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「エンバカデロの開発ツールビジネス戦略」

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Embarcadero Technologies
Embarcadero Technologies

Idera CEO ランディ・ジェイコプス

Technology
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Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. Welcome to Idera, Inc. Randy Jacops, CEO
Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2003 – 2012:LAUNCH and EARLYDEVELOPMENT 2008: Windows SharePoint and IDE Platforms Introduced 2013– 2015:IDERA BECOMES GLOBAL 2013: CopperEgg and Precise Software Acquired 2015: Acquired Embarcadero Technologies CONSOLIDATE DATABASE BRANDS IN IDERA, DB TOOLS BU LAUNCH DEV TOOLS BU 2014: Uptime Acquired 2016– CONTINUEDGROWTH 2016: GUROCK Acquired LAUNCH TESTING TOOLS BU 2017: Sencha Acquired 2017: Aquafold Acquired 2017: Ranorex Acquired ✓Founded: 2003 ✓HQ: Houston, TX ✓GLOBAL Offices: 15 ✓People: 600+ 2007: R1Soft Acquired 2003: Idera Software Founded Idera Inc, Is Growing Fast! 2018: Webyog Acquired 2018: Froala Acquired 2018: Whole Tomato Acquired
Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. Our Focus: Best-In-Class Productivity Software.
Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. Today: Three Business Units Database Tools Developer Tools Testing Tools 4
Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. Our Focus: Core Value Drivers Manage Risk Grow EBITDA Run to the Future Minimize Fixed Cost Simplify Sales Model ● Top CEO role is to evaluate and accept risk ● Embrace risk; don’t try to avoid it ● Failure can be a positive if team learns ● Wake up every day with the goal of improving ● Grow revenue and reduce expenses – always ● Replace a team that can’t deliver ● The future is scary until you get there ● Change is valuable; uncertainty is debilitating ● Great results eliminate morale issues ● Variable costs can be reduced immediately ● Partners accelerate timing and flexibility ● Offices cater to egos, not shareholder returns ● Enterprise sales is legacy and expensive ● Inside sales yielding to self service ● Smaller ASP accelerates decisions
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「エンバカデロの開発ツールビジネス戦略」

  • 1. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. Welcome to Idera, Inc. Randy Jacops, CEO
  • 2. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2003 – 2012:LAUNCH and EARLYDEVELOPMENT 2008: Windows SharePoint and IDE Platforms Introduced 2013– 2015:IDERA BECOMES GLOBAL 2013: CopperEgg and Precise Software Acquired 2015: Acquired Embarcadero Technologies CONSOLIDATE DATABASE BRANDS IN IDERA, DB TOOLS BU LAUNCH DEV TOOLS BU 2014: Uptime Acquired 2016– CONTINUEDGROWTH 2016: GUROCK Acquired LAUNCH TESTING TOOLS BU 2017: Sencha Acquired 2017: Aquafold Acquired 2017: Ranorex Acquired ✓Founded: 2003 ✓HQ: Houston, TX ✓GLOBAL Offices: 15 ✓People: 600+ 2007: R1Soft Acquired 2003: Idera Software Founded Idera Inc, Is Growing Fast! 2018: Webyog Acquired 2018: Froala Acquired 2018: Whole Tomato Acquired
  • 3. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. Our Focus: Best-In-Class Productivity Software.
  • 4. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. Today: Three Business Units Database Tools Developer Tools Testing Tools 4
  • 5. Copyright © 2017-2018 Idera, Inc. All rights reserved. Proprietary and confidential. Our Focus: Core Value Drivers Manage Risk Grow EBITDA Run to the Future Minimize Fixed Cost Simplify Sales Model ● Top CEO role is to evaluate and accept risk ● Embrace risk; don’t try to avoid it ● Failure can be a positive if team learns ● Wake up every day with the goal of improving ● Grow revenue and reduce expenses – always ● Replace a team that can’t deliver ● The future is scary until you get there ● Change is valuable; uncertainty is debilitating ● Great results eliminate morale issues ● Variable costs can be reduced immediately ● Partners accelerate timing and flexibility ● Offices cater to egos, not shareholder returns ● Enterprise sales is legacy and expensive ● Inside sales yielding to self service ● Smaller ASP accelerates decisions