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現状
中小企業の中には,世界を販路先に入れている企業もいるでしょうが,現状は海外の展示会に出店できない,経営資源のない企業が多数です.
(ジェトロは,「見本市・展示会を通じて日本企業のビジネスチャンスの拡大を支援しています. 売り込みをしようと海外に出かけてみても,自社でアポイントをとり商談できる数は限られています」と書かれ,支援していますが,それでも多額の費用がかかります)
つまり,経営資源がなく発信できないでいる企業は多いと思われます.
日本の小さな時計店が,海外に向け日本の時計を販売していました.また,日本の食料品を海外に送っている専門店もあります(上記の例でもありましたが,日本の食料品,特に調味料.お菓子は売れています,海外の駐在員が購入することが多いそうです)そこのモールであれば,自動で翻訳されるため,日本の製品が欲しいと思えばそのサイトにアクセスだけすれば,日本の製品一覧が出てくるわけです.
また配送ですが,単品だけであればコストが上がる為,そこのモールの商品であれば,いくつか購入したものを,まとめて梱包し配送してくれる,配送の代行会社もできています.
このようにモールのメリットを利用し,ネットショップを活用して,中小企業が自社を売り込むことが大事であると思います.
販路先を確保し,決済を確保し,配送先を確保していけば低予算で世界に臨むことが出来ます.
中小企業は、ネットショップを利用して世界に発信する
Small and Medium Enterprises(SME), to the world by using the net shop
Summary
SMEs take advantage of the personality.
And to the world by using the net shop
Things as they are originated, many people notice
The product is great
Then they will marvel at the greatness of the small and medium-sized enterprises
They will let go more and more interested
You would want to purchase if there is a net site that is selling
SMEs in Japan is great
Company that became famous in the world become famous in Japan