چگونه همانند یک مدیر برند جهانی عمل کنیم

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The document discusses different marketing segmentation approaches including demographic segmentation based on age, income, gender; psychographic segmentation based on lifestyle and personality; behavioral segmentation based on customer behavior and purchase drivers; and geographic segmentation based on location. It also mentions focus groups to understand customer empathy, and the importance of place, price, and product for different target segments of a brand like BMW.

Marketing Business Technology

: Mhmd_ghazizadeh@yahoo.com
: ir.linkedin.com/pub/Mohammad-Ghazizadeh/33/60/9b8/

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چگونه همانند یک مدیر برند جهانی عمل کنیم

در تاریخ 92/08/20 و در همایش تخصصی از ایده تا اجرا که در محل سالن آمفی تئاتر دانشکده مهندسی دانشگاه آزاد مشهد برگزار گردید ارائه ای در خصوص موارد زیر داشتم که لینک اسلایدهای آن در ادامه آمده است. مخاطبان این همایش دانشجویان علاقه مند به راه اندازی کسب و کار اینترنتی بودند و محتوا تقریبا همانند همایش استارتاپ کام دانشگاه خیام بود که اینجا اسلایدهای آن همایش را نیز آورده ام. 1- تعریف استارتاپ 2- نحوه شناسائی فرصتهای کسب و کار و ایده پردازی 3- ارزیابی ایده ها ی کسب و کار 4- گام های اصولی برای ایجاد استارتاپ 5- حمایت ها و خدمات مرکز رشد فناوری اطلاعات و ارتباطات پارک علم و فناوری خراسان 6- معرفی فن بازار شهر هوشمند مشهد

چگونه از رسانه های اجتماعی برای کسب و کار استفاده کنیم: راهنمای سوشال مدیا ما...

Akhbar Rasmi Media Agency آژانس رسانه اخبار رسمی

چگونه از رسانه های اجتماعی برای کسب و کار استفاده کنیم: راهنمای سوشال مدیا مارکتینگ بخش دوم کارگاه مجیدکثیری، بنیانگذار اژانس رسانه اخبار رسمی، با عنوان نقش رسانه های اجتماعی در توسعه برند در کنفرانس بین المللی برند در سالن همایش رازی در ۱۲ اسفند۱۳۹۲ برخی عناوین بخش دوم کارگاه: راهنمای تشکیل سبد رسانه های اجتماعی یا سوشال بسکت انتخاب رسانه های مناسب اهمیت شناسایی فرهنگ هر رسانه و کاربران رسانه های اجتماعی ایرانی: آپارات، کلوب، لنزور، رسانه های اجتماعی خارجی: فیسبوک، لینکدین، توییتر، گوگل پلاس، پینترست آشنایی با چند نرم افزار کاربردی: Mention, Buffer App, Hootsuite مخاطبان شما در کدام رسانه ها هستند؟ این حقیقت را بپذیرید که مخاطبانتان تنها در فیسبوک نیستند؟ هریک از رسانه‌های اجتماعی، کاربری خاصی دارند. بسیاری از مخاطبان شما در چندین شبکه اجتماعی حضور دارند. کاربری هردسته از مخاطبان از هریک از رسانه‌ها را بشناسید. فرهنگ حاکم بر هریک از رسانه‌های اجتماعی را بشناسید: برخی رسانه‌های اجتماعی برای B2B ها بهتر هستند و برخی برای B2C ها. برخی برای تفریح، برخی برای امور حرفه‌ای و کاری. نکته مهم: هرگز، هرگز و هرگز ... به سراغ شرکت‌ها و یا افراد فروشنده لایک نروید. هرگز، هرگز و هرگز ... موفقیت رسانه‌های اجتماعی‌تان را با تعداد لایک‌ها نسنجید از وبلاگ ما دیدن کنید و در خبرنامه اخباررسمی عضو شوید: Blog.AkhbarRasmi.com حضور در هریک از شبکه های اجتماعی مانند حضور در جلسات و مهمانی های مختلف است. در برخی باید با کت شلوار بروید، در برخی با شلوارک هم بروید عیبی ندارد، در برخی باید زود بروید، در برخی آخر شب، در برخی باید شاد باشید در برخی باید جدی. خلاصه هر مهمانی که می خواهید بروید اول باید ببینید که هدفتان چیست، چه کسانی در آن هستند و چطور باید در آن ظاهر شوید؟

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