Starbucks began in 1971 in Seattle as a small coffee bean roaster and retailer. It has since grown to over 30,000 stores globally, making it the largest coffeehouse company in the world. Starbucks aims to be more than just a coffee seller, but a place to gather with others and feel a sense of community. The company's success is largely due to its adaptation to local cultures while maintaining a consistent brand image. Going forward, Starbucks continues to focus on global expansion, new product innovation, and social responsibility initiatives.
Starbucks began in 1971 in Seattle as a small coffee bean roaster and retailer. It has since grown to over 30,000 stores globally, making it the largest coffeehouse company in the world. Starbucks aims to be more than just a coffee seller, but a place to gather with others and feel a sense of community. The company's success is largely due to its adaptation to local cultures while maintaining a consistent brand image. Going forward, Starbucks continues to focus on global expansion, new product innovation, and social responsibility initiatives.
Starbucks is the largest coffeehouse company in the world with over 13,100 stores across 40 countries. It began in 1971 when three friends opened a store in Seattle called Starbucks Coffee, Tea, and Spice. Starbucks purchases and roasts high quality coffee and sells a variety of coffee and tea drinks. Its marketing strategy and brand recognition have made it very successful globally.
The document provides background information on Starbucks, including its history from founding in 1971 through expansion led by Howard Schultz in the 1980s and 1990s. It discusses Starbucks' vision, mission and objectives. It also performs external analysis using PEST and Porter's Five Forces frameworks to understand the business environment and competitive landscape.
Starbucks is the largest coffeehouse company in the world with over 13,100 stores across 40 countries. It began in 1971 when three friends opened a store in Seattle called Starbucks Coffee, Tea, and Spice. Starbucks purchases and roasts high quality coffee and sells a variety of coffee and tea drinks. Its marketing strategy and brand recognition have made it very successful globally.
The document provides background information on Starbucks, including its history from founding in 1971 through expansion led by Howard Schultz in the 1980s and 1990s. It discusses Starbucks' vision, mission and objectives. It also performs external analysis using PEST and Porter's Five Forces frameworks to understand the business environment and competitive landscape.