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The CEO of Autostop, the most important chain of catering facilities on the highways of the Republic of Dalekii Krai, has hired you as a government relations & lobbying consultant. The Republic of Dalekii Krai recently joined the European Union.
The CEO, Mr. Fattoria, has been informed by the Legal Affairs Department that a new EU draft directive, aimed at banning the sales of all alcoholic drinks in highway catering facilities during the night, has been proposed for adoption by the European Commission in order to reduce accidents, and is likely to be discussed by the European Parliament in six to twelve months from now in the framework of the European Road Safety Action Programme 2011-2020. These policy developments are closely followed by international public health agencies and NGOs alike, such as the World Health Organization (WHO) and the European Federation of Road Traffic Victims (FEVR).
As an average over the last three years, the share deriving from night alcohol sales accounted for approximately 2,5% of the whole Autostop turnover and 4% of its income.
You have a meeting with Mr. Fattoria on Monday, February 15th, 2016. For this meeting you are expected to prepare a Powerpoint presentation (no more than 12 slides) in order to outline further steps, including:
1) a background analysis of the scenario Autostop is most likely to face, also based on a comprehensive mapping of relevant stakeholders and an assessment of “social weather conditions”;
2) your suggestions for the activities Autostop should undertake, including
a. the alternative objectives Autostop can pursue vis-à-vis the new regulation, and the objective Autostop should realistically pursue in your opinion;
b. the strategy you propose to implement to achieve this objective, including the way you plan to frame the debate, the stakeholders involved and the stakeholders you want to involve;
c. the key issues you would like to address and the key messages you plan to use;
d. the possible synergies with the activities of the Corporate Social Responsibility Unit of Autostop;
e. the framework you envisage to measure the effectiveness of your efforts;
3) a press release (sample article) to be supplied to newspapers, magazines and other media sympathetic to the cause of Autostop.