Idera, Inc. is a software company founded in 2003 that develops productivity software, including tools for databases, development, and testing. Over the years, Idera has acquired several other companies and consolidated them under its brand to expand its portfolio. It is now organized into three business units and has over 600 employees across 15 global offices, with continued planned growth through additional acquisitions. The CEO's focus is on managing risk, growing revenue, minimizing costs, and adapting to the future needs of customers.

1. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential.
Welcome to Idera, Inc.
Randy Jacops, CEO

2. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential.
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
2003 – 2012:LAUNCH and EARLYDEVELOPMENT
2008: Windows SharePoint and IDE Platforms Introduced
2013– 2015:IDERA BECOMES GLOBAL
2013: CopperEgg and Precise Software Acquired
2015: Acquired Embarcadero Technologies
CONSOLIDATE DATABASE BRANDS IN IDERA, DB TOOLS BU
LAUNCH DEV TOOLS BU
2014: Uptime Acquired
2016– CONTINUEDGROWTH
2016: GUROCK Acquired
LAUNCH TESTING TOOLS BU
2017: Sencha Acquired
2017: Aquafold Acquired
2017: Ranorex Acquired
✓Founded: 2003
✓HQ: Houston, TX
✓GLOBAL Offices: 15
✓People: 600+
2007: R1Soft Acquired
2003: Idera Software Founded
Idera Inc, Is Growing Fast!
2018: Webyog Acquired
2018: Froala Acquired
2018: Whole Tomato Acquired

3. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential.
Our Focus:
Best-In-Class
Productivity Software.

4. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential.
Today: Three Business Units
Database Tools Developer Tools Testing Tools
4

5. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential.
Our Focus: Core Value Drivers
Manage
Risk
Grow
EBITDA
Run to
the
Future
Minimize
Fixed
Cost
Simplify
Sales
Model
● Top CEO role is to evaluate and accept risk
● Embrace risk; don’t try to avoid it
● Failure can be a positive if team learns
● Wake up every day with the goal of improving
● Grow revenue and reduce expenses – always
● Replace a team that can’t deliver
● The future is scary until you get there
● Change is valuable; uncertainty is debilitating
● Great results eliminate morale issues
● Variable costs can be reduced immediately
● Partners accelerate timing and flexibility
● Offices cater to egos, not shareholder returns
● Enterprise sales is legacy and expensive
● Inside sales yielding to self service
● Smaller ASP accelerates decisions

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