This document discusses strategic planning and SWOT analysis. It provides details on developing goals and objectives using the SMART criteria. Key performance indicators are identified as quantitative or qualitative measures used to track progress. Various quantitative and qualitative KPI examples are listed for different areas like marketing, sales, customer service. The conclusion emphasizes the importance of measurement and evaluation in the strategic planning process.

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SWOT Analysis

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Key Performance Indicator

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83. advisor
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