聖地巡礼と経済の活性化をめぐる景観形成に関して
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M
M K私は、ゼミで「風景と法令」の勉強をしています。「景観法」という街の風景・景観を保護するための法令が社会でどのような役割を果たしているのかを、社会的に考察しています。今回は、アニメと景観の関係性と経済効果について調査を行いました。実際に聖地と呼ばれる地域へ行き、目視調査をしたり、舞台となった地域の市役所へメールでインタビューを行いました。結果、アニメが景観へ与える直接的な影響は見つけられませんでしたが、行政団体がアニメを考慮した景観形成を行っているということが分かりました。
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聖地巡礼と経済の活性化をめぐる景観形成に関して
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- 15. 「ガールズ&パンツァー」と茨城県大洗町 ふるさと納税が急増した アニメに登場した地域のふるさと納税が増えている。ふるさと納税と は自治体への寄附金のことである。個人が2,000円を超える寄附を 行ったときに住民税のおよそ2割程度が還付、控除される制度であ る。地方自治体がこの誘因として寄付者に謝礼品を出すことが多い。 茨城県大洗町の謝礼品には、アニメ関連グッズが登場している。 ≪謝礼品≫ ① 体験型アドベンチャーゲーム「ガルパンうぉーく」体験チケット1枚 ＆ゲームパスポート1冊 ② 現地大洗で使えるチケット（温泉施設入浴券or 御食事券） ③ ふるさと納税限定オリジナルガルパングッズセット（スタンダード orデラックス）
- 16. 7630000 10000000 166000000 100 5000 0 1000 2000 3000 4000 5000 6000 0 20000000 40000000 60000000 80000000 100000000 120000000 140000000 160000000 180000000 2014 2015/4～11月 2015/12月 寄 付 件 数 合 計 金 額 合計金額 寄付件数 11月に 劇場版公開!! 760万円がたった 2年で約22倍 1億6,600万円に!! 茨城県 大洗町 ふるさと納税 寄付合計金額と寄付件数
- 19. 4.まとめに代えて • アニメが景観の実際を再現していることが分かった。 • アニメが観光客のインセンティブになっていることが推測できた。 • 行政が景観形成にアニメの視点を取り入れていることが分かった。 • 景観への悪影響(落書き等)はないようである。 • 関連商品の売上向上により経済効果は顕著に表れているようである。 アニメの景観への直接的な影響はまだないが、アニメに 登場したことで観光客の増加やそれによる経済効果が顕 著に表れているようなので、その地域の行政団体がアニメ を考慮した景観形成の動きがみられた。 結論 アニメが創り出す景観が、地域の経済活動の向上 に繋がっているようである。
- 20. ご清聴ありがとうございまし た。 調査資料・参考文献等 • 千代田区役所にメールにてインタビュー(2016年7月) • 久喜市役所、大洗町役場にメールにてインタビュー(2016年11月) • 現地調査(2016年5/18,6/25,8/25) • ふるさと納税 http://butaimeguri.com/garupan-walk/ • 大洗鹿島線決算書2015/2016 http://www.rintetsu.co.jp/wp-content/uploads/2015/07/h26_kessan_tetsudou.pdf http://www.rintetsu.co.jp/wp-content/uploads/2016/06/h27_kessan_tetsudou.pdf • 鷺宮神社参拝客数 町おこし成功のカギ http://d.hatena.ne.jp/yuri_donovic/touch/20100125/1264431956 雪組公演