Causata is a big data architecture that stores customer interaction data from digital sources in HBase for scalability. It constructs an identity graph to link customer identifiers and assemble a timeline of events. Causata then computes predictive profiles with variables and model scores to provide a structured view of customers. Analysts can query customer data and profiles using Causata SQL to retrieve predictive records for analysis and power real-time decisions.
Causata is a big data architecture that stores customer interaction data from digital sources in HBase for scalability. It constructs an identity graph to link customer identifiers and assemble a timeline of events. Causata then computes predictive profiles with variables and model scores to provide a structured view of customers. Analysts can query customer data and profiles using Causata SQL to retrieve predictive records for analysis and power real-time decisions.
