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Вчера, сегодня и завтра digital-стратегий: SEM, performance, agile
Вчера, сегодня и завтра digital-стратегий: SEM, performance, agile
SEO/контекст: старый добрый лидогенератор, которым вы не управляете
Performance: миксы, ROI, KPI — кого хочешь, выбирай
Agile-маркетинг: быстрее, гибче, сильнее
Agile+UX
Профессиональные команды разработчиков все чаще и чаще практикуют Agile. И для многих уже стало привычной нормой — поставлять заказчику продукт (ценности) итеративно. Это действительно сокращает риски и издержки на разработку, а так же позволяет сконцентрироваться на самых важных фичах продукта, оставив все маловажные „хотелки“ и „свистелки“ — на последнюю очередь.
Однако для многих разработчиков интерфейсов, UX-дизайнеров такой подход кажется непривычным. Они предпочитают продумывать концепции проекта целиком, включая различные детали интефейсов и взаимодействия пользователя с системой. Это больше похоже на классический водопад. Более того, от уровня „концепции“ до „визуального дизайна“ зачастую требуется квантовый скачёк, когда дизайнер интерфейсов, сосредоточившись и в одиночку определят самостоятельно внешний вид продукта.
Это порождает массу проблем, характерных для „водопадной“ разработки, например:
часть отрисованных интерфейсов могут быть нереализуемы на практике. Это приводит к конфликту команды разработчиков и UX-специалистов;
часть интерфейсов может быть недостаточно детализирована, что приведет либо к срыву сроков итерации (из-за необходимости экстренно разрабатывать недостающих интерфейс), либо к некачественным деталям в интерфейсах („программистский“ дизайн);
преждевременная концентрация на пикселях и шрифтах (вкусовщина), вместо проработки бизнес-требований и юзабилити-концепций проекта.
В предлагаемом докладе будут разобран практический кейс создания интерфейса web-приложения, работа над которым шла на основе идей передовых зарубежных специалистов в области разработк
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В это небольшом рассказе мы рассмотрим семь кейсов применения игровых механик (геймификацию) на сайтах электронной коммерции. Геймификация применена для достижения от пользователя целевых действий: регистраций, подписок, покупок, просмотров видео или лайков.
Кроме того, мы рассмотрим структурный подход, позволяющий применить геймификацию к достижению конкретных KPI интернет-магазина.
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Все понятно, ясен каждый шаг, но блять... тааакой влоом...
Recommended
Вчера, сегодня и завтра digital-стратегий: SEM, performance, agile
Вчера, сегодня и завтра digital-стратегий: SEM, performance, agile
SEO/контекст: старый добрый лидогенератор, которым вы не управляете
Performance: миксы, ROI, KPI — кого хочешь, выбирай
Agile-маркетинг: быстрее, гибче, сильнее
Agile+UX
Профессиональные команды разработчиков все чаще и чаще практикуют Agile. И для многих уже стало привычной нормой — поставлять заказчику продукт (ценности) итеративно. Это действительно сокращает риски и издержки на разработку, а так же позволяет сконцентрироваться на самых важных фичах продукта, оставив все маловажные „хотелки“ и „свистелки“ — на последнюю очередь.
Однако для многих разработчиков интерфейсов, UX-дизайнеров такой подход кажется непривычным. Они предпочитают продумывать концепции проекта целиком, включая различные детали интефейсов и взаимодействия пользователя с системой. Это больше похоже на классический водопад. Более того, от уровня „концепции“ до „визуального дизайна“ зачастую требуется квантовый скачёк, когда дизайнер интерфейсов, сосредоточившись и в одиночку определят самостоятельно внешний вид продукта.
Это порождает массу проблем, характерных для „водопадной“ разработки, например:
часть отрисованных интерфейсов могут быть нереализуемы на практике. Это приводит к конфликту команды разработчиков и UX-специалистов;
часть интерфейсов может быть недостаточно детализирована, что приведет либо к срыву сроков итерации (из-за необходимости экстренно разрабатывать недостающих интерфейс), либо к некачественным деталям в интерфейсах („программистский“ дизайн);
преждевременная концентрация на пикселях и шрифтах (вкусовщина), вместо проработки бизнес-требований и юзабилити-концепций проекта.
В предлагаемом докладе будут разобран практический кейс создания интерфейса web-приложения, работа над которым шла на основе идей передовых зарубежных специалистов в области разработк
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Игровая индустрия разработала десятки приемов, позволяющих захватить внимание пользователя и стимулировать его активность. Причем именно такую активность, которую задумывали авторы игры.
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Кроме того, мы рассмотрим структурный подход, позволяющий применить геймификацию к достижению конкретных KPI интернет-магазина.
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Все понятно, ясен каждый шаг, но блять... тааакой влоом...
2024 State of Marketing Report – by Hubspot
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· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
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· More human marketing, powered by robots
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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
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How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
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For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
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Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
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Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
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- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
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With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
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See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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2024 State of Marketing Report – by Hubspot
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Everything You Need To Know About ChatGPT
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage Engineerings
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental Health
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
PEPSICO Presentation to CAGNY Conference Feb 2024
Materials from Pepsico for their presentation at the 2024 CAGNY conference. Made 2/21/24
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The deck from Contently’s popular Content Methodology webinar with Rebecca Lieb, Joe Lazauskas, and Ari Kepnes.
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Presented 1/4/2024
Visit Albert's List: https://bit.ly/findyournextjob
Social Media Marketing Trends 2024 // The Global Indie Insights
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summary
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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Google's Just Not That Into You: Understanding Core Updates & Search Intent
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Stop putting off having difficult conversations. Seven practical tips to ensure your next difficult conversation go smoothly.
Introduction to Data Science
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best Practices
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project management
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
A presentation for absolute beginners who have never touched TikTok and may be a bit scared of it!
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The six step guide to practical project management
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Талеб. Антихрупкость.
- 2. Об авторе-
- 5. Индюшка строит прогноз. Что она не учла?-
- 7. Крайнестан. Индюшка строит прогноз, не зная про день благодарения.- Отсутствие доказательств близости катастрофы.-
- 8. Что противоположно хрупкому? (ну кроме названия книги)-
- 9. Триада. На какие три категории Талеб делит объекты по степени хрупкости?- Примеры?-
- 10. Хрупкое-
- 11. Неуязвимое-
- 12. Антихрупкое- *кстати, как эту тварь в итоге замочили?-
- 13. Гиперкомпенсация. Как добиться перемен в застойной компании?-
- 14. В чем заключается феномен антихрупкости информации?-
- 15. То, что меня не убивает, делает меня сильнее. Или нет?-
- 16. Почему отношения между природой и отдельными организмами можно назвать напряженными?-
- 17. Антихрупкость экономики. - За счет чего она достигается?-
- 18. Конкретный предприниматель совершенно не заинтересован в харакири ради большего блага экономики. Есть ли у данной проблемы решение?- -
- 19. Как бы вы хотели поступить со случайностью?-
- 20. В чем разница в подходе к избыточности в природе и в типовых бизнес-системах?-
- 21. В чем состоит главный актив США?-
- 22. Антихрупкость опционов- *на примере истории Фалеса-
- 23. ЯТРОГЕНИЯ- В чем суть «наивного вмешательства»?-
- 24. Как связаны ятрогения и предсказания?-
- 25. Что может предсказать тот, кто ничего не предсказывает?-
- 26. Как связаны время и хрупкость?-
- 27. Можно ли доказать безвредность (например, трансжиров)?-
- 28. Хорошее образование ведет к процветанию (страны)?-
- 29. В чем суть советско- гарвардского иллюзии (эпифеномена)?-
- 30. В чем состоит метод штанги?-
- 31. Что является самым большим препятствием для развития ребенка?-
- 32. Цены на бирже определяются благодаря экономическим формулам?-
- 33. Асимметрия. В повседневных решениях для вас важнее степень риска или вероятность?-
- 34. Своя шкура на кону.-
- 35. Своя шкура на кону?- Или антихрупкость за чужой счет?-
- 37. Читайте blog.sibirix.ru- И задавайте воросы!- Сибирикс / Владимир Завертайлов-