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ソーシャルアプリ & ゲームによる 「義援金」寄付活用に関する事例報告 株式会社ループス・コミュニケーションズ  オカムラ ケンスケ
mixi 「ミクコレ」「ソーシャルアプリ」 ミクコレ: 50pt (50 円 ) には mixi が同額の 50 円を加算し 100 円、       100pt(100 円 ) には mixi が同額の 100 円を加算し 200 円が寄付  アプリ:アプリ用アイテムを購入すると売上げの全額が寄付      ※ 3 月末までに 2 億 1230 万円を集める
GREE 「アバター」「アプリ」 アバター:特別アバターを購入し、自身が保有するゴールドから、       100 ゴールド~ 10,000 ゴールドの間で任意で選択  アプリ:アプリ用アイテムを購入すると売上げの全額が寄付 ※ 3 月末までに 2 億 604 万円を集め、別途 1 億円を寄付
mobage 「アバター」「アプリ」 アバター:特別アバターを購入し、自身が保有するゴールドから、       100 ゴールド~ 10,000 ゴールドの間で任意で選択  アプリ:「農園ホッコリーナ」特設コーナーアイテム購入分の同額寄付      ※寄付金額は現時点で未公表であるが、別途 1 億円を寄付
カプコン  iPhone 向け「ストリートファイターⅣ」 通常 8 ドル( 900 円)で配信している iPhone アプリを 0 . 99 ドル( 115 円)で配信し、売上げの全額を寄付 (別途 1 億円の義援金も寄贈)
アプリを使った義援金が効果的な理由 ,[object Object],[object Object],[object Object]
すぐに開始できる ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
圧倒的なユーザー数 2000 万人以上の会員数
課金慣れしている ,[object Object],[object Object],[object Object]
ソーシャルアプリ、ゲームによる義援金活動は 今後も活躍すると思います
ご意見、ご感想をぜひお寄せください。  ツイッター :    @kensukeo  ブログ :     ソーシャルアプリインパクト( ITmedia )

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ソーシャルアプリ&ゲームによる「義援金」寄付に関する事例報告