Lavoro di gruppo per la seconda esercitazione del corso di E-business del professor Stefano Micelli presso l'Università Ca' Foscari di Venezia, nell'anno accademico 2015/2016.
Il gruppo NP è composto da: Francesco Baldi Guarinoni, Andrea Bortoletto, Daniele Ceschi, Giuseppe Giupponi, Mattia Margonari, Alvise Panizzi, Federico Petrotta, Fabio Priviero.
Florencia es la capital de la región de Toscana en Italia. Conocida como la cuna del Renacimiento, Florencia alberga obras maestras de Miguel Ángel, Leonardo da Vinci y otros grandes artistas. La ciudad ofrece una rica historia y cultura que atraen a millones de visitantes cada año.
Lavoro di gruppo per la seconda esercitazione del corso di E-business del professor Stefano Micelli presso l'Università Ca' Foscari di Venezia, nell'anno accademico 2015/2016.
Il gruppo NP è composto da: Francesco Baldi Guarinoni, Andrea Bortoletto, Daniele Ceschi, Giuseppe Giupponi, Mattia Margonari, Alvise Panizzi, Federico Petrotta, Fabio Priviero.
Florencia es la capital de la región de Toscana en Italia. Conocida como la cuna del Renacimiento, Florencia alberga obras maestras de Miguel Ángel, Leonardo da Vinci y otros grandes artistas. La ciudad ofrece una rica historia y cultura que atraen a millones de visitantes cada año.
Progetto realizzato per il corso di "Organizzazione di eventi e ufficio stampa" .
OBIETTIVO: Individuare un'azienda (reale o fittizia) e realizzare un progetto per un evento stampa, considerando anche la comunicazione (comunicato stampa, cartella stampa, comunicazione web, manifesti, flyer, gadget)
REALIZZAZIONE DEL PROGETTO:
Azienda scelta: Valcucine (settore arredamento cucine)
Obiettivo: realizzazione di un evento stampa per presentare il nuovo prodotto dell'azienda (cucina ecologica e innovativa) e trasmettere i valori di sostenibilità, qualità, eco compatibilità.
Strategia: partecipazione dell'azienda ad Expo 2015, nel settore future food district.
Azioni:
- progettazione di un evento stampa per influencer, testate giornalistiche italiane e straniere con lo scopodi promuovere la partecipazione di Valcucine ad Expo 2015
- progettazione dell'evento "Valcucine ad Expo", nel quale l'azienda presenta il suo nuovo prodotto.
Sviluppo: realizzazione di manifesti, cartella stampa, comunicato stampa, pagine social, flyer, video
AUTOSTOP
The CEO of Autostop, the most important chain of catering facilities on the highways of the Republic of Dalekii Krai, has hired you as a government relations & lobbying consultant. The Republic of Dalekii Krai recently joined the European Union.
The CEO, Mr. Fattoria, has been informed by the Legal Affairs Department that a new EU draft directive, aimed at banning the sales of all alcoholic drinks in highway catering facilities during the night, has been proposed for adoption by the European Commission in order to reduce accidents, and is likely to be discussed by the European Parliament in six to twelve months from now in the framework of the European Road Safety Action Programme 2011-2020. These policy developments are closely followed by international public health agencies and NGOs alike, such as the World Health Organization (WHO) and the European Federation of Road Traffic Victims (FEVR).
As an average over the last three years, the share deriving from night alcohol sales accounted for approximately 2,5% of the whole Autostop turnover and 4% of its income.
You have a meeting with Mr. Fattoria on Monday, February 15th, 2016. For this meeting you are expected to prepare a Powerpoint presentation (no more than 12 slides) in order to outline further steps, including:
1) a background analysis of the scenario Autostop is most likely to face, also based on a comprehensive mapping of relevant stakeholders and an assessment of “social weather conditions”;
2) your suggestions for the activities Autostop should undertake, including
a. the alternative objectives Autostop can pursue vis-à-vis the new regulation, and the objective Autostop should realistically pursue in your opinion;
b. the strategy you propose to implement to achieve this objective, including the way you plan to frame the debate, the stakeholders involved and the stakeholders you want to involve;
c. the key issues you would like to address and the key messages you plan to use;
d. the possible synergies with the activities of the Corporate Social Responsibility Unit of Autostop;
e. the framework you envisage to measure the effectiveness of your efforts;
3) a press release (sample article) to be supplied to newspapers, magazines and other media sympathetic to the cause of Autostop.
TicreoRetail è un laboratorio di idee composto da professionisti in grado di fondere esperienze ultradecennali maturate come consulenti o in ruoli direttivi in aziende retail: retail marketing, management, store
planning, nuove tecnologie multimediali, visual merchandising.
The document discusses the benefits of exercise for both physical and mental health. Regular exercise can improve cardiovascular health, reduce stress and anxiety, boost mood, and enhance cognitive function. Staying physically active for at least 30 minutes each day is recommended for significant health benefits.
This Haiku Deck presentation contains photos from various photographers including Kevin Dooley, Michael Scott from Scottphotographics.com, flickrPrince, and BAMCorp. The presentation encourages the viewer to get inspired by the photos and create their own Haiku Deck presentation on SlideShare.
Zoluti is a European managed company based in Dubai that provides furniture, furnishings, and interior design services for commercial, corporate, hospitality, and residential projects throughout the UAE and Middle East. They have over 20 years of experience in the industry and work with over 50 international suppliers. Zoluti offers full turn-key solutions including project management, procurement, installation, and after sales support to meet their clients' needs.
Progetto realizzato per il corso di "Organizzazione di eventi e ufficio stampa" .
OBIETTIVO: Individuare un'azienda (reale o fittizia) e realizzare un progetto per un evento stampa, considerando anche la comunicazione (comunicato stampa, cartella stampa, comunicazione web, manifesti, flyer, gadget)
REALIZZAZIONE DEL PROGETTO:
Azienda scelta: Valcucine (settore arredamento cucine)
Obiettivo: realizzazione di un evento stampa per presentare il nuovo prodotto dell'azienda (cucina ecologica e innovativa) e trasmettere i valori di sostenibilità, qualità, eco compatibilità.
Strategia: partecipazione dell'azienda ad Expo 2015, nel settore future food district.
Azioni:
- progettazione di un evento stampa per influencer, testate giornalistiche italiane e straniere con lo scopodi promuovere la partecipazione di Valcucine ad Expo 2015
- progettazione dell'evento "Valcucine ad Expo", nel quale l'azienda presenta il suo nuovo prodotto.
Sviluppo: realizzazione di manifesti, cartella stampa, comunicato stampa, pagine social, flyer, video
AUTOSTOP
The CEO of Autostop, the most important chain of catering facilities on the highways of the Republic of Dalekii Krai, has hired you as a government relations & lobbying consultant. The Republic of Dalekii Krai recently joined the European Union.
The CEO, Mr. Fattoria, has been informed by the Legal Affairs Department that a new EU draft directive, aimed at banning the sales of all alcoholic drinks in highway catering facilities during the night, has been proposed for adoption by the European Commission in order to reduce accidents, and is likely to be discussed by the European Parliament in six to twelve months from now in the framework of the European Road Safety Action Programme 2011-2020. These policy developments are closely followed by international public health agencies and NGOs alike, such as the World Health Organization (WHO) and the European Federation of Road Traffic Victims (FEVR).
As an average over the last three years, the share deriving from night alcohol sales accounted for approximately 2,5% of the whole Autostop turnover and 4% of its income.
You have a meeting with Mr. Fattoria on Monday, February 15th, 2016. For this meeting you are expected to prepare a Powerpoint presentation (no more than 12 slides) in order to outline further steps, including:
1) a background analysis of the scenario Autostop is most likely to face, also based on a comprehensive mapping of relevant stakeholders and an assessment of “social weather conditions”;
2) your suggestions for the activities Autostop should undertake, including
a. the alternative objectives Autostop can pursue vis-à-vis the new regulation, and the objective Autostop should realistically pursue in your opinion;
b. the strategy you propose to implement to achieve this objective, including the way you plan to frame the debate, the stakeholders involved and the stakeholders you want to involve;
c. the key issues you would like to address and the key messages you plan to use;
d. the possible synergies with the activities of the Corporate Social Responsibility Unit of Autostop;
e. the framework you envisage to measure the effectiveness of your efforts;
3) a press release (sample article) to be supplied to newspapers, magazines and other media sympathetic to the cause of Autostop.
TicreoRetail è un laboratorio di idee composto da professionisti in grado di fondere esperienze ultradecennali maturate come consulenti o in ruoli direttivi in aziende retail: retail marketing, management, store
planning, nuove tecnologie multimediali, visual merchandising.
The document discusses the benefits of exercise for both physical and mental health. Regular exercise can improve cardiovascular health, reduce stress and anxiety, boost mood, and enhance cognitive function. Staying physically active for at least 30 minutes each day is recommended for significant health benefits.
This Haiku Deck presentation contains photos from various photographers including Kevin Dooley, Michael Scott from Scottphotographics.com, flickrPrince, and BAMCorp. The presentation encourages the viewer to get inspired by the photos and create their own Haiku Deck presentation on SlideShare.
Zoluti is a European managed company based in Dubai that provides furniture, furnishings, and interior design services for commercial, corporate, hospitality, and residential projects throughout the UAE and Middle East. They have over 20 years of experience in the industry and work with over 50 international suppliers. Zoluti offers full turn-key solutions including project management, procurement, installation, and after sales support to meet their clients' needs.