BM ZEN Philosophy Book for Innovators (English Edition)The Innovation Lab
Innovation starts from world view and mindset. So this BM ZEN philosophy book consists of our innovation coaching essence to entrepreneurs. Welcome to conversation. (E. brad.cho@visionarena.co.kr Skype. brad.cho H. http://businessmodelzen.com)
Visual Action Board (for Value Check, English Edition)The Innovation Lab
This board can make you to validate value hypothesis of your business model. You can plan an experiment and check the real action status as SCRUM project management do.
*How to use it
1.Break down your business hypothesis into 3 parted assumptions. (C-P, P-S, S-E)
2.Plan how to experiment on each assumptions.
3.Set up criteria on completion and success of experiment.
4.Attach experiment post-it to To-Do area of sprint zone.
5.Move the experiment post-it to Doing and Done as status changes.
6.Reflect the result and share the lesson with your team.
7.Decide if the assumption is validated or not.
8.Modify the old assumption to new one if it is invalidated.
9.All the process is iterative and ordered by C-P, P-S and S-E.
Customer centric business model approach starting with Why
Business Model Zen is business modeling methodology that builds upon the disciplines of customer orientation, strategic thinking and loop learning by execution. It is consolidation of the various researches on business models, since 2009, into the form of essential methodologies and toolkits. Business Model Zen provides a single logical frame where a business is systematically modeled and proactively managed, from idea to design and execution.
If you already have any of below questions,
then you should consider Business Model Zen.
- How can I do business things right with right things?
- How can I produce great business ideas?
- How can I make my business model much more divergent?
- How can I use significant innovation methods all together easily?
BM ZEN Philosophy Book for Innovators (English Edition)The Innovation Lab
Innovation starts from world view and mindset. So this BM ZEN philosophy book consists of our innovation coaching essence to entrepreneurs. Welcome to conversation. (E. brad.cho@visionarena.co.kr Skype. brad.cho H. http://businessmodelzen.com)
Visual Action Board (for Value Check, English Edition)The Innovation Lab
This board can make you to validate value hypothesis of your business model. You can plan an experiment and check the real action status as SCRUM project management do.
*How to use it
1.Break down your business hypothesis into 3 parted assumptions. (C-P, P-S, S-E)
2.Plan how to experiment on each assumptions.
3.Set up criteria on completion and success of experiment.
4.Attach experiment post-it to To-Do area of sprint zone.
5.Move the experiment post-it to Doing and Done as status changes.
6.Reflect the result and share the lesson with your team.
7.Decide if the assumption is validated or not.
8.Modify the old assumption to new one if it is invalidated.
9.All the process is iterative and ordered by C-P, P-S and S-E.
Customer centric business model approach starting with Why
Business Model Zen is business modeling methodology that builds upon the disciplines of customer orientation, strategic thinking and loop learning by execution. It is consolidation of the various researches on business models, since 2009, into the form of essential methodologies and toolkits. Business Model Zen provides a single logical frame where a business is systematically modeled and proactively managed, from idea to design and execution.
If you already have any of below questions,
then you should consider Business Model Zen.
- How can I do business things right with right things?
- How can I produce great business ideas?
- How can I make my business model much more divergent?
- How can I use significant innovation methods all together easily?
1. 양면시장
구매자와 생산자간의
간접 네트워킹 효과 발
생 (개발자 참여 -->
구매자 참여 선순환)
비고객 공략
기존 Mac 고객
보유 --> 음악 다
운로드 고객으로
High-End 핸드
폰 시장 고객 공
략
브로커
Major 레이블 음반사
제휴 후 곡당 다운로드
판매 개시
(애플이 고객 관리)
번들링
iTunes 서비스와
iPod을 강결합
(Tightly
Coupling)
AppStore와
iPhone을 강결합
(Tightly
Coupling)
교차 보조금
iPod의 수익가치
를 높이기 위해
iTunes 서비스를
운영
iPhone의 수익가
치를 높이기 위
해 AppStore 운
영
중개인 제거
기존 중개인이었던 이
동통신사를 배제하고
앱 유통 체계를 재구축
제 3자 지불
애플은 이동통신사로
부터 단말 보조금을 받
고 실 판매가를 낮춤
아이팟 (음악) 구매자 스마트폰 (앱) 구매자
앱 개발자
이동통신사
메이저 음반사
패턴으로 뽑아본 아이팟, 아이폰의 비즈니스모델
출처: Business Model Zen
& 비즈니스모델 포럼 (in facebook)
2013.8.14