates.com/japanese/
ーーーーーーーーーーーーーーーーーー
＜セミナー詳細＞
■タイトル：「商標グローバルブランド戦略」講座！
■主 催：ペンシルアカデミー
■日 時：2018年4月2日（月）14:00〜16:00
■会 場：ペンシルアカデミー・本社スタジオオフィス
パンダスタジオキューブ
■住 所： 〒810-0001福岡県福岡市中央区天神5丁目8－17
パンダスタジオキューブ・1F
http://cube.pandastudio.tv/
■アクセス：・地下鉄空港線「天神駅」 徒歩7分
・福岡空港からタクシーで15分
・地下鉄空港線「福岡空港」～「天神」 徒歩7分
■ペンシルアカデミー：https://www.pencil-academy.com/
■セミナーお申込み ：https://goo.gl/vBPame
ーーーーーーーーーーーーーーーーーー
2024 State of Marketing Report – by Hubspot
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
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· Time saved with AI leads to more creative work
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Recommended
クラウドファンディング時代の知的財産保護戦略（４月５日in東京）
■講座内容
１．クラウドファンディングと知財の関係
２．自分のアイデアはどの知的財産権で保護されるのか？特許？意匠？著作権？
３．知的財産権とはそもそも何か？なぜ保護されるのか？
４．米国のクラファンで大成功した発明品の実際の知財戦略を学ぶ
５．発明の商品化におけるクラウドファンディングの活用法
６．実際の知的財産権の取得方法。専門家の探し方、費用。
７．海外で知的財産権を取得する場合の費用対効果の高い方法
■概要
現在は、クラウドファンディングを通して自分のアイデアだけで世界中から資金を集められる時代です。
しかし、運良く資金を集めることができた後に、自分のアイデアを独占するための措置を怠っていたことに気付く起業家が多くいます。
また、アイデアには国境はありません。日本だけを考えていたのでは自分のアイデアやビジネス・ブランドを守ることはできません。
そこで今回の講義では、米国でクラウドファンディングに大成功したある発明品を例にとって、自分のアイデアを人に取られないためにやっておくべきこと、日本と米国で訴訟を提起する場合のポイントについて、専門家の観点だけでなく実際に発明の商品化に成功した起業家としての観点から話して頂きます。
■日時
4月5日(木) 14:00〜16:00
■場所
東京都中央区日本橋人形町1-2-12 WARMLIGHT BLD（旧 元林ビル）３階 (1階はヤマト急便)
最寄り駅 人形町駅 徒歩3分
(日比谷線・都営浅草線)
A5出口/階段
A6出口/エレベーター
■定員
15名
■受講料
一般 6,000円(税別)
学生 3,500円(税別)
(受付時に身分証を提示下さい)
再受講 2,500円(税別)
(再受講とは過去に初級講座を受講された方)
明治大学/愛知三島フェア
離島キッチンの「IDEA KITCHEN PROJECT」に参加している慶應大学チームの店舗企画発表です。愛知県三島をテーマに、「しまびと展」をコンセプトとしたお店の企画を発表しました。
グローバルブランド戦略講座：知的財産権の観点から
「商標グローバルブランド戦略」セミナー開催
ーーーーーーーーーーーーーーーーーー
あなたの商品名やブランド名が狙われている！？
築き上げた全ての信用や顧客が盗まれる！
「商標グローバルブランド戦略」講座！
＜ペンシルアカデミー主催＞【無料】
ーーーーーーーーーーーーーーーーーー
ピコ太郎の「PPAP」が赤の他人が
商標登録を出願されてしまうという
ニュースが社会を揺るがした。
商標を取っておかないと、何年も前から使っていた
自分の商品やサービスの名前や会社名が知らない第三者に盗まれる。
また、パートナーや社員に裏切られるということもある。
それを守るのが「商標戦略」「ブランド戦略」です。
経営者が「ブランド戦略」の構築を最優先にする、
そのために重要なことは「商標登録」だ！
またこれからの時代、世界に通じるブランドの構築が重要！
ということで『商標グローバルブランド戦略』
講座をセミナーとして行います。
ーーーーーーーーーーーーーーーーーー
●日本の商標事情
●世界の商標事情
毎年のように改正されるアメリカ・アマゾンの
ブランド登録ポリシーからわかる、
越境ＥＣ全盛時代の国際ブランド戦略。
講師の矢口さんとはニューヨークで出会いました。
東京とアメリカで特許事務所を経営しスタッフも
アメリカに２５名、東京にも１０名以上いて、
毎月のように日米を往復しいる多忙な方を
福岡のペンシルアカデミーのオフィスにお呼びして
セミナーを開催します。
＜セミナー受講方法は３タイプ＞
●対面セミナー（質疑応答付き）
●オンラインリアルタイム全国放送
●ペンシルアカデミーの新講座（受講生限定）
経営者の方は絶対に視聴してくださいね。
ーーーーーーーーーーーーーーーーーー
＜セミナー内容＞
（０）経営者が真っ先にすることは商標登録だ！
（１）商標登録の何が知的財産なのか？
（２）商標についての６つの失敗例とその原因を知る
（３）アマゾンのブランド登録制度から見る本当のブランド価値とは
（４）ブランド力の高い商標はどうやって決めれば良いのか
（５）費用対効果の高い商標取得方法とは
ーーーーーーーーーーーーーーーーーー
セミナーは３タイプ行います。
世界中から視聴できます。
１）セミナー会場：福岡スタジオにて視聴する。（定員３０名）
２）世界ライブ放送：同時刻に自宅やカフェで視聴する
３）ペンシルアカデミーの受講生になって後から受講する
https://goo.gl/vBPame
ーーーーーーーーーーーーーーーーーー
【講演者・プロフィール】
ーーーーーーーーーーーーーーーーーー
矢口太郎氏
（KEISEN ASSOCIATES／恵泉国際特許事務所（米・日）代表、
日本弁理士、米国弁理士、
技術移転会社・Japan Technology Group, Inc（米・日）の代表）
毎月のように日米を往復し、
日本特許庁に手続きを行う日本の特許事務所（東京）と
米国特許商標庁に手続きを行う米国の
特許事務所（フィラデルフィア・ニューヨーク）を経営する。
ニューヨーク・ブルックリンにある折り紙スタジオ
「Taro's Origami Studio」のオーナーで、
かつ、折り紙アーチスト。また、縄跳びパフォーマーとして、
50歳以上の全米縄跳び記録の書き換えを目指す。
フィラデルフィア日本人会副会長、
また、フィラデルフィア日本語補習授業校にて
2010年までの8年間父母会長・理事を務めた。
東京とアメリカのフィラデルフィア市で特許事務所を経営し、
日米産学の現場で技術移転を進めている矢口太郎さんは、
日米間を頻繁に往復しながら超多忙の知財活動を展開している。
矢口さんは、米国弁理士でもあり、
国際商標協会（ＩＮＴＡ）、国際知的財産保護協会（ＡＩＰＰＩ）、
全米技術移転者協会(ＡＵＴＭ)など国際機関の会議などに出席し、
多くの技術移転に関与してきた。
米国仲裁協会の仲裁事件で、
日本法に関する専門家証人(Expert Witness)も務めている。
http://keisenassociates.com/japanese/
ーーーーーーーーーーーーーーーーーー
＜セミナー詳細＞
■タイトル：「商標グローバルブランド戦略」講座！
■主 催：ペンシルアカデミー
■日 時：2018年4月2日（月）14:00〜16:00
■会 場：ペンシルアカデミー・本社スタジオオフィス
パンダスタジオキューブ
■住 所： 〒810-0001福岡県福岡市中央区天神5丁目8－17
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2024 State of Marketing Report – by Hubspot
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPT
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage Engineerings
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Skeleton Culture Code
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie Insights
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data Science
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
12 Ways to Increase Your Influence at Work
To succeed in your career, you need a strategy for sending out ripples of influence. Here are 12 ways you can start doing just that.
ChatGPT webinar slides
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesProject for Public Spaces & National Center for Biking and Walking
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling AssociationRide the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
More Related Content
Featured
Skeleton Culture Code
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
Social Media Marketing Trends 2024 // The Global Indie Insights
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
Getting into the tech field. what next
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search Intent
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
How to have difficult conversations
Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data Science
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
12 Ways to Increase Your Influence at Work
To succeed in your career, you need a strategy for sending out ripples of influence. Here are 12 ways you can start doing just that.
ChatGPT webinar slides
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesProject for Public Spaces & National Center for Biking and Walking
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling AssociationRide the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Featured (20)
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
クラウドファンディング時代の知的財産保護戦略
- 5. 憲法２９条１項/米国憲法修正第5条 「財産権は、これを侵してはならない」/「適正な法手続きによ らないで、生命、自由、または財産を奪われることはない。」 （私有財産の不可侵） 民法に基づく損害賠償請求権等 民法第７０９条「 故意又は過失によって、他人の権利又は法 律上保護される利益を侵害した者は、これによって生じた損害 を賠償する責任を負う。」 民法第７１０条「他人の身体、自由若しくは名誉を侵害した場 合又は他人の財産権を侵害した場合のいずれであるかを問わ ず、前条の規定により損害賠償の責任を負う者は、財産以外の 損害に対しても、その賠償をしなければならない。」 「財産権」とは＝「財産」を守る権利
- 7. 知的財産権制度：民法の特別法 •工業所有権法 （経産省：産業の発展が目的。特許法・実用新案法、意匠法、商標法） •不正競争防止法 （経産省：公正な競争秩序の維持（風評の流布、営業妨害等防止）が 目的） •著作権法 （文科省：文化の発展が目的 → 工業所有権よりは優先度が下がる） 知的財産権保護制度の創設 国の産業や公共の利益に関する無体財産すなわち知的財 産の保護を特別に強化 特許制度は天才の情熱に利益という油を注ぐ制度by トーマスエジソン 独占排他権を付与（独禁法の例外）
- 8. クラファンの背景： オープンイノベーション オープン イノベーション クローズド イノベーション • 大規模製造能力を持つ大企業 だけが有用な情報を得られる • ほとんどの特許は大企業が独 占 • 開発から生産までの一貫内製 • 有効な販路は大企業が独占 • ベンチャーには限定的な資金 調達の機会 • 個人でも大企業なみの情報を得ら れる • ベンチャー企業、大学・個人が開発 のメインプレーヤー（製造能力不要） • 産学官連携による開発・生産 • インターネット広告の拡大 • 情報拡散によりファンディングの チャンス拡大 • ネット通販拡大により販路構築の容 易化 大企業でも個人に勝てない時代！！ 個人やベンチャーにはチャンス拡大
- 14. 技術的な特徴がないアイデアでも、需要者の購買意欲 を起こさせる外観デザインが新規であれば、「意匠権」 を取ることができる。 国は魅力あるデザインは需要を喚起し産業を発達させる として、「意匠権」で保護する 最近は機能よりもデザインで物が売れる時代なので、重 要度が増している 特許よりも安い、早い、簡単に取れる。 特許は５０～60万円、意匠は15万円 知財は特許だけではない ①意匠権の活用
- 15. 一生懸命獲得した営業上の信用（味、良いサービス） 取引ルート（営業で獲得した常連顧客や取引先） 顧客吸引力（強いブランドイメージ、Good Will） 出所表示（他のレストランとの差別力） 知財は特許だけではない ②商標も忘れずに 商標（マーク）は上記の無体財産が入る「容器」 商標を保護することで、営業 上の信用という無形の財産 を有効に保護できる。
- 16. 自社の立場 →第三者による自社商号の善 意・悪意の模倣を防ぐ。悪質な 模倣は顧客が奪われるだけで はなく、自社への信用を落とす。 消費者の立場 →同一のマークは同一の店と 認識 →同一のマークを表示する店 舗にいけば、同一のサービスが 受けられるという安心感。 登録主義と使用主義 →日本は登録主義、米国は使 用主義 商標は消費者の立場も保護 1. http://www.koba-pat.com/blog/2011/10/post_107.html 2. http://www.garbagenews.net/archives/629514.html 3. http://hayamalegal.blog.fc2.com/blog-entry-3.html 2 3
- 17. ブランドとは？ 商標と商標に化体した無形の信用等 の知財を包括する概念 最近では技術ブランドという考え方もある。 何故「戦略」を持ってブランドを確立することが必要な のか？ 何故「国際」戦略が必要なのか？ クラファン時代のブランドとは？ 国際ブランド戦略の必要性
- 19. 実例
- 20. 米国の出願公開公報