SlideShare a Scribd company logo
1 of 39
OMSG UX Return to Japan
japan's mobile market more………………
nokia in japan 1 % 全面退出 关闭  Vertu 直销店 1994  入
Why ? nokia in japan
Why? nokia in japan 运营商!还是运营商
nokia in japan Why? 还得从自身找原因 设计 直板 样式单一 颜色单调
nokia in japan Why? 还得从自身找原因 硬件和功能 高分辨 环绕音效 手机钱包 3D 立体 摄像头 多媒体影音播放
nokia in japan Why? 土
管中窥豹——  softbank  销售的手机功能对比 VS
Basic function of phone in japan
sharp
sharp
sharp
Nokia
Samsung
Samsung
What about iPhone in japan of the beginning ?
Failure!!
Why?? not new do'not have Not popular arround the world that time
So what does iPhone do next ?
 
if you have something ,you don't want to lose it
But change is happening
黑船来了 Smart phone is coming
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top 10  mobile phones of  japan in First quarter 2011 andriod 2.1
They are all smartphones About  49.5%   in japan 2,0280,000   in total 10,000,000   smartphone 7,990,000   Andriod
:  The time of completely dominated has passed Launch no lock phone :Open the mobile market
why  operators can't dominated the market completely why  the growth of smart phone market is so quick
Market demand paymen TV VoD camera manga books SNS Music Games Search Navi
Before paymen TV VoD camera manga books SNS Music Games Search Navi i-mode + Future phone Meet the demand
Now paymen TV VoD camera manga books SNS Music Games Search More & more All in smartphone
What is the opportunity
 
 
 
 
 
Base on japan  Do better devices
END

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做日本人好用的手机