Анна Караулова из агентства i-Media сделала шпаргалку по самым распространенным ошибкам, которые допускают рекламодатели в работе с таргетированными кампаниями «ВКонтакте».
The Saskatchewan Institute of Applied Science and Technology is Saskatchewan's primary public institution for post-secondary technical education and skills training. It offers a variety of diploma and certificate programs in fields like business, engineering, health sciences, and skilled trades. Admission requirements include a minimum 50% average from previous education and meeting English language proficiency standards. The document provides contact information for Dhrron Consultancy, an organization that can provide more details on admission and programs.
Tree growing success starts with the right soilAmber Brant
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can offer significant health benefits over time such as improved focus, better sleep, and a more positive outlook.
The document appears to be notes from Russian language lessons covering a variety of topics: singing songs, listening to stories and guessing pictures, exercises identifying feelings and numbers, reviewing homework, and assigning new homework. The notes include the date, lesson objectives, exercises and assignments, as well as the teacher's name and years of instruction.
Анна Караулова из агентства i-Media сделала шпаргалку по самым распространенным ошибкам, которые допускают рекламодатели в работе с таргетированными кампаниями «ВКонтакте».
The Saskatchewan Institute of Applied Science and Technology is Saskatchewan's primary public institution for post-secondary technical education and skills training. It offers a variety of diploma and certificate programs in fields like business, engineering, health sciences, and skilled trades. Admission requirements include a minimum 50% average from previous education and meeting English language proficiency standards. The document provides contact information for Dhrron Consultancy, an organization that can provide more details on admission and programs.
Tree growing success starts with the right soilAmber Brant
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Making meditation a part of a daily routine, even if just 10-15 minutes per day, can offer significant health benefits over time such as improved focus, better sleep, and a more positive outlook.
The document appears to be notes from Russian language lessons covering a variety of topics: singing songs, listening to stories and guessing pictures, exercises identifying feelings and numbers, reviewing homework, and assigning new homework. The notes include the date, lesson objectives, exercises and assignments, as well as the teacher's name and years of instruction.
The Art of Service offers this 4-part presentation series as an introduction into Cloud Computing.
The final episode touches on the management aspects of Cloud Computing
ARE YOU VULNERABLE TO HACKERS? TARGET WAS.Cora Ann
Hackers were able to gain access to Target's computer systems and steal financial and personal data of 110 million shoppers by tricking an outside vendor employee into clicking on a malicious email. The hackers sent spear phishing emails appearing to come from trusted sources that took over the vendor employee's computer. Once they had access to the vendor's computer, the hackers were then able to penetrate Target's network and steal payment card data. The document recommends that companies eliminate vulnerabilities, increase security training and education programs, and engage IT personnel more frequently to avoid becoming targets of cyber attacks.
So You're Not a Doctor: Taking the Plunge into Medical Translation without an MDErin Lyons
Medical and life sciences translation is an intimidating specialization for linguists lacking a scientific or technical background. The technical terminology, handwritten doctor notes, acronyms, complex medical phraseology, and regulatory requirements can leave novices treading in troubled waters. In this presentation, we will tackle the primary barriers to entry, explore linguistic and medical resources to build a better understanding of medical terminology and concepts, and examine the structure and scope of commonly translated documents (reports, journal articles, regulatory submissions, trial protocols, etc.). We will also discuss appropriate points of entry, industry standards, and language- and locale-specific challenges.
Association CEOs who have introduced new and innovative affinity programs over the past year. The show us the money panel.
Bill Carteaux, President & CEO, SPI: The Plastics Industry Trade Association
Kraig Naasz, President and CEO, American Frozen Food Institute
J.P Moery, MoeryLAI
Moderated by Scott Lynch, President, American Bearing Manufacturers Association
Este documento presenta varias pautas educativas básicas y de apoyo en el estudio para padres de familia. Incluye 8 pautas para ayudar a los niños en el estudio como valorar los estudios, garantizar condiciones para el estudio, elaborar un horario, mantener contacto con la escuela, ofrecer ayuda directa y promover otros aprendizajes. También presenta 8 normas básicas como el acuerdo entre padres, ser un ejemplo positivo, establecer normas claras y consecuencias por incumplirlas
Amazon Home Services offers opportunities for contractors to provide home services to Amazon customers. This document provides tips and hacks for contractors to tap into this opportunity and make money through Amazon Home Services. Contractors can find information on how to get started and maximize their business on the Amazon Home Services platform by visiting amazonhomeservices.info.
Terra Contracting uses six principles - integrity, safety, customer focus, intensity, training, and teamwork - to deliver high-quality projects and grow its business. Founded by Steve Taplin, who learned business lessons from his father, Terra has grown from a small family business into a $40 million company. Taplin credits the six principles for Terra's success and emphasizes their importance in decision making. Terra was recently acquired by Great Lakes Dredge & Dock for $20 million, which will help Terra take on larger projects through access to more resources.
Mobile device management is becoming less important for security as its role shrinks and it is seen as too coarse a solution. Instead, enterprises need to focus on protecting sensitive corporate data within apps on personal devices by using security technologies like app wrapping, virtual machines, sandboxes, containers, and integrated software development kits. The right approach is to apply the proper policies to the correct apps, not just manage the device itself.
This document summarizes the key findings of the 2013 McGladrey Manufacturing & Distribution Monitor. It provides an overview of Scott Bjornstad from McGladrey LLP who presented the Monitor findings. The Monitor surveyed over 1,000 manufacturing and distribution businesses. Key findings included that business optimism increased from 2012 to 2013, regulatory policies were viewed as limiting growth, sales increased for most businesses, costs were expected to rise, and thriving businesses planned to increase hiring in the next year. Workforce challenges around finding skilled talent and increasing employee costs were also discussed.
This document is a newsletter from the law firm Venable LLP summarizing nonprofit legal articles and presentations from the fourth quarter of 2012. It includes summaries and recordings of presentations on topics like executive compensation, health care reform, litigation procedures for nonprofits, insurance coverage, and more. It also advertises upcoming nonprofit events at the law firm and provides contact information for Brock Landry, who heads the Government Division at Venable.
This document is an outline for a lecture on drug abuse given at Pannasastra University of Cambodia. It defines drug addiction and outlines the biological, psychological, and social factors that can lead to drug abuse. It discusses the symptoms of drug addiction and potential complications. It also covers prevention methods and treatment options. The conclusion states that drug abuse damages health, behavior, and relationships while also impacting society through crime and costs of treatment.
This document analyzes news consumption trends on the internet from 2006-2007. It finds that while some large, national brand name newspapers and television networks saw increased online traffic, many local newspapers and television stations saw stagnant or declining traffic. It also finds that non-traditional news outlets like search engines, aggregators, and blogs are growing faster and attract more overall traffic than traditional news organizations. The challenges for newspapers are compounded by the fact that replacing print readers with online readers is much less profitable. The conclusion speculates that these trends could impact the future of news in America as online consumption continues to rise.
The Art of Service offers this 4-part presentation series as an introduction into Cloud Computing.
The final episode touches on the management aspects of Cloud Computing
ARE YOU VULNERABLE TO HACKERS? TARGET WAS.Cora Ann
Hackers were able to gain access to Target's computer systems and steal financial and personal data of 110 million shoppers by tricking an outside vendor employee into clicking on a malicious email. The hackers sent spear phishing emails appearing to come from trusted sources that took over the vendor employee's computer. Once they had access to the vendor's computer, the hackers were then able to penetrate Target's network and steal payment card data. The document recommends that companies eliminate vulnerabilities, increase security training and education programs, and engage IT personnel more frequently to avoid becoming targets of cyber attacks.
So You're Not a Doctor: Taking the Plunge into Medical Translation without an MDErin Lyons
Medical and life sciences translation is an intimidating specialization for linguists lacking a scientific or technical background. The technical terminology, handwritten doctor notes, acronyms, complex medical phraseology, and regulatory requirements can leave novices treading in troubled waters. In this presentation, we will tackle the primary barriers to entry, explore linguistic and medical resources to build a better understanding of medical terminology and concepts, and examine the structure and scope of commonly translated documents (reports, journal articles, regulatory submissions, trial protocols, etc.). We will also discuss appropriate points of entry, industry standards, and language- and locale-specific challenges.
Association CEOs who have introduced new and innovative affinity programs over the past year. The show us the money panel.
Bill Carteaux, President & CEO, SPI: The Plastics Industry Trade Association
Kraig Naasz, President and CEO, American Frozen Food Institute
J.P Moery, MoeryLAI
Moderated by Scott Lynch, President, American Bearing Manufacturers Association
Este documento presenta varias pautas educativas básicas y de apoyo en el estudio para padres de familia. Incluye 8 pautas para ayudar a los niños en el estudio como valorar los estudios, garantizar condiciones para el estudio, elaborar un horario, mantener contacto con la escuela, ofrecer ayuda directa y promover otros aprendizajes. También presenta 8 normas básicas como el acuerdo entre padres, ser un ejemplo positivo, establecer normas claras y consecuencias por incumplirlas
Amazon Home Services offers opportunities for contractors to provide home services to Amazon customers. This document provides tips and hacks for contractors to tap into this opportunity and make money through Amazon Home Services. Contractors can find information on how to get started and maximize their business on the Amazon Home Services platform by visiting amazonhomeservices.info.
Terra Contracting uses six principles - integrity, safety, customer focus, intensity, training, and teamwork - to deliver high-quality projects and grow its business. Founded by Steve Taplin, who learned business lessons from his father, Terra has grown from a small family business into a $40 million company. Taplin credits the six principles for Terra's success and emphasizes their importance in decision making. Terra was recently acquired by Great Lakes Dredge & Dock for $20 million, which will help Terra take on larger projects through access to more resources.
Mobile device management is becoming less important for security as its role shrinks and it is seen as too coarse a solution. Instead, enterprises need to focus on protecting sensitive corporate data within apps on personal devices by using security technologies like app wrapping, virtual machines, sandboxes, containers, and integrated software development kits. The right approach is to apply the proper policies to the correct apps, not just manage the device itself.
This document summarizes the key findings of the 2013 McGladrey Manufacturing & Distribution Monitor. It provides an overview of Scott Bjornstad from McGladrey LLP who presented the Monitor findings. The Monitor surveyed over 1,000 manufacturing and distribution businesses. Key findings included that business optimism increased from 2012 to 2013, regulatory policies were viewed as limiting growth, sales increased for most businesses, costs were expected to rise, and thriving businesses planned to increase hiring in the next year. Workforce challenges around finding skilled talent and increasing employee costs were also discussed.
This document is a newsletter from the law firm Venable LLP summarizing nonprofit legal articles and presentations from the fourth quarter of 2012. It includes summaries and recordings of presentations on topics like executive compensation, health care reform, litigation procedures for nonprofits, insurance coverage, and more. It also advertises upcoming nonprofit events at the law firm and provides contact information for Brock Landry, who heads the Government Division at Venable.
This document is an outline for a lecture on drug abuse given at Pannasastra University of Cambodia. It defines drug addiction and outlines the biological, psychological, and social factors that can lead to drug abuse. It discusses the symptoms of drug addiction and potential complications. It also covers prevention methods and treatment options. The conclusion states that drug abuse damages health, behavior, and relationships while also impacting society through crime and costs of treatment.
This document analyzes news consumption trends on the internet from 2006-2007. It finds that while some large, national brand name newspapers and television networks saw increased online traffic, many local newspapers and television stations saw stagnant or declining traffic. It also finds that non-traditional news outlets like search engines, aggregators, and blogs are growing faster and attract more overall traffic than traditional news organizations. The challenges for newspapers are compounded by the fact that replacing print readers with online readers is much less profitable. The conclusion speculates that these trends could impact the future of news in America as online consumption continues to rise.
Ольга Живечкова. Кейс "Adidas Россия": наглядное пособие, что можно сделать с...SocialMediaClubCA
closer to audience
content
reality show
adidas
Sport Q&A
Vkontakte group
Special projects
product info communication
new area
Vkontakte applications
fun & games
services
segmenting
3. Стратегия
1.Создания 4. Бренд
персонажей, ко сообщества
торые AngryBirds
ассоциируются 3.Приглашение плавно
с брендом в бренд- превращаются
iPoint Промо сообщество. Запуск в iPoint.
кампания, Вовлечение. новой
услуги 5. Развитие
конкурс. Лояльность.
сообщества, по
Конвертация в
2.Построение ддержка, внедр
продажи.
отношений с ение новой
пользователями услуги,
Social CRM.
6. Узнаваемость. Angry Birds очень популярны среди нашей
ЦА и даже те, кто не играл в игру, заочно знакомы с ними.
7. Лояльность. Практика показала, что люди охотно и с большим доверием
относятся к персонажам, нежели к «подозрительным аккаунтам».
8. Практика. BOO быстро собрала огромную аудиторию, просто рассказывая
людям будние щенка и его хозяина. Палец – пример персонажа
Казнета, которого также узнают.
. https://www.facebook.com/Boo https://www.facebook.com/Godfinger
9. Тактика/Тайминг
3 недельная рекламная кампания
Тизинг в интернете: Запуск промо акции:
1 неделя. 2,3 недели.
1. Создание персонажей: 2 неделя (24.10-31.10)
3 птицы – главных героя 1. Запуск промо-сайта.
(красный, жёлтый, синий) + 1 Cвинья. 2. Промоутеры в Магазинах iPoint.
3. Баннерная реклама.
2. Развитие персонажей в соц. медиа: 4. Запуск бренд сообществ в ВК и ФБ. Вовлечение.
фото и видеожабы. Провокации. Приглашение в бренд сообщества новых пользователей.
Селебрити. Массфоловинг. 5. Вирусное видео - не критично. См. ниже…
3. Создания бренд сообществ в ВК и 3 неделя (31.10 – 05.11) к активностям 2ой недели +++
ФБ: массовое приглашения от лица 1. Фото/Видеоблог.
персонажей, качественный контент: 2. Контекстная рекламная кампания в соц. сетях.
fun: 35-50%, бренд – 30%, полезный: Приоритет: обширное освещение события и вовлечение.
35-50%
11. http://my.mail.ru/community/ipointkz/
Чтобы развеять все сомнения о Непригодности площадки, факты:
1. Мы разместили в 10 топовых (по кол-ву участников) сообществах соц.сети МойМир
(ММ) наши постеры. Подробнее см. папку «мой мир сообщества_angry birds»
2. Мы приглашали друзей в сообщество от имени 4 персонажей и от 3 персональных
аккаунтов.
3. Заполнили релевантным контентом. Подробнее см. папку angrybirds мой
мир_контент
13. Комментарии. Выводы
• Площадка требует больших временных затрат и при этом
эффективность низкая: вовлечение и охват без баннерки.
• Активность в сообществе при активном «подогревании интереса» не
возрастала достойным образом.
• Площадку имеет смысл запускать в купе с Баннерной рекламой на
ресурсе mail.ru, высоким охватом Баннерки сохранить пользовтаелй в
сообществе.
• Нет чётких и внятных инструментов статистики по охвату и
вовлечению, что не позволяет проводить эффективные
маркетинговые активности.
14. Сообщество iPoint.kz
Охват
• Просмотры сообщества: 13155
• Уникальные посетители: 7271 http://vkontakte.ru/ipointkz
• Среднее суточное кол-во уник. поль-ей за посл. 30 дней: 243
Количество участников сообщества
• 3321
Вовлечение
• «Мне нравится»: стена - 279, в конкурсах - 554
• Комментарии: стена 111
• «Рассказать друзьям»: стена 67
• Опросы: 411 ответов на 4 темы
• Обсуждений – 580 в 11 темах. В том числе, Конкурс
(обсуждение) «Докажи, что…» - 74 сообщений
• Видеозаписи группы: 1756 просмотров
Стена UGC* – user generated content.
• 4 видеоролика от пользователей
• 22 фоток – мне нравится 554, комментарии 64
UGS – является проявлением очень высокой лояльности к
бренду и является очень ценным показателем отношений
бренда между клиентами среди маркетологов.
15. Видеоблоги от Бакуни
Результаты kiwi.kz:
Анонс Конкурса, 1 ролик – 11130 просмотров
Видеогид в магазин iPoint, 2 ролик – 9289 просмотров
Видеоотчёт с Финала, 3 ролик – 1379 просмотров, собирает
просмотры в течении ещё 6 дней.
Результаты yvi.kz:
1 пост Анонс конкурса – 3613
2 пост Видеогид - 606
3 пост Видеоотчёт – к сожалению, Бакуня
попала под машину и щас в больнице (((
Запущен в ротацию 25.11.11 на главной yvi.kz.
Подробный отчёт
см в Отчёт yvi.kz и kiwi.kz.doc
Итого: kiwi.kz - 21798
yvi.kz - 4219
16. Активности на
facebook.com/ipoint.kz
Запросы на покупку товаров iPoint
Динамика активности за период
facebook
с 30.10.2011 по20.11 2011
Участников: 453
Степень вовлеченности: 219=50%
Новых записей: 63
Просмотров: 26 392
Потенциальный охват:? 57 672 человек
17. Упоминания Птиц iPoint
• Серик Буксиков нарисовал картины и
лично подписал
• В свою очередь картины пошли друзьям
Серика – качественной ЦА.
• Также, были комментарии других
пользователей.
20. Примечания к
• Точное кол-во контактов с аудиторией в твиттере посчитать нельзя, т.к сама
соц сеть не предоставляет такую воз-ть.
• Поэтому за контакт можно считать кол-во фоловеров всех Птиц, т.к в момент
раскрытия рекламной кампании страницы Птиц были забрендированы под
общий дизайн iPoint и в графе инфо о персонаже была Информация о
бренде.
• Упоминание от Селебрити были уже после раскрытия рекламной кампании.
21. @ipointkz
• Количество фолловеров:182
• Количество твитов:62
• Упоминания: 131
• Ретвиты:14
23. Упоминания iPoint
Эрик Соло, находящийся в Москве, следил за Птицами в твиттере
• Твит был зафиксирован после раскрытия рекламной компании, т.е Эрик знал
что это всё коммерческий проект и упомянул в нём Птиц, вероятно думая, что
рекламную кампания ведёт, кто-то из его знакомых или друзей.
24. Упоминания iPoint Селебрити
В общении и упоминании
птиц замечены известные
трендсеттеры, блогеры и
интернет-персоны:
Алишер Еликбаев, Иоанн
Глущенко, Серик
Буксиков, Тимур
Актаев, Константин
Горожанкин.
Все кроме Глущенко, очень
редко ретвитят и отвечают на
рекламные сообщения. Птицы
были той редкостью.
25. Появления Персонажей - копий
• Зафиксировано 3 персонажа, которые
активно действовали в fb и tw.
• Таким образом, расширяя географию
нашей рекламной компании.
26. Отчёт по траффику Яндекс.Метрика
Общее кол-во уникальных посетителей сайта: 11 017
Кол-во просматриваемых страниц: 26223
Средняя продолжительность посещения: 2мин 20 сек.
Учитывая небольшое кол-во страниц сайта и время проведения
пользователем, Вовлечение – отличное.
27. Трафик сайта. Источники
• Как видно из следующей диаграммы, больше всего визитов мы получили из
социальной сети Вконтакте + VK.com, что вместе составляет - 45% от всего
источника трафика. Facebook.com – 11%