이 보고서는 '소셜스튜디오'와 'Synthesio'를 통해 알아본 미국 내 산업별 컬러 트렌드에 대한 보고서 입니다. (분석 기간 : 2015.1.1 ~ 2017.5.1) This report is a color trend report for the industry in the US. Analysis tools : ‘Social Studio’ and 'Synthesio' Analysis period : 2015.1.1 ~ 2017.5.1 *Social Media Marketing Suite : 소셜스튜디오(Social Studio) 소셜스튜디오는 클라우드 기반의 소셜미디어마케팅 통합 매니지먼트 플랫폼 입니다. 전세계 3000+ 이상의 기업들이 사용중인 최고의 소셜미디어마케팅 기술을 업무에 적용하세요. * Top Features - Data Coverage : 1억개 이상의 소스(페이스북, 트위터, 인스타그램 등) - Region Coverage : 240여개 국가 및 지역 - Language Coverage : 27개 언어 (한글 포함) - Auto-Sentiment : 한글 포함 11개 언어 자동 정서 분석 *소개서 관련 문의 : 에스엠투네트웍스 디지털비즈니스사업본부 (marketing@sm2net.co.kr) Homepage: http://www.marketing.sm2net.co.kr/social-studio Facebook: https://www.facebook.com/dmktginsight Blog: http://blog.naver.com/dmktginsight

1. SM2Networks
2 0 1 7 C O L O R
T R E N D
S o c i a l I n s i g h t D e p t
1

2. I N D E X
1 · G e n e ra l C o l o r Tre n d A n a l y s i s
1 - 1 · C o l o r Tr e n d & To p 5 c o l o r s
2 · I n d u s t r y C o l o r Tre n d A n a l y s i s
2 - 1 · I n t e r i o r
2 - 2 · Fa s h i o n
2 - 3 · B e a u t y
3 · C o n c l u s i o n
2

3. G e n e r a l
C o l o r t r e n d
A n a l y s i s
3
T R E N D
R E P O R T

4. 1,1309,834건
4
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
What color is #TheDress
? Are
you #TeamBlueAndBlack
or #TeamGoldAndWhite ?
bit.ly/18s1Xhx pic.twitter
.com/7g9A0OOuNx
@LifestyleWithGG
2015/02/27
# 0 1 . C O L O R T R E N D
A N A L I S Y S
‘Color’ 버즈 트렌드

5. 5
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
White Black Red Blue Green Pink Brown Purple Orange Yellow
‘Color’별 버즈 트렌드
# 0 1 . C O L O R T R E N D
A N A L I S Y S

6. 6
710,014,041
570,497,207
319,604,829
236,146,055
184,354,682
161,780,937
125,874,580
64,029,427 59,369,243 51,091,550
1,346,909
Black White Red Blue Green Brown Pink Purple Yellow Gray Orange
27.2%
21.7%
13.3%
10.3% 7.9%
7.5%
4.8%
2.6%
2.5%
2.2%
# 0 1 . C O L O R T R E N D
A N A L I S Y S
컬러별 버즈량컬러별 버즈 점유율

7. I n d u s t r y
C o l o r t r e n d
A n a l y s i s
7
T R E N D
R E P O R T

8. 46.5% 41.8% 11.8%Color
8
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
Interior Fashion Beauty
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Interior Fashion Beauty
산업별 버즈 트렌드산업별 전체 버즈량

9. 9
20.5%
20.3%
13.4%
10.2%
10.1%
7.4%
5.5%
4.1%
3.1%
3.1%2.2%
I N T E R I O R
27.7%
18.8%
12.8%
12.1%
7.7%
6.4%
5.7%
2.9%
2.9%2.7%
0.1%
F A S I O N
19.5%
16.1%
15.7%11.6%
10.6%
9.9%
8.7%
4.6%
3.4%
B E A U T Y
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S

10. 10
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S

11. 11
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S
연도/산업별 버즈 점유율 및 실제 버즈
#green #mdf #office #officedecor
#decorstyle #decor #decorate #decora
#architecture #designinteriores #design
#designdeinteriores #interiorstyling #interior
2017/06/21, @jorg*****, Instagram
Plummy brown smokey eye for green eyes
2017/2/5, @tempe***, Twitter
(···) The white is staying, but I prefer
the black interior.
2015/06/12, del***, Forum
#Scarf #Tkmaxx #Dress #Beige#Tkmaxx
#Shoes #Primark #LoveABargain #Winter
2016/12/10, @dani****, Instagram
Red is a great color for the living room because it
draws people together and leads to conversations.
It would even do well in an entryway because it
creates a strong first impression. Paint it red,
make it a #ColorfulLiving.
2015/7/31, Jay***, Flickr

12. 12
3.2%
14.0%
7.3%
7.7%
3.4%
0.5%
0.8%
2.7%
47.1%
12.7%
Media Type
Aggregator
Blogs
Buy/Sell
Comments
Facebook
Forum Replies
Forums
Images
Instagram
Mainstream News
Twitter
Videos
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Black Blue Brown Gray Green Orange Pink Purple Red White Yellow
Media Type per Colors
Aggregator Blogs Buy/Sell
Comments Facebook Forum Replies
Forums Images Instagram
Mainstream News Twitter Videos

13. 13
30,063,237
29,686,751
19,678,660
14,922,824
14,800,830
White
Black
Red
Blue
Green
Top 5 Colors
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Top 5 Colors Trend
White Black Red Blue Green
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S

14. 14
1 #interiordesign 2,140
2 #white 1,488
3 #kitchen 1,433
4 #furniture 1,406
5 #architecture 1,245
6 #freedomcaucus 1,178
7 #homedecor 983
8 #home 877
9 #design 839
10 #etsy 829
11 #handmade 812
12 #medicareforall 719
13 #style 695
14 #threat 649
15 #decoration 642
※2017/1Q,SNS채널(Twitter, Instagram, Facebook)대상Top50 해시태그
#furniture 1,274
#black 1,030
#interiordesign 964
#ico 856
#morelife 705
#homedecor 666
#architecture 665
#tuesdaymotivation 636
#home 600
#fashion 589
#wednesdaywisdom 576
#deepstate 564
#draintheswamp 563
#coup 553
#deals 546
#red 1,097
#furniture 802
#handmade 758
#etsy 703
#art 678
#design 536
#kitchen 532
#styledbyvanmercado 511
#oscars 466
#interiordesign 460
#pottiteam 459
#nowplaying 451
#homedecor 419
#kcapinoystar 418
#nadinelustre 413
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S

15. 15
2.9%
14.5%
12.4%
5.3%
2.0%
0.4%
3.6%2.0%
46.7%
9.9%
Media Type
Aggregator
Blogs
Buy/Sell
Comments
Facebook
Forum Replies
Forums
Images
Instagram
Mainstream News
Twitter
Videos
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Black Blue Brown Gray Green Orange Pink Purple Red White Yellow
Media Type per Colors
Aggregator Blogs Buy/Sell
Comments Facebook Forum Replies
Forums Images Instagram
Mainstream News Twitter Videos
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S

16. # 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S
16
7,967,730
6,558,065
6,428,119
4,723,304
4,312,962
Black
Red
White
Brown
Pink
Top 5 Colors
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Top 5 Colors Trend
Black Red White Brown Pink

17. 17
1 #makeup 8,529
2 #beauty 7,994
3 #mascara 1,830
4 #cosmetics 1,510
5 #eyemakeup 908
6 #oscarssowhite 767
7 #fashion 759
8 #shoes 746
9 #black 723
10 #specialsale 433
11 #dipbrow 426
12 #health 404
13 #ebay 384
14 #retro 346
15 #anastasiabeverlyhills 327
※2017/1Q,SNS채널(Twitter, Instagram, Facebook)대상Top50해시태그
#makeup 3,765
#beauty 3,494
#wedding 2,282
#bridal 2,139
#handmade 1,508
#weddingplanner 1,383
#shoes 885
#love 528
#bridetobe 516
#retro 471
#statedept 390
#jeffsessions 389
#white 381
#cosmetics 326
#fashion 314
#makeup 10,250
#beauty 9,312
#lipstick 4,257
#bridal 2,259
#wedding 2,201
#handmade 1,387
#red 1,381
#weddingplanner 1,204
#avonrep 887
#mtvstars 855
#fashion 815
#cosmetics 766
#etsychaching 738
#kcapinoystar 712
#love 621
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S

18. 18
1.8%
9.0%
5.3%
3.6%
1.4%
0.5%
2.1%
1.3%
70.5%
4.3%
Media Type
Aggregator
Blogs
Buy/Sell
Comments
Facebook
Forum Replies
Forums
Images
Instagram
Mainstream News
Twitter
Videos
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Black Blue Brown Gray Green Orange Pink Purple Red White Yellow
Media Type per Colors
Aggregator Blogs Buy/Sell
Comments Facebook Forum Replies
Forums Images Instagram
Mainstream News Twitter Videos

19. 19
41,913,392
28,374,521
19,412,258
18,343,330
11,704,547
Black
White
Red
Blue
Pink
Top 5 Colors
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Top 5 Colors Trend
Black White Red Blue Pink
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S

20. 20
1 #fashion 64,010
2 #style 17,166
3 #shoes 16,502
4 #yeezy 15,474
5 #adidas 12,070
6 #shopmycloset 9,869
7 #free 6,029
8 #deals 4,930
9 #dress 4,530
10 #gucci 4,285
11 #best 4,221
12 #shoe 4,211
13 #lingerie 4,092
14 #bag 4,014
15 #sunglasses 3,672
※2017/1Q,SNS채널(Twitter, Instagram, Facebook)대상Top50 해시태그
#fashion 36,464
#style 8,522
#shoes 8,411
#adidas 8,201
#shopmycloset 5,497
#jewelry 4,883
#dreams 4,065
#best 3,613
#women 3,580
#offer 3,107
#deals 2,756
#designer 2,683
#lingerie 2,531
#ebay 2,515
#dress 2,130
#fashion 46,822
#shoes 13,878
#adidas 12,451
#style 9,697
#shopmycloset 5,646
#red 4,916
#oscars 4,543
#best 3,746
#deals 3,678
#shoe 3,454
#women 3,011
#lingerie 2,746
#apparel 2,700
#mlb 2,630
#ebay 2,468
# 0 2 . C O L O R T R E N D
I N D U S T R Y A N A L I S Y S

21. T R E N D
Conclusion
R E P O R T
C o l o r t r e n d
A n a l y s i s
21

22. 22
# 0 3 . C O L O R T R E N D
C O N C L U S I O N
Black
Black Black
Gray
Gray
Gray
White
White White
Interior Fashion Beauty
인테리어 67,815,013

23. # 0 3 . C O L O R T R E N D
C O N C L U S I O N
23
Blue
Blue
Blue
Brown
Brown
Brown
Green Green
Green
Orange
Orange
Pink
Pink Pink
Purple Purple
Purple
Red Red
Red
Yellow Yellow Yellow
Interior Fashion Beauty
패션 76,726,620

24. T E A M
Conclusion
h e r e
감 사 합 니 다
24
marketing@sm2net.co.kr